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LaFleur's 2018 World Lottery Almanac
Worldwide Lottery Sales
Top US$304 Billion
ROCKVILLE, Maryland (March 28, 2018)
-- Worldwide lottery sales excluding video lottery terminals [VLT] totalled
$304.4 billion, a 11% increase from 2016’s $275.4 billion, according to La
Fleur’s 2018 World Lottery Almanac.
All lottery sales are for the year
ended December 31, 2017 except where noted. If 2017 sales were not available at
press time, the editors relied on the previous submissions from the lottery
organization. The column marked “Year” reflects the time period for
each lottery organization’s sales.
Over the last decade, worldwide
lottery sales have ballooned from $224.3 billion in 2007 to $304.4 billion in
2017.
Sales for the majority of games --
instant, passive, toto (sports), keno and numbers -- increased in calendar
2017, except lotto sales. “This was a tremendously successful
year for the global lottery industry,” stated La Fleur’s Magazine
Publisher Terri Markle. “European lotteries benefitted from the positive
change in the rate of exchange. For instance, the euro increased to US$1.20 as
of December 31, 2017 (from US$1.05 a year earlier). The British pound was
selling at US$1.35 as of December 31, 2017 (compared to US$1.23 as of December
31, 2016).”
Lotto remains the undisputed
champion as the world’s favourite lottery game but its market share is
declining. In 2017, combined lotto and spiel sales account for 35% of total
worldwide sales (down from 39% in 2016).
Combined instant/pulltab sales
topped $87.6 billion, up from $80.8 billion in 2016. Instant tickets constitute
29% of total worldwide sales.
Numbers sales totalled $28.95
billion while Keno sales amounted to $9 billion. Keno represents 3% of total
sales. Toto sales (which includes fixed odds betting) topped $34.9
billion, up from $25.4 billion in 2016. Passive game sales amounted to $20.5
billion.
VLT net machine income totalled
$32.9 billion. The North American VLT market generated $8.4 billion in VLT net
income, followed by Europe ($17.5 billion). China Welfare Lottery’s VLT
net machine income totalled $7.1 billion.
La Fleur’s Magazine list the
top five lotteries worldwide as measured by total traditional lottery sales and
total per capita (PC) sales.
In 2017, China Sports Lottery ranked
number one in total traditional sales at $32.2 billion. China Welfare Lottery
ranked second at $26.2 billion. Lottomatica ranked third at $23.1 billion. La
Française des Jeux ranked fourth at $18.2 billion. SELAE in Spain ranked
fifth at $10.5 billion.
In 2017, Singapore Pools ranked
first at $918. Massachusetts Lottery ranked second in total per capita sales at
$750. Veikkaus ranked third at $704. Norsk Tipping ranked fourth at $494.
Georgia Lottery ranked fifth at $442.
SOURCE: TLF Publications, Inc. (La
Fleur’s Magazine).
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