In 2000, the Company sold its first
lottery ticket on the Internet. In 2005 it made the leap into national
lotteries with the acquisition of TMS Global Services Pty Ltd and subsequently
developed the successful OzLotteries.com website that is the backbone of the
Thousands of Australians each day
play their lucky numbers in their favourite lottery games using this safe,
secure and innovative website based on technology that has been in constant
development for over 10 years.
Just as travel, accommodation and
car sales have made successful transitions to the Internet, lotteries are also
going through an online transition and customers are finding the benefits
offered by www.ozlotteries.com to be a very convenient way to purchase their
regular lottery tickets.
Lottery sales have grown from
strength to strength rising from $25 million in 2008 to $42 million in 2009 and
$66 million in 2010. This is driven by continuous website improvements in
addition to various marketing initiatives that have opened up new Internet
markets for lotteries.
OzLotteries.com plays an important
role in the Australian lottery industry with over $15 million in additional
State Government revenue raised from sales in 2010. As well as continuing its
growth in Australia, the Company is actively pursuing opportunities overseas,
in particular the US market and the UK and European markets.