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AB Svenska Spel
Administrazione Autonoma Dei Monopoli Di Stato
(Lotterie Nazionali)

Address: Norra Hansegatan 17 Visby S-62180 Sturegatan 11 S-172 31 Sundbyberg S-106 10 Stockholm, Sweden
Internet: http://www.svenskaspel.se
E-mail Address: monica.medvall@svenskaspel.se
Phone: 46.498.263 500
46.8.757.7700
Fax: 46.498.263 630
46.8.982.598
Population: 8.9 million
CEO: Lennart Käll
Year Lottery Founded: April 1997
Sales FY 2014:
Sales FY 2015:
SEK7.781 billion
SEK 7.780 billion
Number of Employees: 1655
# Points of Sale (POS): 7,050
On-line Vendor: Sagem
Online Terminals Vendor: Morpho
Instant Ticket Vendor: PollardBanknote
VLTs: GTECH / SPIELO
Games Offered: Instants Draw lotteries Add-on games Sports bets Lotto Keno Other lottery products Video lottery terminals, Internet games, poker and bingo, Bingohalls
Proceeds: National treasury
Jurisdiction: Sweden


Background Information

Sweden's two largest lottery organisations, AB Tipstjanst and Svenska Penninglotteriet merged in January 1997.
The new organisation changed its name to AB Svenska Spel in April 1997.

Svenska Spel is the largest gaming company in Sweden with a market share of 54% and an annual turnover for 2004 of SEK 20,2 billion (EUR 2,4 billion).
Svenska Spel conducts business through its parent company, AB Svenska Spel, and its subsidiaries Casino Cosmopol AB, CC Casino Restaurang AB and Svenska Spel Fastighets AB. Svenska Spel is wholly owned by the Swedish State. The average number of employees (2004) was 1361 for the entire group.
Svenska Spel has its headquarter on the island of Gotland, situated in the Baltic Sea. Svenska Spel’s mainland office is situated in Sundbyberg, a suburb of Stockholm.


News Archive for CY2017
February 23, 2017 The majority of the Money Invested on Sports Betting in Sweden Goes to Foreign-Controlled Gaming Companies
January 31, 2017 Svenska Spel Report Continued Strong Growth in Sales via Mobile
January 19, 2017 Community Entertainment Announce Sweden's Largest Gaming Company, Svenska Spel, New License Customer
January 18, 2017 IGT Wins Seven-Year Contract to Provide Video Lottery Terminals, Central System, Site Controllers, Games and Operational Services to Svenska Spel in Sweden


News Archive for CY2016
November 11, 2016 Lotteriinspektionen Report the Swedish Gaming Market is Growing Steadily
November 10, 2016 Fewer Swedes Play, But for More Money
November 4, 2016 Tax on Online Gambling Should be Less Than 20% in Sweden
October 26, 2016 Svenska Spel Report Continued Growth in Mobile Sales
October 21, 2016 Svenska Spel Seeks Government Assistance to Compete with Competitors on Level Playing Field
October 19, 2016 Swedish Lottery Operator Svenska Spel Selects Safran Identity & Security’s ELITE for the Renewal of its Lottery Terminals
October 14, 2016 New Study: A Gambling Tax in Sweden Above 20 Percent Can Lead to Poor Control and Lower Tax-Revenues
September 21, 2016 Two New Members Elected to Svenska Spel Board
August 31, 2016 Strong First Half for the Swedish Gaming Market
July 21, 2016 Svenska Spel Continued Strong Market Position Despite Tough Competition in 1H
June 1, 2016 IGT Announce Extension with Svenska Spel to Provide INTELLIGEN™ Video Lottery Terminal (VLT) Central System Until 2019
June 1, 2016 Svenska Spel United Nations Global Compact
May 17, 2016 Strong First Quarter for the Swedish Gambling Market
April 22, 2016 Svenska Spel Chairman Stepping Down
February 10, 2016 Svenska Spel Report Growth in Revenues, Earnings and Operating Margin


News Archive for CY2015
December 15, 2015 Swedish Lottery Operator Svenska Spel Receive License Extension Until 2018
October 21, 2015 State Open to the Sale of Svenska Spel
September 27, 2015 Svenska Spel Offers Games in Swedish Basketball League
September 25, 2015 Gaming Market Can Benefit from Greater Regulation
September 7, 2015 Minister Calls for a New National Gambling Framework
September 19, 2015 Svenska Spel Calls for More Jack Vegas Gaming Machines
September 3, 2015 Regulated Gaming in Sweden at a Standstill for 1H 2015
July 21, 2015 Svenska Spel Sees Earnings growth in the second quarter but Continued Reduced Market Share
July 9, 2015 Swedish Game Show the way for a Better Gaming Experience
July 2, 2015 Playscan AB merges into Svenska Spel AB
(June 3, 2015 Genera's Nabor Live In Two Markets, Over 1 Million Wins
February 2, 2015 Swedish Games signs framework agreement with Avega


News Archive for CY2014
December 4, 2014 Martin Hedensiö will be the new Director of Communications at Svenska Spel
October 22, 2014 Swedish Spel Results as Expected
October 13, 2014 Court of Appeals Finds in Favour of Svenska Spel
August 7, 2014 Svenska Spel to Open Online Casino in 2015
July 21, 2014 New Gaming Action Gives Expected Lower Earnings
May 20, 2014 Svenska Spel Chooses Cybercom for Information Security
April 24, 2014 Svenska Spel Deploys Betradar Live Odds Service
April 24, 2014 Responsible Gaming Measures Reduce Earnings for Svenska Spel
April 4, 2014 Svenska Spel Require Players to be registered as part of Responsible Gambling Program
February 7, 2014 Svenska Spel Brand Manager looks to Share his Expertise in New Challenges
January 30, 2014 Best Ever Result for Svenska Spel
January 23, 2014 Bemannia selected supplier to Svenska Spel
January 6, 2014 Gaming Chairman Declares that the Party is Over in Terms of Money for Advertising Derived from Illegal Operators
January 6, 2014 Svenska Spel Selects Event Management Agency

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