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WORLD'S BEST LOTTERY GAMES
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VIKING LOTTO


Participating
Jurisdictions
Member Lotteries Jurisdiction population Viking Lotto sales % of total Lottery sales
Denmark Dansk Tipstjeneste 5,200,000 $517.3 64.2%
Finland Oy Veikkaus 5,100,000 $549.1 54.1%
Iceland Islensk Getspa 300,000 $14.7 100.0%
Norway Norsk Tipping 4,300,000 $587.4 57.0%
Sweden AB Tipstjanst 8,800,000 $402.0 24.9%
TOTALS   23,700,000 $2,070.5 46.2%

In 1993 five Nordic countries Denmark, Finland, Iceland, Norway and Sweden came together to launch Viking Lotto in an effort to offer larger jackpots, attract new players and boost overall lottery sales. The total population of the Viking Lotto Bloc is 23.7 million.
GAME DESCRIPTION
Viking Lotto is a 6/48 Lotto game which has a probability of 1 in 12.2 million. Sales reached nearly US$2.4 billion this financial year.
Viking Lotto sales represent approximately 52.6% of the total lottery sales of its member lotteries. On an individual basis, sales of Viking Lotto can represent from 34% to a high of 66% (excluding Iceland where Viking Lotto is the lotteries only product) of a member lotteries total lottery sales.
A summary of the Viking Lotto Bloc. can be seen in the following table:

Number of Jurisdictions Game Launched Population Games Offered
5 Mid 1993 23,700,000 Lotto
Game Matrix Game Probability Matrix/pop Ratio Viking Lotto sales (in US$m’s)
6/48 12,271,512 1.9 $2,070.5

Pan-Nordic Lottery Offers Massive Rollover Jackpot
ICELAND (May 20, 2009) -- The pan-Nordic lottery (Viking Lotto) could be about to give away its biggest ever jackpot this evening. Europe’s oldest transnational lottery draws players from Denmark, Estonia, Finland, Iceland, Norway and Sweden and takes place every Wednesday evening......................Subscribers

Price Per Line of Viking Lotto Raised – Bigger Jackpots at Stake
VANTAA, Finland (February 2, 2008) -- The price per line in the joint Nordic lotto game Viking Lotto was raised from EUR 0.50 to EUR 0.60 on 29 January 2009 (round 6/09). Even the composition of the Lucky Number jackpot will be changed:...............Subscribers

Icelanders Becomes Nordic Lotto Millionaire
ICELAND (October 5, 2007) -- An Akureyri resident was the only player with six correct numbers in the Nordic Viking Lotto............Subscribers

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