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Address: Holtasmari 1, 201 Kopavogur, Iceland
Phone: +354-580 4700
Fax: +354-580 4701
Web Site:
Key People:
CEO & Managing Director Mr. Stefan Hrafnkelsson
Chief Marketing Officer: Mr. Arni S. Petursson
Deputy CEO: Arni Sigurdsson
Products: Betware has experience since 1996 in developing and delivering interactive gaming solutions and is considered a pioneer within the interactive gaming market. Betware launched the first ever Internet based gaming solution for a state lottery, which firmly established the company as the market leader in its field. Betware's customers are among the most innovative licensed operators in the world. The Betware game suites cover various games and game types such as: Number Games, Sports Betting Games, Instant Games, Bingo Games, Casino and Poker Games and Skill and Casual Games.
Clients: Danske Spil., Islensk Getspa, Islenskar Getraunir , British Columbia Lottery Corporation (BCLC), Spanish National Lottery
Eurostar Media Griup and Grupo Egasa and University of Iceland Lottery


Betware Logo


ADDRESS:  Holtasmari 1, 201 Kopavogur, Iceland.
PHONE:  +354-580 4700
FAX:  +354-580 4701

CEO & Managing Director: Mr. Stefan Hrafnkelsson
Chief Marketing Officer: Mr. Arni S. Petursson
Deputy CEO: Arni Sigurdsson
CONTACT: Agnieszka Rylska, Betware Marketing Manager

Founded in 1996, Betware has built a very strong position in the gaming market with its clear focus on developing and delivering state of the art lottery solutions for international state and private lotteries to support their online operations through the Internet and mobile devices.
In 2013 Betware was acquired by NOVOMATIC AG, one of the largest conglomerates of the international gaming industry. The combined resources, know-how and industry expertise within the NOVOMATIC Group produces a 360-degree-offering for all distribution channels including online, mobile and land-based for any lottery operator. Betware's Open Gaming Platform architecture provides highly customized solutions for small or large scale lottery operations. It seamlessly integrates a complete range of product verticals including those of third party vendors.


The Gaming Platform
The Betware Platform consists of several sub systems. These can be categorized into three groups. First is the Player Account Management system which provides all the functionality for player management. This includes the player profile, payment methods and a history of all the bets placed and games played.
Second is the Wallet Management. This includes all the financial functionality for management of wallet, withdrawal and deposits. Third is the Transactional Wager Engine. This system is responsible for handling transactional wagering services, including buying tickets and recording progression of games played. The wager engine is independent of any games. This makes the engine generic and usable for purchase of any game. Games can be traditional casino games like black jack, roulette and slots, sports betting games, instant scratch games, or multiplayer games, like poker and bingo. All transactions are recorded in the system

Game Zones
Betware has an extensive portfolio of money games divided into several game zone categories. The games are developed by Betware and its partners. In selected game zones Betware partners with other gaming providers to provide Betware´s customers with a large variety of games to choose from. Offered to gaming operators, these games are not only integrated with Betware’s Gaming Platform but also have the flexibility to be integrated to a large variety of 3rd party platform systems. Betware´s Gaming Platform is channel independent and can be provided via the Internet, mobile phones, IPTV and terminals
Even though Betware has a complete offering in all game zones, Betware actively promotes to operators to employ a multi-sourcing strategy. This means that our customers can choose to run the Betware Gaming Platform and/or a selection of the game zones that Betware offers. In the event of other vendors being chosen for selected game zones, Betware supports the integration of those games to the Gaming Platform. This gives the operators the ability to pick and choose best-of-breed games at all times.

Passion – Innovation – Integrity
Betware´s mission is to provide gaming operators, who work within regulated markets, world class gaming solutions for all sales channels
Betware´s vision is to take the players on-line. Betware supports a Platform that is integration friendly and creates an environment for an exceptional on-line experience. Betware values are Passion, Innovation and Integrity. Betware´s employees work by these values in their day to day operations and remain inspired by them in every aspect of their work
Betware is a privately owned company with a large part of the stock controlled by employees, who are comprised of a team of more than 100 energetic, creative, and passionate professionals based in Reykjavik, Copenhagen, Madrid and Vancouver.
Betware is a proud member of the World Lottery Association, the European Lotteries, CIBELAE and NASPL

Betware works by a policy of partnering with operators in authorized jurisdictions, which have various requirements for providing responsible gaming controls. Betware’s customers all function within state authority and are leaders in their markets. Betware’s customers include: Islenskar Getraunir & Islensk Getspa (Iceland, since 1996), Danske Spil (Denmark, since 2001), British Columbia Lottery Corporation (Canada, since 2004) and Loterias y Apuestas del Estado (Spain, since 2007), University of Iceland Lottery (Iceland, since 2011), Cirsa Gaming Corporation (Spain, since 2011) and Grupo EGASA (Spain, since 2011), Eurostar Media Griup and Grupo Egasa and University of Iceland Lottery.


News 2014
June 16, 2014 Betware strengthens its Commercial Team with the appointment of lottery veteran Frank Cecchini as CCO

May 23, 2014

Betware received "The workplace of the year" Award

News 2013
November 12, 2013 Betware’s Strategic Move Positions it to become Market Leader
November 11, 2013 NOVOMATIC Enters The Electronic Lottery Gaming Market with the Acquisition of Betware
July 30, 2013 Betware Among Sponsors of the Gaming in Holland Conference
July 11, 2013 BETWARE And Prima Networks Limited, Powered By Microgaming, Awarded Bingo And Instant Games Contract For DANSKE SPIL
April 16, 2013 BETWARE Nominated for Supplier of the Year Award
March 8, 2013 Betware´s Chief Development Officer Nominated for Management Awards in Iceland
January 28, 2013 Goes Live on Top of the Betware Gaming Platform

News 2012
June 19, 2012 Betware Launches Mobile Games for Danske Spil
June 7th 2012 Betware’s Gaming Platform Launched for CIRSA
February 28, 2012 Online Gaming Platform Provider, Betware, Discusses Opportunities Presented by Having Supplied One of the Spain’s Largest Gaming Operators, the Cirsa Group

February 20, 2012

Betware Focuses on Latin America

February 2, 2012

Lotto.Is Mobile Site Nominated for the Icelandic Internet Site Awards

January 23, 2012

Betware Signs Agreement with EGASA

News 2011
November 9, 2011 Betware Passes BMM Compliance Tests in Spain
October 18, 201 Betware’s Gaming Platform Launched for CIRSA
June 1, 2011 Betware Launches Mobile Lotto Solution with the Icelandic Lottery
April 1, 2011 Betware Nominated As The Lottery Software Supplier Of The Year
March 10, 2011 Betware Granted a WLA Security Control Standard Certification
Jan 3, 2011 Betware is the Entrepreneur of the Year 2010

News 2010
Nov16, 2010 Betware Signs Alliance Agreement to Offer Unica Marketing Campaign Management Application
July 22, 2010 Betware Featured On The News on Channel 2 in Iceland
July 13, 2010 Betware Pitches Online Lottery for Massachusetts
June 24, 2010 Certus Games Community Launched On The Betware Platform
May 19, 2010 Betware Receives License to Market Microgaming Casino Games
January 2010 Betware and Danske Spil Launch a New Oddset Product

News 2009
September 6, 2009 Icelandic Gaming Industry Prospers
April 2, 2009 Danske Spil Now Supported By Betware Platform 8.0
February 16, 2009 Islenskar Getraunir and Islensk Getspá Now Supported by Betware Platform 8.0


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