Ernie O'Keefe, Managing Editor of Lottery Insider.
Ernie O'Keefe is the
principal of Ernie O'Keefe and Associates, General Manager of
Interplay Multimedia Pty
Ltd and Managing Editor of
He has over 35 years experience in the lottery industry. He has held a
number of senior positions in the Lottery Industry in Australia, including:
Mr O'Keefe joined NSW Lotteries in 1986 after serving
a number of years with the NSW State Government. He has an extensive knowledge
of the lottery industry, with expertise gained in a number of senior positions
in NSW Lotteries from early 1986 to 1996, where he was Lotteries Manager,
Product Manager, New Business Development Manager and Group Product Manager. He
was appointed to the inaugural Board of N.S.W. Lotteries in 1991 and served on
the Board until 1994.
He is credited with establishing N.S.W. Lotteries'
modern centralised distribution centre, and restructuring N.S.W. Lotteries'
traditional passive Jackpot Lottery games with new game designs in 1995 and the
development of Lucky 7 in 1996.
Mr O'Keefe left NSW Lotteries in 1996 to launch Ernie
O'Keefe and Associates and shortly after became the General Manager of
Interplay Multimedia Pty Ltd. In 2000, Access Gaming Systems Limited, a leading
supplier of internet gambling systems to government regulated gaming operators
throughout the world, invited Mr. O'keefe to join its Board of Directors.
In March 2000 Access Gaming Systems announced its
intention to raise $45 million with an initial public offering (IPO) of shares,
it also announced that it had appointed Mr OKeefe as Chairman of the
companys Board of Directors to lead the IPO.
Mr OKeefe resigned all directorships in 2002 to
concentrate totally on the industry resource Lottery Insider, which he had
launched in 1996. He is currently the Managing Editor of Lottery Insider.