The Fortuna Entertainment Group was established in 2009 and it is the largest Central European betting operator. Originally a Czech firm, it has grown into a holding company over time, and it now also operates on the Slovak, Polish and Hungarian markets. On the Croatian market, Fortuna operates via a partner company, which is not part of the holding company but belongs to the Penta Investments group. The group is constantly investing in new products and expanding its existing network of branches and services.
Fortuna is an established brand on the market and among customers thanks to its 20-year history. During this period, the group has shaped itself as a leader in setting trends in the betting sector. This has been borne out by the rapid rise in online betting, which the Fortuna Group was one of the first to introduce in Slovakia and subsequently in the Czech Republic. Professional and experienced bookmakers with an excellent understanding of local markets are a key lynchpin of the company. A knowledge of sport and the betting environment enables them to set odds so taht the company is highly competitive and attractive to clients as well, because good bookmaking also allows for large bets to be accepted. At the same time, Fortuna makes clients feel sure that their winnings will be paid out to them quickly.
An important milestone for the company was gaining a license for the operation of a lottery in the Czech Republic in July 2010. Fortuna expects to successfully launch the Czech lottery project in 2011.