Biography: Brent Scrimshaw President
Brent Scrimshaw is Atlantic Lotterys President
and Chief Executive Officer. He believes passionately in building a strong and
involved role for the company and A Canadian to his core, Brent came to
Atlantic Lottery in 2006 jumping into the role as the companys senior
marketer after working for organizations very much identified with the Maple
Leaf itself. As the Chief Marketing Officer for the Canadian Football League,
he played a pivotal role in reconnecting the legendary game with audiences from
coast-to-coast. Brent also enjoyed a long and productive career with Molson in
leadership roles that included Vice President, Sports & Entertainment and
President of its sports and broadcast subsidiary, Molstar Sports &
Entertainment. There he led assets that included the Molson Indy and the
companys role in Molson Hockey Night In Canada.
For Brent, its all
about people, whether inside the company through its People First
strategy or in our communities as demonstrated through his unbending commitment
to social responsibility in everything we do.
Relatively new to the region,
Brent and his family have declared Atlantic Canada HOME and are
proud advocates of this special place wherever they travel. Outside of the
office, Brent favourite diversions including riding his motorcycle along the
highways and back roads of our region or kicking back in his favourite place on
the planet Stanley Bridge, PEI.
A graduate of the University of
Western Ontario, Brents leadership continues to strengthen Atlantic
Lotterys longstanding commitment to being an organization where every
employee is focused on the mission of Making Atlantic Canada a Better
Place; by believing that social responsibility is part of our DNA and by
operating the company in a manner that reflects the values and aspirations of
Its people in communities all across Atlantic Canada.
He understands that it is not just what we do that matters, but how we do it.