Lottery & Gaming Research
We are proud to be the only research firm with a dedicated
team of eight researchers that specializes in the lottery and gaming sector.
Our experience covers all areas of the industry, including lottery industry
vendor agencies, casino and online gaming, and charitable lottery groups. Our
international reputation for delivering total market intelligence is built on
over two decades of experience in this sector.
Collectively, we have
provided services to most lottery gaming jurisdictions across North America, as
well as a significant number of other gaming agencies.
We pride ourselves
on our knowledge of the gaming sector, and are frequent presenters at industry
events and conferences. At Ipsos, we are uniquely positioned to pair research
excellence with sector-specific expertise, giving richer context to your
Ipsos is a global independent market research
company ranking third worldwide among research firms.
specialize in six areas: advertising research;marketing research; media,
content and technology research; loyalty, quality and customer relationship
management research; opinion polls and social research; and survey management,
data collection and delivery.
Our industry specialization model means we
have an intimate understanding of our clients' brands, consumers and markets.
Ipsos is committed to working with clients to identify the right
solutions to their specific challenges.
It is a belief that
enables us to ask and probe, to subject our hypotheses to rigorous analyses
and, finally, to deliver reliable data and the most effective recommendations
in the shortest time possible. Ipsos is committed to building an organization
dedicated to a single endeavor: providing our clients with the best service,
using qualitative or quantitative methods, at local, regional, and
About Ipsos in North America
Ipsos is one of the fastest growing market research companies in the U.S.,
market leader in Canada, and among the most trusted research brands in North
America. With more than 2,800 professionals and support staff in the U.S. and
Canada, Ipsos offers a suite of research servicesguided by industry
experts and bolstered by advanced analytics and methodologiesin
advertising, customer loyalty, marketing, media and public affairs research, as
well as survey management, forecasting, modeling, and consulting. Ipsos
companies offer a complete line of custom, syndicated, omnibus, panel, and
online research products and services.
Ipsos Digital Gaming
A Detailed Look at Internet Gaming in
the U.S. Who Is All In and Who Is Not...Yet
first online casino began operating in 1995, the industry has boomed throughout
most of the world, regardless of its actual legality. The United States will
likely be the worlds largest Internet gaming market when liberalized
and this day now appears imminent in at least a few states.
The U.S. Department of Justice
recently reversed the federal governments long-held opposition to
Internet gambling (excluding sports betting). Several states were prepared for
this decision, including Americas historic gambling hubs; Nevada was the
first state to adopt online poker regulations and Governor Chris Christie of
New Jersey signed a bill into law legalizing sports betting in his state,
desiring to make New Jersey an epicenter of the online gambling industry. The
sports betting challenge will be settled in court, however one thing is
certain: Internet gaming in the U.S. is building momentum and may be legally
available in a state near you, very soon.
Are you prepared? What
opportunities exist for your organization?
The Ipsos Digital Gaming Report
delves into the realm of Internet gaming, offering organizations a detailed
look at player behavior, cross-play with traditional gaming, and perspectives
on player loyalty.
Exploring the Internet gaming landscape, the
Ipsos Digital Gaming Report helps lottery and gaming agencies in the U.S.
understand the behaviors, tendencies, and loyalty of I-gamers.
- Player profiles. Find out who in
North America is currently wagering online and risking their money with
operators willing to take bets from U.S. citizens.
- Share of gaming wallet. Learn more
about what other gaming activities I-gamers participate in and how much of
their gaming wallet goes to lottery, land-based gambling, and I-gaming.
- Opportunities and player loyalty.
Gain a comprehensive analysis of current traditional, Internet, and lottery
players in North America to help you understand where the opportunities exist
for a liberalized market, and what conditions will be required to bring
existing players to your brand. Leveraging player loyalty across channels may
provide opportunities that pure Internet operations struggle to compete
The Ipsos Digital Gaming Report
provides an in-depth look at the attitudes and behaviors of 1,000 adults that
wager on the Internet for real money. The sample will include players
representing all regions of the United States.
Obtain your subscription to
the Ipsos Digital Gaming Report: CONTACT: Paul Lauzon