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MDI Entertainment, Inc.
Address: MDI Entertainment, Inc. 1500 Bluegrass Lakes Parkway
Alpharetta, GA 30004
Fiscal Year-End: December 31
Phone: 1-800-572-7082 # Employees: 21
Fax: 770-343-8798 1999 Net Income: $5.61M
Web Site: Email:
Key People:
President and CEO: Mr. Steven M. Saferin.
CFO, Sec: Kenneth Przysiecki
Company Type:
MDI Entertainment, Inc. wholly owned subsidiary SCIENTIFIC GAMES CORPORATION (NASDAQ: SGMS)

Background Information

MDI Entertainment, Inc. specializes in providing sole-source entertainment-based Promotions to the worldwide lottery industry.Established in 1986, MDI's strategic focus since 1996 has been in developing and marketing lottery games based on well-known entertainment and pop cultural icons, by acquiring the licensing rights of the popular consumer brands. Starting with Star Trek™, Wheel of Fortune® and Twilight Zone™, MDI's Licensed Property Games (LPG) Division has grown to more than forty famous brands, for which the company holds exclusive lottery marketing rights.
MDI's licensed lottery properties include Harley-Davidson®, Wheel of Fortune®, Jeopardy!®, Elvis Presley®, Betty Boop™, The Palms Casino Resort, Ray Charles, Hollywood Sign™ and Hollywood Walk of Fame™, Pink Panther™, SPAM®, Corvette®, The Honeymooners™, Hollywood Squares™, I Love Lucy®, Lionel®, Magic 8 Ball®, TV Guide Crosswords®, NBA, Universal Studios Monsters™, Marilyn Monroe®, James Dean®, TABASCO® and others.
Since 1987 MDI has done business with 39 of the 40 lotteries in the U.S., with all of the lotteries in the English-speaking Provinces of Canada and with the international Lotteries of La Francaise des Jeux, China Sports Lottery, AnPost National Lottery , New South Wales and South Australia.
Along with the universal recognition and appeal of the brands themselves, MDI licensed lottery promotions offer unique "bonus" merchandise and experience prizes that add unparalleled entertainment value to the games for consumers and typically enable lotteries to acquire MDI's properties without licensing or royalty fees. MDI manages all prize fulfillment and customer service functions for its promotions, and routinely manages "second chance" drawings for many of its lottery customers, as well.
Post-promotion consumer research conducted by MDI has confirmed that the use of merchandise in lottery games makes a measurable contribution to significant lottery marketing objectives, such as creating new scratch-off players, bringing lapsed players back into the market, increasing spending and play frequency among regular players and making lottery play more entertaining and fun for lottery consumers.
MDI's staff includes former lottery professionals that have worked for nine different US lotteries. Its skills enable MDI to offer lotteries a full range of support services for its products, including point-of-sale design and production, ticket design, prize structure development, drawing management and market research. On January 9, 2003, MDI became a wholly owned subsidiary of Scientific Games International.

News 2014
June 25, 2014 NHL™ Stars of Slovakia Game Offers 2nd Chance Trip to North America
March 18, 2014 MDI Announces Expanded Asset Library for “The Wizard of Oz™” Licensed Property
January 23, 2014 MDI Reaches Interactive Milestone with Launch of 500th Website

News 2013
November 6, 2013 MDI Arranges Spectacular Football Fan Experience for 200 Powerball® Winners
October 2, 2013 MDI Unveils New Digital Rewards Store with Movies, eBooks and Larger Music Library
September 25, 2013 MDI to Unveil Slingo® Lottery Challenge Instant Game and Mobile Competition at NASPL ‘13
August 5, 2013 Missouri Lottery Gets New Mobile App with MDI’s Properties Plus Package
July 22, 2013 MDI Introduces Industry’s First Multi-State Linked “Collect and Win” Game Offering a Progressive Jackpot
June 18, 2013) FREMANTLEMEDIA Expands Relationship With MDI ENTERTAINMENT To Create Don Clemente’s Loteria Lottery Games
June 17, 2013) Maryland Lottery Players Embracing MDI’s Properties Plus® Program
May 8, 2013 Legendary Hero Poised to Grace MDI-Licensed Games
April 25, 2013 MDI Customers Set Record for Ticket Entries
April 9, 2013 MDI Licenses AMC’s “The Walking Dead” for Lottery Games
March 11, 2013 MDI to Provide Properties Plus® Program for Maryland Lottery
November 27, 2012 MDI Extends Agreement with Hasbro, Inc. for MONOPOLY and 14 Other Hasbro Brands

News 2012
November 27, 2012 MDI Secures IMPACT WRESTLING Superstars and Experiential Prizes for Exciting New Instant Games
October 12, 2012 Univision Announce Exclusive Licensing Agreement With MDI Entertainment
September 24, 2012 MDI Announce Zynga Agreement at WLS 2012
September 9, 2012 MDI has exciting news to share at WLS
September 6, 2012 MDI adds Ghostbusters™ Brand To Licensed Properties Portfolio
August 21, 2012 MDI to Provide Properties Plus® Program for Kentucky Lottery
August 15, 2012 MDI Partners with Shoutz™ to Help Lotteries Leverage the Next Generation of Social Media Marketing
July 31, 2012 Vermont Launches Website Utilizing MDI’s I-Core Platform
July 17, 2012 MDI Congratulates Todd Newton for 2012 Emmy Award
July 9, 2012 Iowa Lottery Treats Winners to Exciting Events in MDI Prize Warehouse
June 25, 2012 Lotteries Send Winners on MDI-Hosted Trip of a Lifetime
June 5, 2012 MDI Unmasks New Zorro License
May 29, 2012 Corvette® Returns to Instant Games with MDI/Chevrolet® License Extension
May 1, 2012 MDI Extends Properties Plus Agreement with Iowa Lottery
April 10, 2012 MDI Licenses NBC’s Top-Rated Summer Show: “America’s Got Talent
March 27, 2012 MDI Offers MOTOR TREND® “Truck of the Year” for Instant Games
March 12, 2012 Iconic Game Shows And Las Vegas Trips Highlight Newest Linked Game From MDI

February 14, 2012

MDI Acquires Licensing Rights for Upcoming Epic Action-Adventure “Battleship

February 8, 2012

MDI Inks Deal with Live Nation® for Music-Themed Instant Games

Jan 30, 2012

MDI Licenses Legendary Bazooka™ Bubble Gum Brand

Jan 4, 2012

MDI and NBA Extend Licensing Partnership

News 2011
December 5, 2011 MDI Offering Sweethearts® and other NECCO® Candy Brands to Lotteries for Instant Games
December 1, 2011 Arkansas Scholarship Lottery Points for Prizes® Program Enjoys Record-Breaking Week
November 16, 2011 MDI Acquires “Marvel’s The Avengers” Film Rights for Instant Games
November 10, 2011 MDI Secures License for Popular Palitos Locos™ Artwork to Reach Hispanic Market
October 31, 2011 MDI to Provide Properties Plus® Program for Missouri State Lottery
September 28, 2011 MDI Achieves Major Milestone with 100+ Web Sites Managed Simultaneously
September 19, 2011 Tom George to Head Sports Marketing at MDI Entertainment
September 14, 2011 MDI to Launch Player Loyalty Rewards Program for Tennessee Education Lottery
August 30, 2011 MDI Scores Lottery License for Soccer’s Mexican National Team
August 23, 2011 MDI and Major League Soccer™ Sign Agreement for Instant Games
August 16, 2011 New Spot Promotes "Wheel of Fortune" Lottery Tickets in Numerous U.S. Markets
August 8, 2011 MDI Licensing Agreement with Chevrolet Extends to the Volt™
July 11, 2011 MDI Makes “Best Christmas Movie of All Time” Available for Instant Games
May 9, 2011 MDI Acquires License for Kentucky Derby® Instant Games
April 20, 2011 MDI Renews Agreement with Ford Motor Company
April 13, 2011 MDI Exercises Talent Options
March 18, 2011 MDI Signs Properties Plus Agreement with Iowa Lottery
March 7, 2011 New York Lottery Launches First Minute to Win It Instant Game with Multiple Promotions
March 2, 2011 MDI Launches 300th Web Site for a Lottery Customer
February 3, 2011 MDI Launches New Division to Spearhead Next Wave of Web Content and Services for Lotteries

News 2010
Dec 13, 2010 MDI Extends Agreement with CBS Consumer Products for Lottery Games Featuring CSI™, The Amazing Race™ and Survivor™
Nov 11, 2010 Enhanced Arkansas Player’s Club Web Site Launched by MDI
Oct 18, 2010 MDI Launches Player Loyalty Program for Montana Lottery
Sept 30, 2010 MDI Adds Archie Comics® to Licensed Property Line-up
Sept 20, 2010 MDI Signs Licensing Agreement with Discovery Communications for Cash Cab Instant Lottery Games
Sept 14, 2010 MDI Signs Agreement with NBC Universal for Instant Lottery Games Featuring Hit TV Series “Minute To Win It”
July 28, 2010 MDI AND HASBRO, INC. Extend Licensing Agreement Through 2013
June 16, 2010 Downloads Now Available Through MDI Will Be Sweet Music For Players


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