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Littlewoods Gaming Limited
Address: Littlewoods Gaming Limited
Sportech House
Enterprise Way
Wavertree Technology Park
Liverpool L13 1FB
Internet: www.betdirect.net
www.littlewoodsgameon.co.uk
www.littlewoodscasino.com
www.littlewoodsgaming.com
Corporate Communications: Suzanne Judge
Phone: + 44 (0) 151-525 3677
Fax:

+ 44 (0) 151-525 9696

Chairman:
Managing Director:
David Mathewson
Colin McGill
Year Lottery Founded: 1923
Internet Gaming System: Orbis Technology
Instant Ticket Vendor: GPS Honsel
Games Offered: Pools; Littlewoods Lotteries; Britain's biggest Spot The Ball competition; the phone betting service Bet Direct; plus Sky TV.
Jurisdiction: United Kingdom.


Profile

Littlewoods Gaming, owned by Sportech Plc, is most famous for Littlewoods Football Pools, the football scores prediction game founded in 1923, which established Littlewoods as a household name throughout the UK.
Over the years Littlewoods has created more than 100 millionaires and prizes have been paid out to over 60 million winners.
Today Littlewoods Gaming provides a wide portfolio of gaming and betting opportunities to over 1.7m customers. Littlewoods is developing the business through the utilisation of new channels of distribution to bring more games to more players in the home.
Littlewoods regulatory experience coupled with the solid reputation of the Littlewoods Gaming brand, positions Littlewoods Gaming as the first choice gaming partner for both large corporate companies and charities.

Background

1923 Littlewoods Football Pools founded in Liverpool.
1939 Littlewoods Football Pools devotes its resources to the war effort (World War 2)
1946 Littlewoods Football Pools resumes normal business.
1950 First £100,000 Football Pools winner.
1957 Collector network is introduced.
1972 First £500,000 Football Pools winner.
1973 Littlewoods Spot the Ball is launched as a weekly year round competition.
1979 First £750,000 Football Pools winner.
1986 First £1,000,000 Football Pools winner and the biggest ever prize in any British competition
1987 League Football Cup is sponsored by Littlewoods.
1988 Littlewoods Football Pools pays out over £3,000,000 in one week
1990 First £2,000,000 Football Pools winner.
1994 Littlewoods Lotteries is launched.
1994 Littlewoods become the first ever sponsors of the FA Cup in its 123 year history with a sponsorship deal worth £14m over 4 years.
1997 Littlewoods Football games launch on the Internet.
1998 Littlewoods Bet Direct is launched.
2000 Sportech Plc acquires Littlewoods Gaming (formerly Littlewoods Leisure) from The Littlewoods Organisation for £161m.
2002 Littlewoods Gaming and ITV agree strategic gaming partnership.
2002 www.playlittlewoods.co.uk internet site is launched.
www.littlewoodscasino.com internet site is launched.
Littlewoods Gaming purchase Zetters Football Pools.
Littlewoods Gaming launch charity scratchcards in conjunction with Safeway and Sainsbury’s.
Littlewoods Game On interactive games are launched on Sky TV.
2003 Littlewoods Game On internet site (www.littlewoodsgameon.com) is launched.

News 2010

Football Pools Firm Sees Benefit From World Cup Games
BIRMINGHAM, U.K. (August 26, 2010) - Football pools firm Sportech today said betting games launched during the World Cup attracted 12,000 new online players as it stepped up the turnaround of the rebranded Littlewoods and Vernons business......Subscribers


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