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The WEEK in REVIEW
A Weekly Snapshot of the Top Lottery and Gaming News Stories





Vol. 75 No.12 - Monday June 20, 2016


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The Maryland Lottery and Gaming are Looking for the Owners of two Soon-To-Expire $1 Million Winning Tickets

BALTIMORE, Maryland (June 17, 2016) -- The Maryland Lottery and Gaming are looking for the owners of two soon-to-expire $1 million winning tickets:

  • A $1 million Mega Millions ticket was sold in Dundalk for the January 8 drawing. The ticket is due to expire on July 8.
  • A $1 million Powerball ticket was sold in Bladensburg for the January 13 drawing. The ticket is due to expire on July 13.

 

CLICK HERE for more information about the tickets (winning numbers, retail locations, etc).

Questions?

CONTACT: Carole Bober Gentry (formerly Everett) at carole.everett@maryland.gov / 410-365-6384 or Erica Palmisano, Assistant Director of Communications, 410-230-8803.

SOURCE: Maryland Lottery and Gaming.

 

Kentucky Lottery President and CEO Arch Gleason Announces His Retirement

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LOUISVILLE, Kentucky (June 13, 2016) -- “After significant thought and reflection, I have decided it is time for me to retire,” said Kentucky Lottery President and CEO Arch Gleason in a letter to the Lottery’s board of directors. “I have spent nearly 23 years as President and CEO of the Kentucky Lottery and take great pride in what we have accomplished.”

During Gleason's tenure as Kentucky Lottery President & CEO, he served as president of the Multi-State Lottery Association (MUSL) and Chair of the Powerball Game Group, president of the North American State & Provincial Lottery Association (NASPL) and served five years as president of the World Lottery Association (WLA), the first American to do so.

Arch Gleason

Prior to joining the KY Lottery Corporation in September 1993, Gleason served two separate terms as director of the West Virginia Lottery. He is also a former secretary of the West Virginia Department of Transportation.

Through Arch’s leadership, the Kentucky Lottery has grown to realize nearly $1 billion a year in sales,” said June Hudson, chairman of the Lottery board of directors.

Students all across Kentucky have benefitted from his leadership, as more than $2.5 billion has gone to college scholarship and grant programs under his tenure.”

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While we are sad to see him go, we wish him the best of luck in this new chapter in his life,” she said.  “And as a board, we have full confidence in the Lottery staff to keep this successful operation running. Students all across the Commonwealth are counting on us.”

Gleason’s successor will be appointed by Governor Matt Bevin.  His retirement will be in effect July 29.

Gleason expressed his gratitude to Governor Bevin and past governors, legislators, lottery board members, the lottery management team and staff, and our lottery retailers.

"Without their efforts and support we could not have accomplished so much success for the benefit of all Kentuckians. It is most comforting to know I am leaving the Lottery's future in such good and capable hands."

We have generated billions of dollars for Kentucky education, with a record $236.1 million contribution to Kentucky in 2015,” Gleason said. 

Over the years we have built one of the most successful lotteries in the country, a powerful economic engine for Kentucky which can be relied upon for years to come.”

CONTACT: Sara Westerman, Communications Specialist, T: +1 502 560-1677.

SOURCE: Kentucky Lottery.

 

 

INTRALOT Receives Platinum Award by EBEN for Its Responsible Gaming Initiative

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ATHENS, Greece (June 16, 2016) -- INTRALOT Group received the “PLATINUM AWARD” for innovation & excellence in ethics by the European Business Ethics Network (EBEN) for its Responsible Gaming Designer Tool (iRGD). The Platinum distinction rewards innovative practices towards social responsibility and was presented to INTRALOT during an official ceremony in the presence of dignitaries, academics and representatives of the business community.

INTRALOT Group CEO Mr. Antonios Kerastaris offered the opening remarks emphasizing the company’s commitment towards business ethics.

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INTRALOT Responsible Gaming Designer Tool (iRGD) is a world leading Responsible Gaming initiative that evaluates characteristics per game and provides independent, unbiased, fact-based reports and recommendations for improvement. iRGD is the result of extensive, well-documented research carried out by the Athens Information Technology Center (AIT) research teams.

“Responsible Gaming plays a key role in our operational and product development strategy based on which INTRALOT has been certified with the WLA Responsible Gaming Framework Certificate.

We are very honored with the distinction by EBEN for iRGD that highlights INTRALOT’s firm commitment to integrity, responsibility, and application of ethical business practices in all its activities”, stated INTRALOT Group Director for Corporate Affairs Mr. C. Sfatos, adding, “Our cooperation with EBEN for the past eight years has been an important element of our commitment as a responsible global citizen.”

Mr. Antonis Gortzis, EBEN President, stated: “I would like to congratulate INTRALOT for its initiatives that secure responsible growth while enhancing business ethics and thank the company’s management for its active support and long standing cooperation with EBEN.

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INTRALOT is a special member of the EBEN community and a strong promoter of our mission, to enhance ethical leadership and corporate responsibility.”

During the Ceremony, EBEN launched the Ambassadors EBEN Club and granted honorable distinctions to its founding members, with Chryssa Amanatidou, Head of Public Relations & CSR of INTRALOT, among them. 

EBEN Ambassadors will be responsible to promote the business ethics principles and the initiatives that enhance responsible and sustainable growth in Greece and Europe.

About INTRALOT (www.intralot.com)

INTRALOT, a public listed company established in 1992, is a leading gaming solutions supplier and operator active in 57 regulated jurisdictions around the globe.

With €1.91 billion turnover and a global workforce of approximately 5,100 employees in 2015, INTRALOT is an innovation – driven corporation focusing its product development on the customer experience.

The company is uniquely positioned to offer to lottery and gaming organizations across geographies market-tested solutions and retail operational expertise.

Through the use of a dynamic and omni-channel approach, INTRALOT offers an integrated portfolio of best-in-class gaming systems and product solutions & services addressing all gaming verticals (Lottery, Betting, Interactive, VLT).

Players can enjoy a seamless and personalized experience through exciting games and premium content across multiple delivery channels, both retail and interactive INTRALOT has been awarded with the prestigious WLA Responsible Gaming Framework Certification by the World Lottery Association (WLA) for its global lottery operations.

For more information CONTACT: Ms. Dimitra Tzimou, Corporate Relations Manager, Phone: +30-210 6156000, Fax: +30-210 6106800, email: tzimou@intralot.com.

SOURCE: INTRALOT.

 

 

Scientific Games Wins North Carolina's Instant Game Business

Company to Leverage Advanced Technologies to Maximize Lottery Returns to Education

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LAS VEGAS and ATLANTA (June 14, 2016) -- Scientific Games Corporation (NASDAQ: SGMS) ("Scientific Games" or the "Company") today announced that the Company will bring its world-leading Cooperative Services Program SM ("CSP SM") for instant game management to the North Carolina Education Lottery (the "Lottery"). Scientific Games was awarded a new eight-year contract for CSP services, which may be extended by the Lottery for two additional years.

Alice Garland, Executive Director, North Carolina Education Lottery, said, "Scientific Games is a proven instant game partner to the North Carolina Education Lottery. The growth potential and efficiencies created by our new CSP partnership will enable us to optimize the player and retailer experience and ultimately, the winners will be our state's educational programs." Currently, instant games represent two-thirds of the North Carolina Education Lottery's revenue.

The North Carolina Education Lottery CSP agreement includes instant game design, security and manufacturing, marketing services, inside sales, warehousing and distribution. CSP is driven by patented Scientific Games technologies including MAP™ for marketing analysis and planning, and the SciTrak Ultra™ supply chain solution featuring the OrderCast™ predictive ordering system and OrderSorter™, an automated instant game sorting system. The proprietary technologies integrate with retail sales functionality to help the Lottery manage instant products.

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Scientific Games

The company's CSP solution has been refined over three decades and is currently in place in 20 lottery jurisdictions worldwide. In fiscal 2015, U.S. lotteries utilizing CSP delivered 50 percent higher average sales for instant games per lottery retailer, and more than $1 billion in combined growth in the instant product category for the 11 domestic lotteries participating in the program.

John Schulz, Senior Vice President, Global Instant Products for Scientific Games, said, "We are continually advancing the secure technologies in our CSP solution and will apply these technologies, along with our global insights on instant category management, to help the North Carolina Education Lottery continue their track record of growth in year-over-year instant game sales and profit each year since the Lottery began."

Scientific Games creates and manufactures instant games for 23 of the world's Top 25 lotteries for instant game per capita sales (La Fleur's 2016 Almanac). Six of the Top 10 utilize CSP services for instant product management.

The Company created the first secure instant lottery game in 1974 and today provides lottery games, services, systems and retail technology to more than 150 lotteries globally.

© 2016 Scientific Games Corporation. All Rights Reserved.

About Scientific Games

Scientific Games Corporation (NASDAQ: SGMS) is a leading developer of technology-based products and services and associated content for worldwide gaming, lottery, and interactive markets. The Company's portfolio includes gaming machines, game content and systems; table games products and utilities; instant and draw-based lottery games; server-based lottery and gaming systems; sports betting technology; loyalty and rewards programs; and interactive content and services.

For more information, please visit http://www.scientificgames.com.

Company CONTACTS:

 

Investor Relations:

Bill Pfund

(702) 532 7663

Media Relations:

Mollie Cole

(773) 961-1194

Lottery Communications:

Therese Minella

(770) 825-4219

 

SOURCE: Scientific Games Corporation.

 

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Schafer Systems Inc. Wins Nova Award

ADAIR, Iowa (June 15, 2016) - The Iowa Chapter of the American Marketing Association (AMA) recently recognized some of Iowa's best marketers at Spectrum: the 2016 NOVA Awards.

Tamara Kenworthy and Kayt Gabrielson
Tamara Kenworthy from On Point Strategies and Kayt Gabrielson from Schafer Systems Inc. accept the NOVA award in the category of Marketing Research

Schafer Systems Inc. was awarded with a first place finish in the category of Market Research; which was a joint effort research project between On Point Strategies out of Des Moines, Iowa and Schafer Systems Inc.

The study covered brand development and product innovation which resulted in further insight and decisions for impactful campaigns.

Since 2006, the annual AMA Iowa NOVA Awards have recognized the best in marketing excellence Iowa has to offer.

This year’s theme was Spectrum, showing the whole gamut of activities in marketing.

More than a dozen Greater Des Moines marketing teams were recognized for their 2015 successes in multiple categories at this year's awards including new and on site interactive categories such as selfies and best dressed.

To view the full list of award recipients CLICK HERE.

About Schafer Systems Inc.

Schafer Systems Inc. is a subsidiary of Owner Revolution Inc. located in Adair, Iowa. Schafer Systems Inc. is an innovative leading manufacturer of plastic products for the lottery industry. Servicing clients domestically and internationally, Schafer Systems Inc. has a solid reputation for quality and customer service; producing and manufacturing products for over 25 years.

If you would like more information on this topic, CONTACT: Kayt Gabrielson at 641-742-5140 or email at kayt.gabrielson@ownrev.com.

SOURCE: Schafer Systems Inc.

 

 

Texas Lottery’s Executive Director Named MUSL President

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AUSTIN, Texas (June 15, 2016) – The Multi-State Lottery Association (MUSL) has elected Gary Grief as president of the organization. Grief is the executive director of the Texas Lottery.

"I want to congratulate Gary Grief on being elected president of MUSL," said J. Winston Krause, chairman of the Texas Lottery Commission. "Gary’s rich industry knowledge and successful track record in leading the Texas Lottery will serve him well in this important industry leadership role.”

Formed in 1987, the Multi-State Lottery Association is a non-profit, government-benefit association owned and operated by its member lotteries. Each MUSL member lottery offers one or more of the games administered by MUSL, including Powerball. All profits are retained by the individual lotteries and are used to fund projects approved by the legislatures authorizing each lottery. Since the first Powerball drawing was held in 1992, it has become the number one lottery game in the United States.

Gary Grief
Gary Grief

Grief was appointed executive director of the Texas Lottery Commission in March 2010. Under Grief’s leadership, the Texas Lottery has experienced record sales and revenue, contributing more than $19 billion to the state’s Foundation School Fund, which supports public education in Texas.

Grief has been an integral part of the success of the Texas Lottery Commission since its inception. He was appointed in 1991, by the Texas Comptroller of Public Accounts, to the original eight-member Lottery Task Force assigned to research and launch the Texas Lottery. In 2002, Grief was appointed by the Commission to serve the first of what would be three separate terms as acting executive director. Between and after these appointments, Grief served as deputy executive director until his official appointment as executive director in 2010.

Grief is the immediate past chair of the Powerball game, past Lead Director for the Mega Millions multi-state game consortium and past president of the North American Association of State and Provincial Lotteries (NASPL).

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In 2012, he was honored with the PGRI Major Peter J. O’Connell Lottery Industry Lifetime Achievement Award and in 2014 he was inducted to Public Gaming Research Institute’s Lottery Industry Hall of Fame.

A native Texan, Grief is a graduate of the University of Texas at the Permian Basin where he earned a bachelor’s degree in business administration.

About the Texas Lottery

Beginning with the first ticket sold in 1992, the Texas Lottery has generated $25 billion in revenue for the state and distributed $49 billion in prizes to lottery players. Since 1997, the Texas Lottery has contributed $19 billion to the Foundation School Fund, which supports public education in Texas.

As authorized by the Texas Legislature, certain Texas Lottery revenues benefit state programs including the Fund for Veterans’ Assistance. Since the first veterans’ themed scratch ticket game was launched in 2009, the Texas Lottery has contributed more than $60 million for programs supporting Texas veterans.

The Texas Lottery provides several entertaining games for lottery players including Powerball®, Mega Millions®, Lotto Texas®, All or Nothing™, Texas Two Step®, Pick 3™, Daily 4™, Cash Five®, Texas Triple Chance™ and scratch ticket games.

For more information visit us on Facebook, Twitter, Instagram, YouTube or at www.txlottery.org.

CONTACT: Media Relations, T: 512-344-5131, E: mediarelations@lottery.state.tx.us.

SOURCE: Texas Lottery.

 

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The National Lottery and ITV Announce ‘I Am Team GB’ Partnership for Rio 2016

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UNITED KINGDOM (June 16, 2016) --  The National Lottery and ITV today announced an ambitious joint partnership inviting the nation to get up, be active and become part of Team GB with a campaign culminating in the UK’s biggest ever sports day on Saturday 27 August – and ITV will be switching off its channels for an hour on the day to inspire people to get involved.

The I Am Team GB campaign will celebrate the role the nation plays in Team GB’s success through the support they give elite athletes by playing The National Lottery. Over £80 million has been raised each year by National Lottery players to help fund elite athletes during the four-year build-up to the Rio 2016 Olympic Games. 

The event is taking place in conjunction with the British Olympic Association (BOA), UK Sport and is supported by Join In. It will give people the opportunity to come together with Olympic heroes and famous faces from ITV to take part in the biggest ever UK-wide sports day. 

Thousands of clubs across the UK will open their doors to inspire people to get out and become involved in a wide range of sports, free of charge.

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In the lead up to the huge event, an on-air advertising campaign, created by ITV AdVentures, devised by ITV Creative and produced by ITN Productions, will air exclusively on the ITV network, bringing to life the stories of what National Lottery players have made possible.

ITV will be using the power of its network to join forces with The National Lottery for the event, which will urge people to show their support for Team GB’s Olympians as they return from Rio by getting up and active to take part in grassroots sport across thousands of events and activities.

At 9.30am on 27 August, ITV will switch off its seven channels for an hour to encourage the great British public to get up and out and involved in sport at one of the many events happening across the country. ITV will also promote the event on-air during its UEFA Euro 2016 coverage of the England match on Monday 20 June.

Following the event, The National Lottery will then turn its focus to the public’s support for Paralympic sport as it heroes the role of National Lottery players in supporting Paralympics GB athletes through a campaign to be delivered in partnership with the British Paralympic Association.

Sally Cowdry, Consumer & Retail Director at Camelot, said: “No one contributes more to our elite Olympic and Paralympic athletes than National Lottery players.

Every time our players buy a National Lottery ticket they are helping support the over 1,300 athletes as they prepare for Rio 2016 and beyond.

We are delighted to have created this unique partnership with ITV, to celebrate National Lottery players’ vital contribution to our athletes’ success, so that they can be proud to say ‘I Am Team GB’ too.”

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Simon Daglish, ITV’s Deputy Managing Director, Commercial, said: “When it comes to big, brave ideas that change people's behaviour it can't come much bigger than switching off the ITV network to get the nation out of their homes and doing something active.

Thanks to this unique partnership between ITV and The National Lottery I think 27 August is going to be one of the great fun events of the year."

Bill Sweeney, CEO of British Olympic Association, said: “’I Am Team GB’ will be the country’s biggest ever sports day inviting participants from all the Home Nations to share in the performances of Team GB athletes at Rio 2016 and be inspired to get active. The National Lottery is a key partner and the work they undertake with the British public to fund athletes’ pursuit of Olympic competition and achieve medal success is vital. We firmly believe that this will be a meaningful way to celebrate success and be a unique opportunity to engage in sport and activity in this country across many forms.”

Liz Nicholl, Chief Executive of UK Sport, said: “National Lottery funding has been a real game changer for high performance sport in this country and has already helped athletes fulfil their dreams and win an incredible 633 Olympic and Paralympic medals. We are confident there will be countless more inspirational moments at Rio 2016 to make the nation proud.

“This innovative partnership demonstrates our strong commitment to delivering ever greater social benefit from our sustained investment in Olympic and Paralympic sport and we look forward to people the length and breadth of the United Kingdom coming together to get active and celebrate the success of British athletes in Rio.”

For further information, please CONTACT: Camelot Press Office – 020 7632 5711 or ITV Press Office – 020 7157 3056.

SOURCE: Camelot.

 

 

Iowa Lottery Recognized For Industry Best Practices in Its Gaming-System Testing

Quality-Assurance Verification Comes From NASPL, The Open Group

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CLIVE, Iowa (June 13, 2016) – The Iowa Lottery has received a best-practices designation within the lottery industry for the testing procedures it utilizes in its statewide gaming system.

The lottery received the quality-assurance verification in late May from the North American Association of State and Provincial Lotteries (NASPL) and its third-party assessor, The Open Group, an international consortium that is a leader in I.T. standards and certifications.

NASPL, which represents 52 lotteries in the United States, Canada and Mexico, has developed best practices intended to provide lotteries and vendors with a simple, documented method for building quality into their procedures.

The Iowa Lottery gained its quality assurance verification from NASPL after having the organization review the testing procedures it utilized in updating its statewide gaming system to accommodate the Oct. 4 matrix change in the Powerball® game and Iowa’s introduction of the Lucky for Life™ game on Jan. 24. T

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he lottery’s gaming system is integral to the organization’s operation, as the system is used in the sale of lottery tickets and payment of prizes at retail locations across the state.

The NASPL verification process is helping us increase efficiency and add to our integrity,” Iowa Lottery CEO Terry Rich said. “We’re proud that our procedures have been recognized nationally.

Before making any changes to its gaming system, the lottery documents the tests it plans to conduct to ensure a change successfully can be made, then carries out the testing and documents and reviews the results.

The change is implemented on the system only after the lottery is satisfied with its testing results. The process is designed to ensure that changes can be made as seamlessly as possible.

NASPL Executive Director David Gale complimented the lottery for receiving its verification.

The Iowa Lottery staff members have shown dedication in achieving this milestone,” Gale said.  “I want to congratulate them for their commitment to quality.”

NASPL’s review of the Iowa Lottery’s procedures was a five-month process. The verification designation for the Iowa Lottery is good for three years, at which time the lottery could apply for another review. 

About NSI:  The NASPL Standards Initiative (NSI) is a collaborative effort between Lotteries, Vendors and Retailers to provide an interoperable Lottery based on: Open Technical Standards, Approved Best Practices, and Verification (Lottery) / Certification (Vendors).  NSI development work began in 2002.

More Information CONTACT: Mary Neubauer, T: 515-725-7906, E: mneubauer@ialottery.com.

SOURCE: Iowa Lottery.

 

 

Loto-Québec Report Excellent Results for Fiscal Year 2015 - 2016

Revenues and Net Income on the Rise

MONTRÉAL, Quebec (June 10, 2016) – Finance Minister Carlos Leitão submitted LotoQuébec’s annual report to the National Assembly this morning. The Corporation reports increased income in all its sectors. During a year marked by a sharp increase in lottery revenues, LotoQuébec’s total revenues increased by 6.7% and net income rose by 10%.

Overall results

•           Total revenues reached $3.560 billion  (+6.7%).

•           Net income totalled $1.227 billion (+10%).

•           The profit margin climbed 1.1 percentage points to reach 34.5%.

 

Management favouring greater efficiency

•           The Corporation produced gains in efficiency of $95.5 million, exceeding the target.

•           Expenses totalled $963.7 million, representing an increase of only 0.9% compared to the previous fiscal year, despite inflation and higher salaries.

 

While favourable circumstances certainly helped, the renewal strategy we implemented over the past two years and efficient management across all our sectors were the main drivers of our success,” explained Simon Patenaude, LotoQuébec’s Acting President and CEO.

 

Significant economic and social contributions

•           The dividend turned over to the Government of Québec reached $1.202 billion.

•           Lottery, bingo and Kinzo winners took home $960.8 million.

•           Purchases from companies conducting business in Québec totalled $262.2 million.

•           Investments in the fight against excessive gambling totalled $27.1 million.

 

An exceptional year for lotteries

•           The lottery sector recorded $1.798 billion in sales (+10%).

 

The increase is in large part due to Lotto Max’s excellent performance, with sales that increased by $142.4 million. Lady Luck was on our side with the number of jackpots offered. For example, there were 540 Maxmillions ($1 million prizes) this year compared to 39 during the previous fiscal year. LotoQuébec awarded a record number of 96 prizes worth $1 million or more.

 

Casino popularity on the increase

•           Casino revenues rose by 3.8%, totalling $806.2 million.

 

The increased focus on entertainment, particularly with the organization of largescale themed events, was extremely productive, as patronage increased by 5.9%.

 

Online gambling still very attractive

•           Espacejeux.com, LotoQuébec’s online gaming site, recorded revenues of $66.2 million (+35.2%).

 

All types of products offered (casino games, lotteries, etc.) are gaining ground, and gaming on mobile devices is attracting more players. That said, Espacejeux.com’s market share, as compared to all illegal online gaming sites, still represents only about 25%. It will therefore be important to continue efforts to channel offerings towards an honest and controlled framework, thus ensuring that profits benefit Quebecers. The measures to block illegal sites recently adopted by the National Assembly are designed to that purpose.

 

Gaming establishments that continue to please

•           The gaming establishment sector, which includes video lottery terminals in bars and brasseries, the two gaming halls, and bingo and Kinzo halls, recorded $980.3 million in revenues, an increase of 2.9% compared to 20142015.

 

Thanks to the introduction of new games and network optimization, revenues from video lottery terminals in the bar and brasseries network are up for the first time since the antitobacco law was adopted in 2006. The Salon de jeux de Québec remained as popular as before, and pulltab tickets with progressive jackpots offered in network bingo halls still spur excitement.

 

Numbers at a glance

 

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The annual report is available on Loto-Québec’ website. The English version will be available at a later date.

 Source and information: Patrice Lavoie, Corporate Director, Public Affairs, Press Relations and Social Media, Loto-Québec, T: 514-499 5130, E: patrice.lavoie@loto-quebec.com

SOURCE: Loto-Québec.

 

 

Missouri Lottery Annual Profits Surpass All Previous Records

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JEFFERSON CITY, Missouri (June 10, 2016) -- Missouri Lottery profits during the past fiscal year surpassed all previous records, coming in at more than $308.9 million with today’s final monthly proceeds transfer of $21.8 million to education. This fiscal year’s total is $308,993,403 or 7 percent higher than the previous record set in FY13, when proceeds topped $288.8 million. It is $38 million or 14.1 percent higher than last year’s proceeds, which totaled $270.7 million.

We had a stellar year,” said May Scheve Reardon, executive director of the Missouri Lottery Commission. “In addition to experiencing the world’s largest jackpot, we also launched our first $30 Scratchers game and made improvements and efficiencies.

In January 2016, the Lottery offered a Powerball jackpot that reached a record $1.5 billion.

That 10-week jackpot run generated more than $23.5 million for public education from Powerball sales alone,” Reardon noted. “Not only do big jackpots bring in more sales for those games, but they also tend to increase the play of all the other Lottery games, along with bringing back lapsed players and attracting new players that tend to keep playing.

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Though Powerball is the Lottery’s most profitable game, Reardon said Pick 3 and Pick 4 also had record sales this past fiscal year.

Lottery sales staff has also worked on increasing the average number of “facings” (the number of tickets displayed in retail locations) from 28 to 29.2 and getting more retailers to place new Scratchers in machines and dispensers as soon as they arrive. The compliance rate for that program is now nearly 60 percent.

Players love new games,” said Reardon. “In addition to incenting retailers to get new tickets out quickly, we went to a same-day push, which we call MO Money Mondays. We now release new Scratchers games on the last Monday of every month, so players will know when to look for them.

Reardon said Lottery retailers, vendors and employees worked hard this year to streamline operations and maximize profits.

We are so pleased to be able to provide an additional $38 million for public education this fiscal year,” Reardon said. “We definitely have our work cut out for us next year to meet or beat this annual profit record.

One hundred percent of the proceeds from Missouri Lottery ticket sales go to public education. In fiscal year 2016, these proceeds were appropriated for a variety of programs including:  the Foundation Program, the A+ Scholarships Program, Special Education Excess Costs, the Classroom Trust Fund and 10-11 percent of the state’s funding for several public higher education institutions’ operating costs. For a complete list of programs, including information about Lottery dollars directed to your county, visit the Lottery’s website at MOLottery.com.

Each year, the proceeds are allocated by the governor and the state’s legislature during the annual appropriation process. These funds represent approximately 4 percent of the annual funding required for Missouri’s public education system.

For each dollar spent on the Lottery, more than 95 cents goes back to the citizens of the state in one form or another. Approximately 65.5 cents is returned to players as prizes, 24 cents goes to the state’s public education programs, 6.1 cents pays for retailers’ commissions, incentives and bonuses, and 4.4 cents is used for administrative costs.

SOURCE: Missouri Lottery.

 

 

Kentucky Lottery Sales and Profits Continue Ahead of Last Year

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LOUISVILLE, Kentucky (June 10, 2016) -- Kentucky Lottery sales are expected to finish FY16 at a level that breaks last year’s all-time record. This news was shared today at a meeting of the Corporation’s board of directors.

Sales for the FY through the end of May were $918.6 million, which is $94 million (11.5%) more than last year and $28.6 million (3.2%) ahead of budget. Leading the way were outstanding sales of the Lottery’s scratch-off tickets, which finished the period with $551 million in sales. This is $38.4 million (7.5%) more than last year and $945,000 more than budget. The largest percentage increase was in the Keno game, with a 40.4% jump in sales from the prior FY ($60.6 million versus $43.2 million).

Year-to-date income before transfer of dividends was $232.8 million, which is $17.5 million more than last year and $12 million more than budgeted.

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Overall sales for the FY16 were budgeted to be $972 million, while income before transfer of dividends was budgeted at $241 million.

In other business, the board approved:

  • A continuation budget for the beginning of FY17;
  • A lease agreement with Fortune Realty for Lexington regional office space;
  • Contracts with Goldberg Simpson, LLC and Valenti Hanley PPLC for legal services;
  • The FY17 internal audit plan, and; •Rules and regulations for seven new instant games, five new instant play games, and amended draw game rules for Keno.

 

The next meeting of the KLC’s board of directors will be July 29. The meeting will begin at 9:30 AM EST, and will be held at the KLC headquarters at 1011 West Main Street in Louisville. Committee meetings will begin at 8:30 AM EST.

The Kentucky Lottery has earned more than $4.5 billion for the Commonwealth since 1989.  KLC dividends pay for college scholarships, grants and literacy programs. Visit www.kheaa.com to find out more about grants and scholarships paid for by the KLC.

For More Information CONTACT: Chip Polston, Jennifer Cunningham,

Sara Westerman, T: (502) 560-1675.

SOURCE: Kentucky Lottery Corporation.

 

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Arkansas Lottery Reports Record Proceeds, Sales Figures

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LITTLE ROCK, Arkansas (June 10, 2016) - -Arkansas Scholarship Lottery officials reported record proceeds and sales figures in May’s monthly accounting report,sent to the Arkansas Legislature today.

May Lottery proceeds – which provide for college scholarships in the state -- are $6,606,165, more than $207,000 above budget. Arkansas Scholarship Lottery Director Bishop Woosley noted the May numbers put the Arkansas Scholarship Lottery on track to exceed sales projections for 21 of the last 22 months. Year-to-date proceeds for fiscal year 2016, which concludes June 30, are $74,134,891, more than $5.3 million above budget – and more than $10 million above the same period last year.

At $420,666,904 through May, total lottery sales (which combine draw games sales with instant ticket sales) have already exceeded fiscal year 2015’s total sales figure of $408,663,380 -- with some three weeks left in fiscal year 2016.

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The Arkansas Scholarship Lottery’s draw game sales have already reached an all-time high as well. Year-to-date sales for draw games (Powerball, Mega Millions, Lucky for Life and Natural State Jackpot) were $88,870,397 through May, more than $1.2 million ahead of the previous draw games sales record of $87,657,850, set in fiscal year 2014.

Of course, we love beating our records,” Woosley said today, “but the best part is all this translates to more scholarship money for college-bound Arkansas students.

About the Arkansas Scholarship Lottery

Since Lottery sales started in Arkansas in 2009, the Arkansas Scholarship Lottery has provided more than $573 million for in-state college scholarships to Arkansas students, while players have won nearly $2 billion in prizes -- and Lottery retailers have earned more than $166 million in commissions.

More than 92 cents of every dollar of Lottery revenue goes to prizes, scholarships and retailer commissions in the state.

Please follow the Arkansas Scholarship Lottery on Facebook, Twitter and Instagram. Visit www.myarkansaslottery.com for more information on scholarships, winners, games, odds, promotions, and to join the free Play it Again Rewards Club.

To hear winning numbers, call the Winning Numbers Hotline at 501-682-IWON (4966).

To get help with problem gambling, contact the National Problem Gambling Helpline at 1-800-522-4700.

CONTACT: Stephen Koch at 501-683-2055 for more information.

SOURCE: Arkansas Scholarship Lottery.

 

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Camelot Global Delivers the Latest Evolution of the Irish National Lottery Mobile App

UNITED KINGDOM (June 14, 2016) -- Camelot Global has today announced that it has successfully delivered the latest evolution of the Irish National Lottery mobile App. The enhanced App allows players in Ireland to play and win anywhere with Lotto, Euromillions, Daily Million and Instant Win Games. The updated version of the App is available to download from the itunes App store.

The latest version of the App, will benefit players who will now be able to play traditional Draw Based Games and Instant Win Games on the go. Currently c.50% of all Irish National Lottery Games played online are from a mobile-optimised version of the website (www.lottery.ie) , highlighting the demand and need for an evolution of the  App. The new App will also increase distribution of National Lottery games to new and existing players.

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The latest version of the National Lottery App builds on the features that were already available to players - for example, players will continue to be able to find useful game information including draw results, jackpot reminder notifications, a ticket barcode scan facility to automatically check if they are a winner, number check functionality and nearest National Lottery outlet locator. An updated Android App will be delivered later in the summer.

The enhanced App will also support the campaign for the new Money Multiplier Instant Win games that have recently been launched - the new game gives players the opportunity to scratch, match and multiply that instant winning feeling x5, x10, x20 or x40.

Dermot Griffin, CEO of Premier Lotteries Ireland commented; “We are really impressed with Camelot Global’s lean and agile approach to delivering all our digital requirements. This strategy enables the National Lottery to meet the needs of its players and allows them to play anytime and anywhere. We look forward to continuing with our partnership as we continue to modernise and enhance the functionality of our mobile & online offering.”

Nigel Railton, CEO of Camelot Global commented; “I am pleased that we have been able to truly partner with Premier Lotteries Ireland and working together with Dermot Griffin and his team have delivered the next phase of their digital journey. The enhanced mobile App provides players with further ways to play the exciting games the Irish National Lottery has to offer.

For more information please CONTACT: Laura Pearson, T: 0044 (0) 7968 939 340 E: laura.pearson@camelotglobal.com.

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About Camelot Global:

Camelot Global is a leading technology and professional services provider to lotteries around the world. Our sister company is Camelot UK - the operator of the UK National Lottery and we also have strong links through our shareholder (Ontario Teachers’ Pension Plan) to Premier Lotteries Ireland (PLI).

Our VISION is to be the leading provider of the modern lottery experience, and our MISSION is to truly partner with our customers to build popular, profitable and responsible lotteries.

We do this through three distinct propositions to lotteries and lottery owners:

1. People - A talented team, combining lottery, commercial and digital expertise

We advise lotteries and lottery owners on the key issues facing their organisations. We have worked with the world’s leading lotteries on critical decisions around game, channel, technology and digital strategy. We also support large and complex technology programmes such as vendor transitions and mass retail roll-out.

2. Platform - an agile, modular, future ready and iterative platform, primed to drive growth

We provide lotteries with the Camelot iLottery Platform - a modern and flexible interactive lottery platform. This world leading platform provides a suite of products that can be customized to any market and has been designed to give players a tailored experience depending on what device they use to access the site – mobile, tablet, PC. The new platform also delivers a transactional mobile service, allowing consumers to play a selection of Instant Win Games on their mobile.

3. Play - a belief in delivering quality, fresh, fast-to-deploy game content, even if it’s not our own

We provide lotteries with a wide range of interactive Instant Win Games.

SOURCE: Camelot GLOBAL.

 

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Mondogoal Launch Fantasy Sports Partnership With Sisal and Lottomatica

Italian gaming giants to leverage Mondogoal Fantasy Platform as a new form of engagement

ROME and DOUGLAS, Isle of Man and BOSTON (June 14, 2016) -- Mondogoal, the fastest growing global fantasy sports platform, announced today they have reached an agreement with the leaders in Italian gaming, SISAL Group SpA and Lottomatica Scommesse S.r.l, to create a ground-breaking partnership.

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Rome-based Lottomatica is the world's largest operator of lotteries. Its portfolio includes the Italian National Lottery as well as various other gaming services and related technologies.  The company is one of the world's leading gaming solutions providers, with significant global market share and the broadest portfolio of technology, services, and content solutions.

Milan-based Sisal is the second largest gaming company in the Italian market, and the number one provider of payments services. The group operates in the gaming and betting market with a full spectrum of products in retail and online channels, with over 1,900 employees and a network of more than 45,000 points of sale.

Fans can begin playing customized white-label versions of Mondogoal directly on the Lottomatica and Sisal websites immediately. To sign up and play today please visit:  https://www.lottomatica.it/fantasysport/mastergoal and https://www.sisal.it/fantamister.

"This is a truly unique opportunity that we have been working diligently toward executing for quite some time also thanks to our Official Dealer Ikepono.  The Italian market for daily fantasy is growing rapidly and we are well positioned by partnering with the biggest gaming providers in the country - among the largest in the world," stated Shergul Arshad, CEO and Founder of Mondogoal. "To have massive global companies like Sisal and Lottomatica recognize the quality of the Mondogoal product and eagerly integrate it with their leading platforms is a big step for Mondogoal, daily fantasy, and global gaming." 

The platform is already offering major weekly cash prizes for the European Championships using the adoption of a new form of engagement. With Mondogoal, create an account and add funds; on every match day there is the chance to win money by building your own starting 11 and competing in a Head-to-Head battle or Multi-User-Tournaments against other fantasy managers from around the world.

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"We are extremely satisfied to complete Sisal Online gaming offer with this new product," says Marco Tiso, Sisal Online Gaming Business Manager. "FantaMister will allow Sisal to attract a wide target of customers, which will have a fun gaming experience with an innovative mechanic and the right mix of skill and luck. Together with Lottomatica, we are setting up the first and largest DFS network in Italy. Sisal is pleased to enter into a solid partnership with Mondogoal, one of the daily fantasy football leader worldwide."

Mondogoal is licensed to operate globally, and is available for cash play in multiple major markets around the world, with specific emphasis on Italy, the United Kingdom, United States, Canada, Ireland, and Brazil.

About Mondogoal:

Mondogoal, incorporated in the Isle of Man with business operations in Boston, Massachusetts USA, has a compelling and unique fantasy sports platform with both consumer sites (Mondogoal.com and Mondogoal.it) and B2B sites (currently Lottomatica and SISAL).

While many sites can offer fantasy sports, no one brings the excitement of real-time scoring, multi-league competition and large cash competitions to the global audience the way Mondogoal does via desktop and mobile app, creating a true second screen entertainment and eGaming experience.

The company has an impressive roster of club partners, FC Barcelona, Chelsea FC, Tottenham Hotspur, West Ham United, AS Roma, Bologna FC, Real Madrid CF, and Valencia CF, and Aston Villa FC.

Mondogoal has investors with backgrounds at Google, eBay, Morgan Stanley, British Airways, Sports Investment Partners, and Deutsche Bank, and has equity advisors who have been leaders in the eGaming space as well as in the business and digital operations of some of the world's elite football clubs. For more details go to Mondogoal.com.

CONTACT: Shergul Arshad – CEO, (781) 772 2136.

SOURCE:  Mondogoal Trading Ltd.

 

 

ESSA and Lithuanian Regulator Strike Integrity Deal

BRUSSELS, Belgium (June 15, 2016) -- The regulated betting industry’s integrity body ESSA and the Gaming Control Authority under the Ministry of Finance of the Republic of Lithuania (hereinafter – Lithuanian Gaming Control Authority) have agreed an information sharing agreement to guard against betting related corruption. The cooperation arrangement will see the exchange of information concerning any suspicious betting identified on ESSA members’ regulated markets that falls within the Lithuanian regulator’s operational remit.

The move further increases ESSA’s international information sharing network with gambling regulatory authorities, with this agreement adding to the organisation’s existing partnerships with: the British Gambling Commission, French regulator ARJEL, Malta Gaming Authority (MGA), Alderney Gambling Control Commission and the Gibraltar Gambling Commissioner.

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“This is another very positive development in the fight against betting related corruption. The

Lithuanian Gaming Control Authority has shown a great willingness and desire to cooperate with ESSA and its responsible regulated operators.

We have the same objectives and I hope that others will join us to prevent fixers from corrupting sport, defrauding betting operators and cheating consumers” stated Khalid Ali, Secretary General of ESSA.

Virginijus Dauksys, Director of the Lithuanian Gaming Control Authority stated: “One of the core goals of the Lithuanian Gaming Control Authority is to protect the interests and rights of players and operators. Match-fixing and betting related corruption presents a clear threat to meeting that objective and one which we are determined to tackle.

We recognise the value in working with a committed partner such as ESSA to help us to deliver on that aim and to meeting a common danger with a united approach.”

ESSA holds positions on match-fixing policy forums at the European Commission, Council of Europe and the IOC.

It recently released its Q1 2016 integrity statistics (see here), and is involved in a number of activities aimed at addressing betting related match-fixing in sport. These include a player education programme with EU Athletes (see here) and an international project, entitled “Keep Crime out of

Sport”, led by the Council of Europe and funded by the European Commission (see here).

About ESSA:

ESSA represents many of the world’s biggest regulated sports betting operators, serving over 40 million consumers in the EU alone. Concerned regulated bookmakers created ESSA in 2005 to monitor betting markets and alert sports and regulators to suspicious betting patterns.

The goal was and is to protect  consumers from potential fraud caused by manipulating sporting events. ESSA helps to combat this with evidence-based intelligence it provides to sporting bodies and regulators.

Every year, our members invest over €50m in compliance and internal security systems in order to help combat fraud. They also give back to sport and society by spending €400m on sponsorship around the world - €250m of that in Europe alone.

This increases substantially when advertising, photo and video-streaming rights are taken into consideration. ESSA also co-funds a player education programme with EU Athletes that reaches out to 15,000 athletes across 10 sports in 13 EU countries.

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ESSA is the regulated betting sector’s representative body at national and international match-fixing policy forums and holds positions on working groups at the European Commission, Council of Europe and the IOC. The organisation is continually reassessing and improving its alert and reporting systems and has established information sharing arrangements with a range of sports bodies and regulatory authorities. The latter includes: the British Gambling Commission, Malta Gaming Authority (MGA), Alderney Gambling Control Commission and the Gibraltar Gambling Commissioner.

ESSA members include: the ABB, Betclic, Bet-at-Home, Betsson, Bet365, BetVictor, Betway, bwinparty, Digibet, Expekt, the Hong Kong Jockey Club, Interwetten, Ladbrokes, Paddy Power, Sky Bet, Sporting Index, Stanleybet, Unibet and William Hill.

For more information see ESSA’s website at http://www.eussa.org/ or visit us on twitter: @ESSA_Betting

About the Lithuanian Gaming Control Authority:

Lithuanian Gaming Control Authority is the state budgetary institution, taking part in the enforcement of state policy in the scope of gaming and enforcing gaming operation supervision according to the order established in legal acts. The purpose of the activity of the Lithuanian Gaming Control Authority is to ensure fair and transparent gaming activity and to protect rights and legal interests of gamblers.

Lithuanian Gaming Control Authority is also responsible for supervision and control of the organizing of National lotteries. The main task of the institution is to supervise and control the operation of this activity with the purpose to protect interests and rights of players and of operators. These aims and

tasks of the Lithuanian Gaming Control Authority are established in the Gaming Law of the Republic of Lithuania and in the Law on Lotteries of the Republic of Lithuania, regulating the mentioned activities in the Republic of Lithuania. One of the main priority trends of the Lithuanian Gaming Control Authority is to ensure proper activity of the institution enforcing the provisions of legal acts regulating gaming and national lotteries also to ensure the results-based activity.

SOURCE: ESSA (Sports Betting Integrity).

 

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Record Year for Sports Betting in Germany: Wagers Pass the Five Billion-Euro Mark

© Gold Media 2016 bets on the German sports betting market (in billion euros) 2012-2016

BERLIN, Germany (June 10, 2016) -- In 2016 Germany sports-betting exceeded EUR 5 billion for the first time. Documents the wagers on sports betting in 2015 even at 4.8 billion euros, grow - also because of the European Football Championship - this year to 5.1 billion euros. For this result, the consulting and research group Gold Media (www.Goldmedia.com) comes in their recently published study "gambling market in Germany 2016". The sports betting market is thus unaffected by the now failed concessions to sports betting providers in Germany.

Football Euro 2016 provides even more betting fever

Tailwind the sports betting market by the major event of the year - the European Football Championship 2016. "We expect that the German sports betting provider generate solely by the Euro 2016 additional wagers totaling around 150 million euros," explains Gold Media CEO Prof. Dr. Klaus Goldhammer.

"The demand for sports betting is of course in a context of the appeal of the sporting events. A tournament like the European Football Championship with 51 matches between 24 national teams play strong for all bookmakers of great importance."

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Private sports betting operators profit from betting boom despite legal limbo

Overall, 4.9 billion euros of bets are made by private sports betting providers, only 0.2 billion of public providers. This is remarkable, because so far no other sports betting operators are officially approved in Germany beyond the state sports betting offer ODDSET.

Although in the valid since 2012 Glücksspielstaatsvertrag country exists an experimentation clause, receive a sports betting license by the 20 private providers, but so far no concession has been granted. Instead, the concession is considered a failure due to numerous lawsuits and relevant judgments. therefore all sports betting provider since 2012 to act on a "gray market": You are in a floating state by subject on the one hand no German regulation, on the other hand, according höchstrichterlichem Court's judgment, their service may offer anyway.

The positive development of the sports betting market, however, has not harmed the limbo. The wager volume on the "gray market" increased by around EUR 3.3 billion (2012) to EUR 4.6 billion (2015). This represents an average annual growth rate of 12.1 percent!

It comes in addition to the paradoxical situation that the company's majority shareholder tax on their wagers made, although they have no license for their activities in Germany. In the state budgets 2016 flow from Betting more than 250 million euros in tax revenue. The majority will be paid 96 percent of commercially active sports betting providers.

Monitoring of player protection measures so far hardly possible

Since the private betting providers are not authorized by that country can not check the compliance of measures for protection of players (eg extent of Live Betting, amount of bets). Possible measures for player protection are currently based on regulatory guidelines that apply at the headquarters of the supplier (often Malta or Gibraltar), as well as on voluntary commitments and labels, implying a standard count for reputable sellers. Whether and to what extent these protective measures are implemented, however, online or in the receiving offices of betting intermediary, to the supervisory authorities do not currently receive information.

Current Gold Media trial "gambling market Germany 2016" gives market overview

The Gold Media trial "gambling market Germany 2016" examined next to the sports betting market and the segments slot machines, lotteries and casinos and are earnings forecasts for the year 2016.

The study excluded unregulated markets in Germany for online casino and online poker as well as the black market for sports betting and lotteries.

 

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CLICK HERE to download the press release in German.

CONTACT: Dr. Katrin Penzel, Tel: + 49-30-246 266-0, E: Katrin.Penzel@Goldmedia.de.

Gold Media

Gold Media is a consulting and research group with the focus on media, entertainment and telecommunications. The group of companies since 1998, supports national and international clients in all matters of the digital transformation. The range of services includes the areas of Consulting, Research, personnel and policy advice. Locations are Berlin and Munich.

SOURCE: Gold Media

 

The New Gaming Company Will Be Called Veikkaus

FINLAND (June 16, 2016) -- The board of FRV Evo Oy has decided today, on 16 June 2016, that the new gaming company will be called Veikkaus. The new shared name was decided on the basis of an extensive, multi-stage consumer survey. The company will be provided with a completely new brand and visual image.

The new name and brand will be implemented gradually. The first elements of the new brand and the shared name will be visible to the customers at the beginning of 2017.

Responsibility and reliability provide the basis for the new gaming company. Together we can secure proceeds from successful business operations to the benefit and joy of all of us who live in Finland. Our common important goal is that Finns can relate to the name of the new gaming company and will accept it as widely as possible, says Olli-Pekka Kallasvuo, Chairman of the Board of FRV Evo Oy.

 

Based on extensive consumer survey

The name and identity of the new company were designed on the basis of an extensive multi-stage consumer survey. During the spring 2016, a total of 4,300 Finns took part in the different stages of the survey. According to the survey, two out of three Finns feel that Veikkaus is a suitable name for the new gaming company. Finnish consumers are familiar with it and it represents security and responsibility.

The survey analysed Finns’ views on a reliable gaming company. Among the key points raised in the survey were the fact that the products enjoy a strong Finnish consumer protection and that the company provides tools for gaming control and is a social benefactor. 

Several experts from all of the current gaming companies were involved in the planning of the consumer survey. Whilst looking for the best possible solution, the working group also explored the option of introducing a completely new name. However, the customers chose the old accustomed name, Veikkaus.

Brand and visual image to be reformed completely

The new company will be provided with an altogether new brand, visual image, and colour scheme. At the present stage, the new gaming company’s text logo and symbol are ready.

 

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The symbol of the new company will symbolize the company’s positive impact on society, representing three cornerstones: good causes, humanity, and entertainment. The design of the symbol also refers to the letter V in the name Veikkaus.

 

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THE NEW GAMING COMPANY

  • The new Finnish gaming company will start its operations on 1 January 2017, as the gaming operations of Fintoto, RAY, and Veikkaus merge. The company will reinforce the Finnish responsible gaming system.
  • The new company will offer fun and benefits by providing entertaining Finnish games: it will generate over one billion euros a year to the common good for everyone living in Finland.
  • For the present, the company operates under the temporary name FRV Evo Oy. As of 1 January 2017, the new gaming company will be called Veikkaus. The company has a total of 1.9 million Finnish loyal customers.
  • FRV Evo Oy’s board has currently four members: chairman Olli-Pekka Kallasvuo, Outi Henriksson, Hanna Sievinen, and Pekka Hurtola. The objective is to appoint the CEO of the new company in June. The company will employ nearly 2,000 people.

 

Further information: Olli-Pekka Kallasvuo, Chairman of the Board of FRV Evo Oy, requests for interviews via Communications Manager Anna-Maria Halle, tel. +358 40 821 3406.

SOURCE: Veikkaus

 

SOURCE: INTRALOT.

 

La Fleur’s Magazine Announces 2016 Fleurry Award Winners

ROCKVILLE, Maryland (June 16, 2016) --  La Fleur’s Magazine announced the five lotteries which won the 2016 Symposium Fleurry Awards at its La Fleur’s 2016 Lottery Symposium in Washington, D.C. The five winning lotteries were Loto-Québec, Maryland, New Jersey, New York and South Carolina.

There were entries from 39 North American lotteries for the contest. The ads can be viewed online at com.lafleurs.com/ltv.

The 2016 Fleurry contest represented a record number of submissions by lotteries. One lottery marketing director emailed us: “Shocking competition with this season’s Fleurry Awards—incredible submissions!

La Fleur’s Magazine sent the link to vote to its 5,500+ subscribers. The Fleurry Ad “People’s Choice” Awards originated in 2011. “Lottery marketers love the Fleurry contest because they want to compete with their best ad of the year,” said Terri Markle, Publisher, La Fleur’s Magazine. “It is fascinating to watch what is trending in lottery advertising.”

La Fleur said the Fleurry award contests are organized twice a year for best advertising and best events. The next competition in the fall will focus on lotteries’ special events.

A roundup on the five award-winning 2016 Fleurry submissions follows below:

Loto-Quebec

Winning Entry: “Toune” (Tune)

Director’s Cut: “People’s reflex to purchase a lottery ticket when something lucky happens is very strong and not unique to Québec. It occurs throughout North America and perhaps beyond,” said Anne-Marie Voyer, Product and Development Manager, Loto-Québec.

Ad Take: “This message really resonated with the public because of the original set-up and setting as well as the reminder that luck is all around us. What brought it to another level was the reaction of the lucky person (OHHHHHHHHHHHH!),” said Christopher Jones, Copywriter, Sid Lee.

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Maryland Lottery

Winning Entry: “Best Day Ever”

Director’s Cut: “Our ‘Best Day Ever’ Cash4Life campaign reinforces the “Groundhog Day” movie concept. Wake up each day, make it the best day ever, then do it all over again—day after day. The campaign highlighted the recurring effect of daily and weekly top prizes and the feeling of freedom that comes with those types of prizes,” said Jill Baer, Director of Creative Services, Maryland Lottery.

Ad Take: “The Cash4Life TV spot hits the jackpot with a combination of memorable elements: catchy music, simple tagline, likable character and feel good visuals that make the consumer take notice. Most importantly, it effectively delivers the game’s key premise,” said David Blum, Senior VP, GKV

New Jersey Lottery

Winning Entry: “2016 Anthem Spot”

Director’s Cut: “We wanted to create content that would resonate with the people of New Jersey, eliciting feelings of pride and respect for our great state. The result: an emotively powerful ad reminding viewers to reach for their dreams because ‘Anything can happen in Jersey,’” said Karin Bernkopf, Senior Director of Marketing, Northstar New Jersey Lottery Group.

Ad Take: “We set out to redefine lottery advertising by creating a rallying cry that tapped into the passion and energy of Jersey, using homegrown achievements to drive hope and optimism to inspire people to play and win,” said Chris Havard, Senior VP, Ferrara & Company.

New York Lottery

Winning Entry: “Staples”–NY Lotto

Director’s Cut: “When the LOTTO game debuted in 1978, it was designed to fuel players’ dreams of being rich. We believe our LOTTO players have the knowledge, charisma and common sense to be rich in the best way,” said Gardner Gurney, New York Lottery Director.

Ad Take: “We’re having fun with the campaign’s wry portraits of wealthy eccentrics. The truth is that New Yorkers enjoy watching the odd behavior of some rich people. We know that if we were rich, we’d do a better job of it,” said Grant Smith, Executive Creative Director at McCann.

South Carolina Education Lottery

Winning Entry: “The Impact of an Education is Beyond Words: Grandmother Beneficiary Ad”

Director’s Cut: “The Fleurry Award winning beneficiary message was a further evolution of the South Carolina Education Lottery brand started by Executive Director Paula Harper Bethea,” stated Jay Johnson, Director of Marketing and Product Development.

“The SCEL scholarships actually transform people’s lives. This commercial allowed Barbara and her granddaughter to relive that life-changing moment. Their story was real, and so were their tears in the final scene,” said Lorie Gardner, CEO, Mad Monkey, Inc.

CONTACT: Terri Markle, La Fleur’s Magazine, Tel: (301) 610-6070 / Mobile: (240) 723-0446 / Fax: (301) 610-6072 / Email: terri@lafleurs.com.

SOURCE: La Fleur’s (www.lafleurs.com)

 

 

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AUSTRALASIAN GAMING EXPO 2016

 

Find Exhibitors at the Gaming Expo with the AGE 2016 App

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SYDNEY, NSW, Australia (April 26, 2016) -- Last year, AGE visitors were able to download an App for their mobile phone. This year at the AGE we have updated the App with new features which will help visitors to find exhibitors at the show and also keep the visitors abreast of news and activities while they are at the show.

As with last year, visitors who have installed the AGE App on any of their mobile devices will receive a welcome message as they pass through the entry gate.

Once they’re inside the exhibition and pass various points they will get updates to remind them about such things as the time of the Daily Vegas Draw, entertainment and other activities.

In addition to this, visitors can use the App to locate any exhibitor at the show. They can search the alphabetical exhibitor database that’s included in the App and then simply click on the stand number for an exhibitor’s location on the interactive show map.

In order to get these features, visitors must install the latest version of the AGE 2016 App. 

Further details about the app are available at the AGE web site or it can be downloaded by simply visiting the Apple App Store or Google Play.

Tuesday 9th to Thursday 11th August are the dates for the 2016 Australasian Gaming Expo Sydney Exhibition Centre @ Glebe Island

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Install the latest version of the AGE 2016 App.

Featuring more than 200 exhibitors across 17,000 square metres of exhibition space, the Australasian Gaming Expo is easily the biggest event of its type in Australia and one of the world's biggest. All indications are that the exhibition will again be full to capacity with a wide range of companies showcasing the world’s best gaming and related equipment and services

Last year’s Gaming Expo saw a number of changes resulting from the move to the temporary location at Glebe Island, all of which have been favourably received. Interstate visitors were particularly pleased with the free Ferry travel from Darling Harbour to Glebe Island, affording them a spectacular Sydney Harbour cruise.

Of course there’s more to the Expo than a cruise, with one visitor summing up their Gaming Expo experience in the following words: “Always interesting not just to see new products but totally new ideas and ways of doing business..... new areas of thought into how to trade.”

In fact, our post show research showed that 97% of the visitors saw the Expo as an opportunity to see new products and technology.

The Gaming Technology Association’s members whose exhibition stands would sit comfortably alongside the world’s best at any global event, will be in full force at the Australasian Gaming Expo. The Australasian Gaming Expo is the “must attend” event.

NOTE: The Australasian Gaming Expo is a trade exhibition, for management representatives of Gaming Industry Organisations only including government, regulatory, research and support bodies, clubs, hotels, casinos, resorts and similar Hospitality Industry venues.  Trade suppliers are not eligible to attend the event unless exhibiting.

The Gaming Technologies Association’s primary members are Ainsworth Game Technology, Aristocrat Technologies, Aruze Gaming Australia, eBet Limited, IGT (Australia), Konami Australia and Scientific Games.

For further information CONTACT: info@gamingta.com.

SOURCE: Gaming Technologies Association Limited.

 

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