The Shanghai welfare lottery was set up in July 1987.
Annual ticket sales have shot up from a few million yuan in the first year to
billions. Its total and per capita sales were the highest of all China welfare
lotteries for five consecutive years. During the past 17 years, a welfare fund
of 1.5 million has been gathered from the total 5 billion yuan proceeds and
used to help the elderly, disabled, orphans and poor.
Shanghai Fengcai welfare lottery began sales at strategic
points on the welfare network, and the first prizewinning number was announced
on TV in 1998. In order to take up the necessary market portion, in October
1999 Shanghai became the first municipality to implement a primary computer
hot-line service. In June 2000, this groundbreaking municipality again became
the initiator of hot-line lottery ticket sales. The Shanghai Welfare
Lottery Center subsequently accepted the commission from the Ministry
of Civil Affairs to aid the setting up of Tibets welfare lottery system
-- the third welfare lottery hot-line to have been established in China, the
other two being in Beijing and Shanghai.
In addition to expanding the
market, the welfare lottery center cautions the public about buying lottery
tickets, making clear that they are not like stocks and shares. The center has
thrown the welfare project, built on the proceeds of lottery ticket sales, open
to public scrutiny. It also holds forums on the relationship between
real time winning and time-delay winning.
Everyone who buys a lottery ticket expects to win, but even if they
didnt, part of money they spend on a ticket goes towards the welfare fund
from which they themselves will eventually benefit and which in the meantime
supports those in need.
The center has organized representatives of lottery
ticket buyers to visit its computer room and lottery administration to ensure
operations are open, fair and regulated. A large rotating disc has been erected
on Nanjing Road to attract more ticket sales and ensure transparency in lottery
Successful as it is, the Shanghai
Fengcai welfare lottery still has plenty of room for improvement.
Compared to lottery ticket sales in more developed countries 85 percent
in the USA, 64 percent in France, and 70 percent in Japan, Shanghai has barely
scratched the surface of its lottery ticket-selling potential.