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Vol. 70 No.2 - Monday January 19, 2015

A weekly snapshot of the top lottery and gaming news stories

Schafer Systems Inc.

  • Save the Dates for Australasian Gaming Expo 2015. Full Story.
  • Merger of GTECH S.P.A. with and Into Georgia Worldwide Plc. Full Story.
  • Arkansas Scholarship Lottery Inks 3-Year Extension with INTRALOT. Full Story.
  • SG Gaming Sign Landmark Five-Year Deal with Mecca Bingo. Full Story.
  • Kansas Lottery Seeing ‘Green’ with Frogger Instant Scratch Game. Full Story.
  • Gaming Laboratories International (GLI®) Receive Contract From Kansas Racing & Gaming Commission, Extending 9-Year Working Relationship. Full Story.
  • Schafer Systems Inc. Hire Kayt Gabrielson as New Product Marketing Manager. Full Story.
  • Pick-6, Jersey’s Original Jackpot Game, Now Offers Players a Little Something XTRA. Full Story.
  • Michigan Lottery Achieves Record Instant Sales in FY 2014! Full Story.
  • Florida Lottery Celebrates 27 Years of Winning Moments. Full Story.
  • New Lottery Marketing Strategy Results in Significant Sales Bump. Full Story.
  • The Exclusive Right of the Greek Gambling Body to Operate 35 000 Video Lottery Terminals and 13 Games of Chance Does Not Constitute State Aid. Full Story.
  • SYNOT Group Enters Greek Gambling Market. Full Story.
  • Twitter to Conduct a Case Study on the Success of the "10'000 à l’heure" Treasure Hunt Launched by the Loterie Romande. Full Story.
  • Missouri Lottery Proceeds Top $5 Billion to State and Education after 29 Years. Full Story.
  • Delawareans to Get a Chance to "Win For Life". Full Story.
  • New Mexico Lottery Launch ‘Points and Rewards’ Promotion and Four Scratchers™. Full Story.

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Save the Dates for Australasian Gaming Expo 2015

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SYDNEY, Australia (January 16, 2015) -- Tuesday 11th to Thursday 13th August are the dates for the 2015 Australasian Gaming Expo Sydney Exhibition Centre @ Glebe Island Featuring more than 180 exhibitors across 15,600 square metres of exhibition space, the Australasian Gaming Expo is easily the biggest event of its type in Australia and one of the world's biggest. All indications are that the exhibition will again be full to capacity with a wide range of companies showcasing the world's best gaming and related equipment and services

Last year's Gaming Expo saw a number of changes resulting from the move to the temporary location at Glebe Island, all of which have been favourably received. Interstate visitors were particularly pleased with the free Ferry travel from Darling Harbour to Glebe Island, affording them a spectacular Sydney Harbour cruise.

Of course there's more to the Expo than a cruise, with one visitor summing up their Gaming Expo experience in the following words: "Always interesting not just to see new products but totally new ideas and ways of doing business..... new areas of thought into how to trade."

2015 Australasian Gaming Expo Sydney Exhibition Centre - Let The Fun Begin!

In fact, our post show research showed that 97% of the visitors saw the Expo as an opportunity to see new products and technology.

Event owner and operator, the Gaming Technologies Association, will again add to the fun by offering a surprise trip for 2 to Las Vegas for visitors at each day of the Expo one of which was won last year by Victoria's own Danielle Burston from the Collingwood Football Club. Of course the Gaming Technology Association's members whose exhibition stands would sit comfortably alongside the world's best at any global event, will be in full force at the Australasian Gaming Expo. The Australasian Gaming Expo is the "must attend" event.

Note: The Australasian Gaming Expo is a trade exhibition, for management representatives of Gaming Industry Organisations only including government, regulatory, research and support bodies, clubs, hotels, casinos, resorts and similar Hospitality Industry venues. Trade suppliers are not eligible to attend the event unless exhibiting.

The Gaming Technologies Association's primary members are Ainsworth Game Technology, Aristocrat Technologies, Aruze Gaming Australia, Bally Australia, IGT (Australia), Konami Australia and WMS Gaming Australia..

For further information contact: Ross Ferrar CEO, Gaming Technologies Association (+61 2) 8216 0931 or

SOURCE: Gaming Technologies Association Limited.



Merger of GTECH S.P.A. with and Into Georgia Worldwide Plc

Results 0f the Pre-Emptive Offer to GTECH Shareholders Of Shares For Which Cash Exit Rights Were Exercised

ROME (ITALY) and PROVIDENCE, RHODE ISLAND (US), (January 13, 2015) -- GTECH S.p.A. (“GTECH”) announced the results of the pre-emptive offer to GTECH shareholders of 19,796,852 shares for which cash exit rights were exercised in connection with the pending cross-border merger of GTECH with and into Georgia Worldwide PLC (the “Merger”).

At the conclusion of the offer period, ended on January 9, 2015, GTECH shareholders had elected to purchase – both through the exercise of pre-emptive rights and of the right of first refusal provided by Article 2437-quater, para. 3, of the Italian Civil Code – a total of 62,607 shares for which cash exit rights were exercised, at the offer price of Euro 19.174 per share (equal to the liquidation amount as determined by Italian law).

Purchased shares will be transferred to the purchasers, against payment of the liquidation amount, at the date that will be communicated by GTECH through a notice published on the website and in the newspaper “Il Sole 24Ore”, provided that the settlement of the shares will take place subject to  the completion of the Merger.


Accordingly, upon completion of the Merger, purchasers of shares will receive, in lieu of additional GTECH shares, ordinary shares of Georgia Worldwide PLC on the basis of the exchange ratio applicable in the Merger -- one ordinary share of Georgia Worldwide PLC for each GTECH share purchased.

Shares for which cash exit rights were exercised and not purchased through the pre-emptive offer might   be offered by GTECH, at its sole discretion, on the Mercato Telematico Azionario organized and managed by Borsa Italiana S.p.A. for at least one trading day prior to the completion of the Merger. In the event that, even after any such offer, any shares remain unsold, such shares will be purchased by GTECH.

Related news releases: July 16; September 23; October 1 and 4; November 4, 10, and 12; December 2 and 10, 2014.


GTECH S.p.A. is a leading commercial operator and provider of technology in the regulated worldwide gaming markets, delivering best-in-class products and services, with a commitment to the highest levels of integrity, responsibility, and shareholder value creation. The Company is listed on the FTSE MIB at the Italian Stock Exchange under the trading symbol "GTK" and is majority owned by De Agostini S.p.A. In 2013, GTECH had approximately €3.1 billion in revenues and 8,600 employees with operations in approximately 100 countries on six continents. For more information, please visit

For further information CONTACT:


Robert K. Vincent


Corporate Communications

T. (+1) 401 392 7452

Simone Cantagallo


Media Communications

T. (+39) 06 51899030




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Arkansas Scholarship Lottery Inks 3-Year Extension with INTRALOT


LITTLE ROCK, Arkansas (January 8, 2015) -- Wrapping up six months of tough negotiations, the Arkansas Scholarship Lottery inked an agreement Thursday to extend by three years its contract with lottery services provider Intralot Inc, for a projected savings of $5 million.

The agreement, which amends Intralot’s original 2009 contract, will lower INTRALOT’s rate charged on ticket sales from the current 2.45% to 2.165% starting July 1, 2015.


Other benefits to the Lottery include continuation of the vendor’s annual contributions to the state’s 20 TRIO/Upward Bound programs, as well as a one-time marketing allowance of $100,000.

Prior to execution, the extension was approved last month by the Arkansas Lottery Commission and reviewed by the Arkansas Lottery Commission Legislative Oversight Committee on January 8, 2015.

The Intralot agreement, originally signed in August 2009, is the second vendor contract that Woosley has negotiated since Woosley became Director of ASL in February 2012.

In June 2012, the Lottery Commission approved an amendment to its instant ticket contract with Scientific Games, resulting in a savings of nearly $880,000 and a one-time cash payment of $2 million.

About the Arkansas Scholarship Lottery

The Arkansas Scholarship Lottery provides scholarships to Arkansas residents enrolled in public and private nonprofit two-year and four-year colleges and universities within Arkansas.

Since 2009, the Arkansas Scholarship Lottery has raised over $473 million for scholarships to over 155,000 Arkansas students.

SOURCE: Arkansas Scholarship Lottery.



SG Gaming Sign Landmark Five-Year Deal with Mecca Bingo

Rollout of Server-Based Gaming Solution will Commence Early 2015

LONDON, U.K. (January 12, 2015) -- Scientific Games (NASDAQ: SGMS)(the “Company”) announced today that SG Gaming, a Company division, has signed a landmark five-year agreement with UK-based Mecca Bingo Ltd to provide the Company’s leading server-based gaming solution to Mecca Bingo clubs across the UK.

The new agreement will provide Mecca with a server-based gaming platform powered by technology partner Videobet, a Playtech company, and exclusive content from the SG Gaming library alongside a combination of Clarity, T8 and Triple 7 cabinets. This groundbreaking deal was reached following a period of successful trials in numerous venues across the UK and demonstrates how SG Gaming has successfully tailored their offering for the arcade and bingo sector.

The new strategic partnership will provide Mecca with SG Gaming’s industry leading content library which consists of Category B3, Category C games and community games across a range of cabinets. Established titles from the in-house content development team, such as Rainbow Riches®, as well as the continuation of key licensed titles, such as the recent Monopoly® Hot Properties, and WMS titles The Wizard of Oz Over the Rainbow®, Zeus II® and Black Knight® will also be available.


The recent announcement of Scientific Games’ acquisition of Bally Technologies provides key content titles to add to the SG Gaming portfolio.

The server-based gaming solution will also include the implementation of a fully networked terminal base that will offer operational efficiencies through ticket redemption stations and ticket in, ticket out (TITO) functionality. The Company’s sophisticated business intelligence tools will also provide data insight and analysis. This will enable planned focused activity such as promotions and utilisation of the platform tools including tournament functionality and tracked free play awards, which will be key for the launch of the gaming solution package.

The rollout will commence in the early part of 2015, and will see SG Gaming and Mecca implement a comprehensive installation plan, involving a combination of terminal upgrades, venue network infrastructure and new terminal installations. This will be supported by a fully integrated training programme for staff.

Phil Horne, Group Managing Director of SG Gaming UK, said:

We are delighted that Mecca has chosen SG Gaming to be their supplier of choice for server-based gaming. This is a groundbreaking deal that represents a major step forward for the bingo sector.

Mecca and SG Gaming have already demonstrated a strong working partnership in delivering a competitive gaming offer, and we are excited to continue this in the years ahead. This fully integrated gaming solution will provide Mecca with a range of hardware solutions and operational efficiencies that are designed to drive cash box growth. We have invested heavily into our platform solution over the past few years and we are delighted to see the implementation of this solution into the bingo sector on such a large scale.”

Mohammed Zabed, Head of Slots at Mecca, said:

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This deal goes a long way in meeting our slots strategy and, more importantly, our customer needs. We are thrilled to strengthen our continued partnership with SG Gaming through this deal, which provides Mecca with a digital server-based gaming solution for our clubs. The trials we jointly undertook demonstrated that the content provision, yield analytics and enhanced platform tools drive improvements in cash box revenue and customer participation. This was instrumental in making our decision. The range of hardware, platform and diversity of content will provide a comprehensive solution that will cater to all customer types and support our multi-channel convergence strategy.

The SG Gaming content library, which includes player favourites such as Rainbow Riches®, is key to the overall product offering. We found that retaining favourite titles as well as new titles for our slots players was essential to overall performance.”

This is a strategically important agreement for Mecca and we remain committed to provide the best product offering available in the sector.”

About Scientific Games

Scientific Games Corporation (NASDAQ: SGMS) is a leading developer of technology-based products and services and associated content for worldwide gaming and lottery markets. The Company’s portfolio includes instant and draw-based lottery games; server-based lottery and gaming systems; electronic gaming machines, game content and systems; table games products and utilities; sports betting technology; loyalty and rewards programs; and social, mobile and interactive content and services. For more information, please visit:

About SG Gaming:

SG Gaming is a division of Scientific Games Corporation, consisting of two wholly owned subsidiaries – Global Draw Limited and Barcrest Group Limited. SG Gaming develops and supplies gaming content, terminals, systems and support services to U.K. leisure and entertainment industries including licensed betting offices, arcades and bingo clubs. SG Connect is a services division of SG Gaming, providing field based service support for all industries for technology installation projects. For more information, please visit and

Company CONTACT: Bill Pfund, Vice President, Investor Relations, Phone: +1 847-785-3167, Email:

SOURCE: SG Gaming.



Kansas Lottery Seeing ‘Green’ with Frogger Instant Scratch Game

WINNIPEG, Manitoba, (January 12, 2015) -- Pollard Banknote Limited (TSX: PBL) (“Pollard Banknote”) is pleased to announce the outstanding success of the Kansas Lottery’s $5 Frogger instant scratch game. Launched on September 3, 2014, Frogger has sold in leaps and bounds—after only ten weeks on the market, it became the Kansas Lottery’s highest-selling $5 instant scratch game since 2005, and reached a remarkable sales index of 238! The incredible success of this game demonstrates the enduring appeal of the Frogger brand, three decades after the initial release of the iconic arcade game. The proven sales-driving Frogger brand, published and licensed by Konami Digital Entertainment (“KONAMI”), is available to lotteries exclusively through Pollard Banknote.

The Kansas Lottery’s Frogger ticket offers players a chance to win up to $25,000 instantly, plus the opportunity to scan a QR code to enter non-winning tickets into a second chance draw and play an interactive online Frogger game through the Lottery’s Players Club. The online game features a leaderboard that tracks top scores and rewards those players with Frogger prizes and merchandise. Combining nostalgic charm with an engaging instant ticket that mimics the novel play style of the timeless video game, and features the instantly recognizable and beloved Frogger character, it’s easy to see why this instant game is jumping off the shelves!

We congratulate the Kansas Lottery on the resounding success of its $5 Frogger game—an entertaining instant ticket that leverages the universal appeal of a well-known brand. Working with Pollard Banknote to create a robust marketing program, which included featuring the game at the Kansas State Fair this year, proved to be a winning strategy,” said Sina Aiello, Vice President, Marketing, Pollard Banknote. “The Frogger brand has proven its ability to generate excitement among players in the North American instant ticket market with many highly-successful launches in jurisdictions throughout the U.S. and Canada and we are thrilled to see this trend continue. For the Kansas Lottery, not only has the game been embraced at retail, but strong participation rates in the second chance draw and interactive game indicate that players also love the fact that they can play the classic Frogger game online for more chances to win.”


We chose this game based on its excellent brand recognition and ability to draw in existing instant players, while attracting new players—those who fondly recall Frogger from their youth as well as those who have recently been introduced to the brand. Since the game launched in early September, Frogger has strongly contributed to sales of the $5 category, as well as to overall instant sales,” says Terry Presta, Executive Director, Kansas Lottery. “The interactive component adds significant value to the instant scratch game by engaging players through our Players Club and piques the interest of the younger demographic—all of which are important in generating maximum revenue to benefit the State of Kansas.”

Along with its robust portfolio of licensed properties, Pollard Banknote provides turnkey solutions and customized promotional support with all of its licensed games. In addition to designing, programming, and printing the themed tickets, Pollard Banknote’s integrated marketing strategies also include second chance drawings, interactive games for brand interaction, retailer promotions, consumer launch events, advertising development, social media campaigns, point of sale materials, and ‘how to-play’ videos—just to name a few.

Since the Kansas Lottery’s start up in November 1987, ticket sales have produced nearly $1.5 billion in revenues for the State of Kansas. In that same time period, more than $2.6 billion worth of prizes have been paid to players, and retailers have earned $278 million in commissions. Funds generated by the Kansas Lottery go towards supporting economic development initiatives, prison construction and maintenance projects, local juvenile detention facilities, problem gambling assistance, and the State General Fund.

About Konami Group

Konami Digital Entertainment, Inc. is a leading developer, publisher and manufacturer of electronic entertainment properties. Konami’s titles include the popular franchises METAL GEAR SOLID, Silent Hill, DanceDanceRevolution, and Castlevania, among other top sellers. KONAMI CORPORATION is a publicly traded company based in Tokyo, Japan with subsidiary offices, Konami Digital Entertainment Co., Ltd. in Tokyo, Japan, Konami Digital Entertainment, Inc. in the United States and Konami Digital Entertainment B.V. in Windsor, UK. KONAMI CORPORATION is traded in the United States on the New York Stock Exchange under the ticker symbol KNM. The latest information about Konami and details about the products it publishes can be found at

About Pollard Banknote

Pollard Banknote is a leading lottery partner to more than 50 lotteries worldwide, providing high quality instant ticket products, licensed games and strategic marketing and management services for both traditional instant games and the emerging iLottery space of web, mobile and social channels. The company is a proven innovator and has decades of experience helping lotteries to maximize player engagement, sales, and proceeds for good causes. Pollard Banknote also plays a major role in the charitable pull-tab and bingo markets in North America. Established in 1907, Pollard Banknote is owned approximately 73.5% by the Pollard family and 26.5% by public shareholders and is publicly traded on the TSX (PBL). For more information, please visit our website at:

For More Information CONTACT: Sina Aiello, Vice President Marketing, Telephone: (204) 474-2323, E-mail:

SOURCE: Pollard Banknote.



Gaming Laboratories International (GLI®) Receive Contract From Kansas Racing & Gaming Commission, Extending 9-Year Working Relationship

LAKEWOOD, New Jersey (January 13, 2015) – Gaming Laboratories International (GLI®) has received a new contract from the Kansas Racing and Gaming Commission (KRGC) to serve as a certified testing laboratory for state-owned casino gaming in Kansas.

This new agreement extends and builds on the working relationship GLI has enjoyed with KRGC since the inception of state-owned casino gaming in Kansas, allowing GLI to continue its uninterrupted level of service to KRGC, the State of Kansas and the gaming public. GLI’s highly efficient global compliance processes provide KRGC with access to the most thorough, cost-effective product testing system in the world, allowing for the fastest access to markets without compromising the quality of testing.

The GLI team of highly qualified professionals is honored by the incredible trust the Kansas Racing and Gaming Commission has placed in GLI. Since 2006, we have worked closely with KRGC to assist in its mission of ensuring the integrity of gaming in Kansas. We are thrilled to extend our relationship with the State of Kansas, and we look forward to many more productive years working together,” said GLI President/CEO James Maida.

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To provide KRGC with the highest quality of service, GLI has created a dedicated KRGC Compliance Team that is on call 24 hours daily to provide customer service relating to its work for KRGC. The GLI KRGC Compliance Team consists of nine uniquely qualified compliance professionals with nearly 100 combined years of gaming regulatory experience, each of whom has extensive experience with the Kansas regulatory environment.

GLI’s dedication to providing its clients with the highest level of customer service is emblematic of GLI’s commitment to hiring and retaining the most qualified personnel. The result is a global staff of more than 800 trained professionals spread across GLI’s 20 locations. This team of experts in technology, compliance, law and gaming industry practices makes GLI, by a wide margin, the most highly staffed, well-trained, well-equipped gaming test lab in the world.

GLI serves more than 475 global jurisdictions, more than 130 of which exclusively accept GLI certification letters.

Gaming Laboratories International, LLC

For 25 years, Gaming Laboratories International, LLC has continuously delivered THE best quality land-based and iGaming testing and consulting services with supreme accuracy while reducing time to market. With 20 laboratory locations spread across Africa, Asia, Australia, the Caribbean, Europe, North America and South America, GLI is the only global organization of its kind to hold U.S. and international accreditations for compliance with ISO/IEC 17025, 17020, and 17065 standards for technical competence in the gaming, wagering and lottery industries. For more information, visit:

CONTACT: Christie Eickelman, Vice President of Worldwide Marketing, +1 (702) 914-2220, Email:

SOURCE: Gaming Laboratories International, LLC.


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Schafer Systems Inc. Hire Kayt Gabrielson as New Product Marketing Manager

ADAIR, IA (January 9, 2015) -- Schafer Systems Inc. announced today that Kayt Gabrielson is joining their sales and marketing team to manage product marketing for SSI.  Gabrielson brings over 10 years of experience as a sales and marketing executive with a background heavy in retail marketing.

Kayt Gabrielson, Manger Product Marketing for SSI.

Gabrielson will be responsible for leading the overall marketing strategies for SSI products, including overseeing product design, development, testing and enhancements. She will also be managing SSI advertising and oversee efforts at trade shows.

Kayt is a great fit for SSI because of her ample marketing experience and specific knowledge of retail marketing.  SSI is a world leader in lottery instant ticket dispensing and lottery point of sale materials and Kayt will help us continue to expand and enhance our product offerings around the world” noted Teresa Immel, Director of Sales and Marketing for SSI

Schafer Systems Inc.

Prior to SSI, Gabrielson worked for iWireless where she was quickly promoted three times in five years and built the largest market for the company. She received company recognition for store sales and profit increases in prior retail management positions as well.

Gabrielson will begin working in SSI’s Adair, Iowa facility on Jan. 22, 2015.

Gabrielson has an MBA from the University of Phoenix and a BS from Iowa State University.

About Schafer Systems Inc.

Schafer Systems Inc. was founded in 1986 by Iowa entrepreneurs Chris and Betty Schafer.  A wild idea conjured up in a garage quickly became a growing commodity within the lottery industry.

SSI grew to become a world leader in the manufacturing of instant lottery dispensers and related products.

SSI branched out into other plastic manufacturing over the years, becoming one of four sister companies under the parent company of Owner Revolution Inc.  SSI is now an employee-owned company.

SOURCE: Schafer Systems Inc. (SSI).


La Fleurs' Powerball Report


Pick-6, Jersey’s Original Jackpot Game, Now Offers Players a Little Something XTRA


TRENTON, New Jersey (January 13, 2015) – New Jersey Lottery players will have the opportunity to increase their non-jackpot prizes by up to five times on the long-time favorite game, Pick-6, with the addition of XTRA for $1 more. Players may purchase their Pick-6 tickets with XTRA beginning on Jan. 13 for the Jan. 15 drawing. Pick-6 XTRA increases the game’s base prize amounts by a randomly selected multiplier number during the Pick-6 XTRA draw. The purchase of XTRA will also enable the player to win $2.00 for matching only two numbers. The cost of adding XTRA to Pick-6 is $1.00 making the total purchase $2.00 per play.

Carole Hedinger, Executive Director, said, “Pick-6 XTRA is an exciting new enhancement for the 34-year old game that increases our players’ odds of winning. It’s another example of the customer-centric innovations we are bringing to our draw based and instant games this year.”

The XTRA multiplier numbers range from 2 up to and including 5. The draw selected multiplier number determines the number with which the prize amount will be multiplied when the XTRA option is purchased. If Pick-6 XTRA is chosen any non-jackpot or non-match 2 prize will be multiplied by the multiplier number selected. The chart below illustrates the estimated prize payouts for purchasing a Pick-6 ticket with XTRA. Pick-6 XTRA also provides players with an additional prize tier for matching two out of six winning numbers, improving the overall game odds to 1:7 from 1:54.

Average prizes are pari-mutuel and are based on sales and number of winners with the exception of the $3 Pick-6 prize and the $2 XTRA prize, which are fixed prizes.

Pick-6 is drawn every Monday and Thursday at approximately 7:58 p.m. in the New Jersey Lottery Lawrenceville drawing studio. For complete game rules and recent winning numbers visit the website.



About The Lottery

Since its inception in 1970, the New Jersey Lottery ( has contributed more than $23 billion to the State in support of education and institutions. In Fiscal Year 2014, the Lottery’s contribution was more than $965 million. Among its beneficiaries are: veterans homes, colleges and universities, school nutrition programs, homes for the developmentally disabled, psychiatric hospitals, higher education scholarship programs and the Marie Katzenbach School for the Deaf.

SOURCE: New Jersey Lottery.



Michigan Lottery Achieves Record Instant Sales in FY 2014!

WINNIPEG, Manitoba, (January 13, 2015) -- Pollard Banknote Limited (TSX: PBL) is pleased to congratulate the Michigan Lottery on its third consecutive year of record-breaking instant ticket sales. For FY 2014, the Lottery’s instant ticket sales reached $914,000,000—an increase of almost 11% over the previous year, far exceeding the average U.S. lottery instant sales growth by almost threefold over the same time period.

The Lottery’s success can be attributed to a number of factors, including leveraging Pollard Banknote’s sales-driving portfolio of instant ticket product innovations and growing its range of technology-enabled products that extend the life of traditional instant tickets. In February 2014, the Lottery introduced its $30 instant ticket price point with the launch of $2,000,000 CA$H—a ticket that featured the sparkle and shine of Pollard Banknote’s patented Scratch FX®. Offering premium instant games at a higher price point proved to be a valuable strategy for the Michigan Lottery, as $30 instant ticket sales accounted for more than 9% of total instant sales in FY 2014. Furthermore, Diamond 7’s, another Scratch FX® product, and $500,000 Cashword—a Pollard Banknote Play Around™ Fold-Over game—were the two highest-selling $10 games in FY 2014, and helped to increase sales of the $10 price point by 33% over the previous year.

“As a valued client for almost three decades now, the Michigan Lottery has consistently demonstrated its dedication to offering players the most cutting-edge instant tickets in the industry—a commitment that has resulted in incredible incremental sales growth that ultimately benefits education in the State of Michigan” says Jennifer Westbury, Executive Vice President, Sales & Customer Development, Pollard Banknote.


Innovative products, like Scratch FX® and Play Around™ Fold-Over games, provide maximum impact at retail, while the addition of interactive elements, like Pollard Banknote’s WebPlay® products that have proven very successful in Michigan, keep traditional instant games fresh and appealing to a younger demographic. Even as the Lottery expands into digital sales channels with the launch of its iLottery platform, provided by NeoPollard Interactive; a Pollard Banknote and NeoGames company, sales of instant products at retail have continued to grow, supporting the fact that digital sales channels support traditional sales channels.”

Pollard Banknote and its predecessor companies have been the primary instant ticket supplier to the Michigan Lottery since 1986. The Lottery’s mission is to maximize net revenues to supplement state education programs with the highest integrity. The Michigan Lottery reported annual sales close to $2.6 billion in fiscal 2014, and generated over $736 million in net revenue for the state’s School Aid Fund, which supports public education programs throughout the state. Since its inception in 1972, the Michigan Lottery’s total contributions to schooling have grown to exceed $18 billion.

About Pollard Banknote

Pollard Banknote is a leading lottery partner to more than 50 lotteries worldwide, providing high quality instant ticket products, licensed games and strategic marketing and management services for both traditional instant games and the emerging iLottery space of web, mobile and social channels. The company is a proven innovator and has decades of experience helping lotteries to maximize player engagement, sales, and proceeds for good causes.  Pollard Banknote also plays a major role in the charitable pull-tab and bingo markets in North America. Established in 1907, Pollard Banknote is owned approximately 73.5% by the Pollard family and 26.5% by public shareholders and is publicly traded on the TSX (PBL).

For more information, please visit our website at

For More Information Contact:


Doug Pollard

Co-Chief Executive Officer

Telephone: (204) 474-2323


John Pollard

Co-Chief Executive Officer

Telephone: (204) 474-2323


Rob Rose

Chief Financial Officer

Telephone: (204) 474-2323



SOURCE: Pollard Banknote.



Florida Lottery Celebrates 27 Years of Winning Moments

More than $27 billion contributed to education


TALLAHASSEE, Florida (January 9, 2015) -- On January 12, 2015, the Florida Lottery will mark its 27th year in operation with another record year of sales and contributions to education.  In fiscal year 2014, the Lottery broke all previous records, enjoying its highest sales year to date and resulting in the largest transfer of revenue to the state’s education system in a single year.  Over the past 27 years, the Florida Lottery has firmly established itself as a dependable funding source for public education, contributing more than $1 billion annually for each of the past 12 consecutive fiscal years.

In 2014, Lottery sales increased to more than $5.3 billion, marking the fourth consecutive year of record sales and securing the Lottery’s position as the number two lottery in the nation in terms of sales. We also set the U.S. single week Scratch-Off sales record, reaching $86 million and surpassing the previous record held by New York.  Reaching these milestones resulted in a record transfer to Florida’s Educational Enhancement Trust Fund of $1.47 billion – more than $100 million every month. Lottery education funds are appropriated by the Florida Legislature and administered by the Florida Department of Education.


Twenty-seven years ago, we set out to bring the fun and excitement of winning to Florida and we are proud of our successes through the years because they have resulted in more Florida students having the opportunity for a great education,” said Secretary Cynthia O’Connell.  “We are grateful to be able to celebrate our 27th year with record sales and transfers to education, and we thank our players and our retailers for making this anniversary our best one yet,” said Florida Lottery Secretary Cynthia O’Connell.

Each year, nearly 98 percent of the Lottery’s revenue is returned to Florida citizens, businesses and communities. Last year, the Lottery transferred more than $1 billion to education, awarded $3.35 billion in prize payouts to players and $299 million in retailer commissions. In addition, the Lottery funded more than $303 million in Bright Futures scholarships for more than 150,000 students in the state.

Florida voters, by a two-to-one margin, approved a constitutional amendment authorizing the state to operate a lottery for the purpose of generating significant additional moneys for education. Today, Floridians continue to show their support by purchasing in excess of $5 billion in Lottery products per year.  For more information regarding the Florida Lottery, its games and its contributions to education, visit

About The Florida Lottery

The Florida Lottery is responsible for contributing more than $27 billion to education and sending more than 700,000 students to college through the Bright Futures Scholarship Program. The Florida Lottery reinvests nearly 98 percent of its revenue back into Florida’s economy through prize payouts, commissions to more than 13,000 Florida retailers and transfers to education. Since 1988, Florida Lottery games have paid more than $37 billion in prizes and made more than 1,300 people millionaires. For more information, please visit

SOURCE: The Florida Lottery.



New Lottery Marketing Strategy Results in Significant Sales Bump

Revised Strategy Focuses on Lottery Brand; Spurs 38.7 percent Holiday Instant Sales Surge


SPRINGFIELD, Illinois (January 8, 2015) – Lottery instant sales and proceeds rebounded sharply in recent months, as a result of a return to marketing strategies that focus on the Lottery’s “Anything’s Possible”  brand and the good causes it supports, according to Lottery Director Michael Jones.  The strongest example of that success, which bolsters efforts to expand the Lottery’s player base, can be seen in the sale of holiday instant games, which increased nearly 40 percent last month compared to the previous December.

December 2014 holiday instant game sales totalled more than $34.7 million, a 38.7 percent increase over December 2013 holiday instant sales, which totalled $25.05 million.  Furthermore, overall instant game sales last month increased over the same period last year from $146.96 million to $163.44 million.

The holiday instant sales success can be attributed to the Lottery taking charge of marketing and advertising strategies last September, shortly after it was announced that the Lottery’s private manager would be replaced. The Lottery immediately stepped in and dramatically changed the Lottery’s creative messaging and media placement, directing the Lottery’s creative agencies, Downtown Partners and Common ground, to develop--for the first time ever--television creative to support one of the Lottery’s special cause games, Veterans Cash.

Using TV to support a special cause game like Veterans Cash was a major part of an overall brand transformation,” said Jones. “We felt strongly that awareness of the essence of a lottery—small amount to play, long odds, large instant prizes, with the net proceeds going to a cause you select—would fuel interest in all of the Lottery’s games.


Through its first nine weeks, sales of the latest Veterans Cash game, launched in November, totalled $2.05 million, some 42 percent higher than same-period sales for the previous Veterans Cash game.  During the same 9-week period, weekly sales for Lotto and Lucky Day Lotto grew 13 and 32 percent, respectively, demonstrating the impact the changes had on other key games in the lottery’s portfolio.

As part of the recent rebranding effort, the Lottery mandated the use of 2012’s wonderful holiday TV ad, an ad that includes footage from the town square in downstate Redbud, home to the largest prize ever awarded in Lottery history, $218 million from March of 2012.

Of all the ads that the lottery did during its initial brand transformation, the ‘Red Bud’ Holiday ad generated the most word of mouth support,” said Jones.  “It generated awareness of a lottery supported by everyone, awarding large prizes through pure luck, and a realization that if you played and lost, your losses went to programs you chose to support.

The change in strategy that began in September is paying dividends for the Lottery and the causes it supports,” said Jones. “By emphasizing the Lottery brand and charting a new course in creative execution, we have realized dramatically improved sales and an improved overall lottery image.

The growth in instant game sales derived largely from new brand advertising and marketing strategies reached a milestone in late December, nearly six months into Fiscal Year 2015. For most of the first six months of FY15, the Lottery’s year-over-year instant sales were down significantly compared to FY14.  As of January 5, however, FY15 instant sales were at $891.1 million for the year-- 1.6 percent above the previous year.  “This represents a noteworthy turnaround that we hope to continue through the end of the fiscal year,” said Jones.

About Illinois Lottery

Illinois Lottery Founded in 1974, the Illinois Lottery has contributed over $18 billion to the state Common School Fund to assist K-12 public schools, as well as hundreds of millions of dollars to the Capital Projects Fund, which goes toward job creation, roads and bridges, and other capital projects. Players must be at least 18 years old.

CONTACT:  Mike Lang, Phone: (217) 524-5158.

SOURCE: Illinois Lottery.



The Exclusive Right of the Greek Gambling Body to Operate 35 000 Video Lottery Terminals and 13 Games of Chance Does Not Constitute State Aid

LUXEMBOURG (January 8, 2015) -- In Greece, the organisation and operation of games of chance and betting forms are entrusted to the public limited company OPAP (Organismos prognostikon agonon podosfairou — football results forecasting body).

In 2011, the Greek authorities notified the Commission about two measures in favour of OPAP:

  1. the grant, for a period of 10 years ending in 2022, of an exclusive licence to operate 35 000 Video Lottery Terminals (‘VLTs’) in exchange for a fee of €560 million (‘the VLT Agreement’);
  2. the 10-year prolongation (from 2020 to 2030) of the exclusive rights for the operation of 13 games of chance by any means, pursuant to an ‘addendum’ to an agreement concluded in 2000 by the Greek State and OPAP, in return for a lump sum payment of €375 million and a levy of 5% of the gross gaming revenues generated.


In April 2012, several casino operators in Greece filed a complaint with the Commission, on the ground that the VLT Agreement entailed the grant to OPAP of State aid incompatible with the internal market. They claimed that the Greek State would have been able to receive an amount higher than €560 million if it had granted more than one licence to operate the VLTs and organised a public international call for tenders for their allocation. By decision of 3 October 20123 , the Commission held that there was no advantage as the Greek State had left OPAP with only the minimum return necessary for an average company to cover its operational and capital costs. To arrive at that conclusion, the Commission determined the net present value of the VLT Agreement and of the Addendum (taking into account the reasonable market return that could be left to OPAP) and then compared that value with the consideration paid by OPAP.

In its decision, the Commission evaluated the VLT Agreement and the Addendum separately and also conducted a joint assessment, since those agreements had been notified jointly by the Greek authorities and concerned the granting of exclusive rights to the same company at the same time for very comparable activities, and taking account of the announced privatisation of OPAP in the short-term. In order to assess compliance of the VLT Agreement with competition law, the Commission relied on a study provided by the Greek authorities, which was based on sales projections by an independent company specialised in the gambling sector. The Commission found that OPAP had overpaid for the Addendum.


During exchanges between the Commission and the Greek authorities in the administrative

 procedure, the Greek authorities committed to pay a supplement to the originally envisaged consideration for the VLT Agreement.

Consequently, the Commission took the view that, after amendment of the original notification, OPAP would pay the Greek State an amount higher than the joint value of the exclusive rights granted by the VLT Agreement and by the Addendum. It therefore concluded that the agreements did not confer an advantage on OPAP.

The casino operators brought an action before the General Court against the Commission’s

decision. They claim, first, that the Commission misused its power by failing to initiate the formal investigation procedure, secondly, that it failed to fulfil its obligation to state reasons and infringed the right to good administration, thirdly, that it infringed the right to effective judicial protection and, fourthly, that it did not correctly assess the question of the existence of an advantage for OPAP.

In today’s judgment, the General Court recalls, first of all, that the Commission has the power to adopt, following the preliminary investigation stage, a decision by which it finds that there is no State aid but takes note of the commitments of the Member State. It may also engage in dialogue with the State and align its position with the results achieved without that alignment establishing the existence of serious difficulties. The Court finds that, in its assessment of the notified measures, the Commission did not face serious difficulties and was not therefore required to initiate the formal investigation procedure.

The Court concluded moreover that the omission of economic data in the non-confidential version of the contested decision did not prevent the casino operators from understanding the reasoning followed by the Commission, nor from challenging the decision in court, nor prevent the Court from exercising its judicial review in the present action. The applicants’ rights to effective judicial protection and the Commission’s obligation to state reasons have therefore been respected.

Finally, the Court considers that the casino operators have not demonstrated that the Commission committed an error of law by jointly assessing the VLT Agreement and the Addendum, those two agreements having been concluded at the same time with OPAP in view of its privatisation.

Consequently, the Court dismisses the action in its entirety and confirms the Commission’s decision.

NOTE: An appeal, limited to points of law only, may be brought before the Court of Justice against the

decision of the General Court within two months of notification of the decision.

NOTE: An action for annulment seeks the annulment of acts of the institutions of the European Union that are contrary to EU law. The Member States, the European institutions and individuals may, under certain conditions, bring an action for annulment before the Court of Justice or the General Court. If the action is well founded, the act is annulled. The institution concerned must fill any legal vacuum created by the annulment of the act.

CLICK HERE for link to press release with accompanying footnotes.

SOURCE: General Court of the European Union - Press Release No 1/2015


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SYNOT Group Enters Greek Gambling Market

CZECH REPUBLIC (January 2, 2015) -- SYNOT Group celebrates another expansion. After a successful participation in the tender of video lottery terminals for the Greek company OPAP, SYNOT Group enters the Greek market. The cooperation contract is going to be signed during the following days.

“SYNOT Group has more than 20 years’ experience in the lottery industry and we successfully operate all around the world. I believe that this fact has caused that we were chosen as one of four suppliers of the lottery devices for the Greek state lottery called OPAP, which has a monopoly in the country.

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Just like in other places where we currently operate, we are also planning another investment in Greek – especially IT technology, telecommunication services and so on,” stated Ivo Valenta, chairman of the board of directors WCV WORLD CAPITAL VENTURES CYPRUS LIMITED.

In Greece there was a complete prohibition of the lottery market, which lawmakers approved nine years ago. During this period there had been approximately 150 000 illegal gambling devices in Greece and hundreds of illegal venues. Afterwards Greek policy decided that the segment should become legalized, but with strict rules.

The video lottery terminals can be very helpful in this case, because these terminals are transparent and they allow control over the financial flows and also registration system of players that may prevent risk groups from playing.

SYNOT expects opening of lottery market video lottery terminals (VLTs) in other countries – such as Poland, where the overrated regulation also brings large number of illegal devices and reduction of financial resources at the state budget. SYNOT Group became successful in the expansions, SYNOT recently launched its business in Spain, through the company SYNOT GAMING SPAIN and cooperation with other countries is about to start.

Currently we focus on Balkans and African countries, where we had launched cooperation in Cameroon and we are about to expand to Tanzania and we are also considering Asian markets. Europe remains very interesting for us and as we want to enter to online market. We are focused not only on the lotteries, but also on the travel business, telecommunication companies or start-up projects in the IT technology, progress in software and games such as Spain, Ukraine or India,” stated Valenta.

SYNOT Group as an international company employs around 3000 employees and has turnover around 12 billion per year.




Twitter to Conduct a Case Study on the Success of the "10'000 à l’heure" Treasure Hunt Launched by the Loterie Romande

Loterie Romande

LAUSANNE, Switzerland (January 13, 2015) -- The Loterie Romande is to be the subject of a case study by Twitter. Following the treasure hunt launched on the social networking site last June with the "10'000 à l’heure" ticket issued by the Loterie Romande, Twitter has decided to promote the positive outcomes of the initiative.

The results of the treasure hunt, launched by the Loterie Romande last June, attracted the interest of Twitter, which decided today to conduct a case study to highlight the project's success. Having analysed the results, Twitter noted that the figures were indeed striking.

The promoted trend #10000alheure, for example, received a record number of views exceeding one million on its first day (with 850,000 on the second day) while Twitter had forecast in the region of 300,000 going by Swiss market estimates.


In excess of 2000 mentions of the hashtag #10000alheure were noted and the click-through rate was 3.7%, which is again well above the national average.

Jean-Luc Moner-Banet, CEO of the Loterie Romande, is extremely pleased with the outcome of the initiative: "The campaign exceeded our expectations, both in terms of visibility and engagement. It has enabled us to present the Loterie Romande in a positive and innovative light while also positioning ourselves in a hitherto unexploited segment, combining the virtual and commercial aspects in one package. The first seeds of our future communication strategy focusing on branded content have now been sown. "

To promote its "10'000.- à l’heure" ticket, the Loterie Romande organised for the first time ever, a new type of treasure hunt – independently of the ticket itself – on the social network Twitter from 5 to 12 June 2014, merging the virtual world with the real one.

During the six days of the hunt, the explorers had to tweet the hashtag #10000alheure to get the clues so they could find where the prizes were located.

The more tweets were sent, the more the clues revealed, enabling the participants to discover the mystery location. To promote the initiative and raise its profile among Twitter users, the Loterie Romande created the account @10000alh and used the promoted trend #10000alheure for two days.

Click here to see the Twitter case study.

CONTACT: Jean-Luc Moner-Banet, CEO, 021 348 13 13.

SOURCE: Loterie Romande.


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Missouri Lottery Proceeds Top $5 Billion to State and Education after 29 Years


JEFFERSON, Missouri (January 9, 2015) -- Twenty-nine years after the games started, the Missouri Lottery has surpassed more than $5 billion in proceeds to the state and public education. With the January transfer of $25.4 million, the Lottery exceeded the $5 billion mark.

We are proud to have reached this milestone and provided the state and especially public education with these invaluable funds,” said May Scheve Reardon, executive director of the Missouri Lottery. “But we couldn’t have accomplished this without our loyal lottery players, the retailers who sell our products statewide and our employees. We can’t thank them enough.

Reardon noted that when the Lottery began, it offered only one Scratchers game at a time and only one Draw Game, Missouri Lotto. Now, the Lottery offers more than 30 Scratchers at any one time and sells eight Draw Games, including four daily games.

Total sales since the games started have exceeded $17.3 billion,” said Reardon. “Retailers have earned more than $1 billion for selling Lottery products, more than $10.5 billion in prizes have been awarded to players, and the state and public education have gained $5 billion for important programs, capital improvement projects and services.


Not to mention, more than 415 players have won life-changing prizes worth $1 million up to $293.7 million,” Reardon added. “That adds up to more than $3.1 billion in jackpot prizes, on which these players also paid taxes, which was even more revenue for the state.”

One hundred percent of Lottery proceeds go to public education. In FY15, the proceeds are allocated for programs such as:  the Foundation Program, the A+ Scholarships program, Special Education Excess Costs, the Classroom Trust Fund, Access Missouri Financial Assistance Fund and operating costs at state universities. For a complete list of programs funded in FY15, including information about Lottery dollars allocated in your county, visit the Where the Money Goes section at

Lottery proceeds have provided more than $1.9 billion to the Foundation Program, more than $241.4 million for A+ Scholarships and more than $163 million to community colleges, just to name a few beneficiaries,” said Reardon.

Each year, the proceeds are allocated by the governor and the state’s legislature during the annual appropriation process. These funds represent approximately 4 percent of the annual funding required for Missouri’s public education system.

For each dollar spent on the Lottery, more than 95 cents goes back to the citizens of the state in one form or another. Approximately 65 cents is returned to players as prizes, 24 cents goes to the state’s public education programs, 6.1 cents pays for retailers’ commissions, incentives and bonuses, and 4.9 cents is used for administrative costs.

“The Missouri Lottery is entirely self-funding, meaning it doesn’t cost the state or taxpayers anything to operate,” Reardon noted.  “In fact, our operating costs have gone from a high of 14 percent down to 4.9 percent, which is one of the lowest in the nation.”

SOURCE: Missouri Lottery.


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Delawareans to Get a Chance to "Win For Life"

Lucky For Life™ Launches January 27

DELAWARE CASH 5 to be Retired with a Special Second Chance Drawing


DOVER, Delaware (January 5, 2015) -- LUCKY FOR LIFE™, the new $2 multi-state draw game and Delaware’s first “win for life” game, is launching January 27. This exciting game offers players a chance to win $1,000 a day for life or $25,000 a year for life, in addition to other cash prizes. Delaware is one of 14 states launching the game at the end of January. Tickets go on sale Tuesday, January 27, and the first drawing will be held on Thursday, January 29.

Our players have been asking for a “win for life” game and we are pleased to deliver LUCKY FOR LIFE™ to start the New Year,” said Delaware Lottery Director Vernon Kirk. “We continually enhance and refine our game portfolio to offer our players a variety of ways to play and win.”

The drawings will take place Mondays and Thursdays at 10:38 p.m., allowing players to play up to 9:30 p.m. This new game makes the Delaware Lottery’s seven-day drawing schedule complete.


For $2 per play, Lottery players can win a top prize of $1,000 a day for LIFE by matching five white balls (1-48) and one yellow “Lucky” ball (1-18). If a player matches five white balls without the “Lucky” ball, they can win $25,000 a year for LIFE. Other cash prizes range from $4 to $5,000. LUCKY FOR LIFE™ tickets cannot be cancelled.

With overall odds of winning a prize at 1 in 7.8, we anticipate a strong interest from players,” said Kirk. “And a demand for the new game will benefit our Retailers through increased foot traffic into their stores.”

With the launch of LUCKY FOR LIFE™, DELAWARE CASH 5 will be retired on January 24. To reward loyal Cash 5 players, the Delaware Lottery is running a special $25,000 Second Chance Drawing. Fifty players will win $500. Players are invited to mail their non-winning DELAWARE CASH 5 tickets for the FINAL January 24 drawing by February 4, 2015, to the Delaware Lottery Office. Only tickets dated for the January 24 drawing will be eligible. For more information, visit

About the Delaware Lottery

Since the start of operations in 1975, the Delaware Lottery has contributed more than $4.1 billion to the state’s General Fund to help finance needed state services that benefit everyone in Delaware. The Lottery offers a variety of games: POWERBALL®, MEGA MILLIONS®, HOT LOTTO®, MULTI-WIN LOTTO, DELAWARE CASH 5®, PLAY 3, PLAY 4, Keno, iGaming and assorted Instant Games, Video Lottery, Sports Lottery and Table Games. Delaware Lottery game and promotional details are available at, at licensed locations, and from the Lottery's office in Dover.

Winner Privacy is our Policy.

The Delaware Lottery only publishes winner names with their consent.

SOURCE: Delaware Lottery.




New Mexico Lottery Launch ‘Points and Rewards’ Promotion and Four Scratchers™


ALBUQUERQUE, New Mexico (January 13, 2015) -- For Scratcher™ players, the best New Year’s resolution will be to remember that non-winning tickets from $1, $2 and $3 games can still win great prizes.

In a year-long promotion called “Points and Rewards,” the New Mexico Lottery will hold monthly drawings for one winner of $5,000 cash and 300 winners of points, which can be redeemed for electronics, small appliances and fashion accessories.

“Players have asked for more opportunities to win,” said David Barden, New Mexico Lottery CEO.  “A rewards program will give players more excitement and entertainment value when non-winning tickets still have a second-chance to land cash and merchandise prizes.”

At, players can enter non-winning tickets from active $1, $2 and $3 Scratchers.  They can enter multiple times with different tickets. 


The first drawing is scheduled for Feb. 3.  The deadline to enter is Jan. 31.

A mobile app that will scan ticket entries launches in the next few weeks.

More information about Points and Rewards is available in stores and at

New Scratchers in Stores Now

Four Scratcher games are new in stores now.  The $5 “Crossword X5” game features two puzzles and a top prize of $50,000.   The “HIT $500,” “HIT $100,” and “HIT 50” games offer a combined total of 4,000 prizes ranging between $50 and $500, all of which can be paid in stores.

“Many players like games with prizes that can be paid at the grocery store or the gas station,” said Karla Wilkinson, New Mexico Lottery product director.  “The games have been selling so well that we’re expanding the concept into a family of games starting with the HIT trio.”  

Wilkinson said these types of games have helped increase Scratcher sales in the first half of Fiscal Year 2015.  Scratcher sales since July total $41.7 million, up $4.8 million or 13 percent.

Legislative Lottery Scholarships

Since its inception in 1996, the lottery has raised $629.4 million for education in New Mexico.  More than 97,000 students have attended college on Legislative Lottery Scholarships.  More information about Legislative Lottery Scholarships is available at 

Follow the New Mexico Lottery on Facebook ( and YouTube (

SOURCE: New Mexico Lottery.


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