Swedish Betting Operator ATG Signs an Agreement with Svensk Travsport
SWEDEN (February 10, 2020) — The Swedish horse betting operator, Aktiebolaget Trav och Galopp (ATG), has signed a sponsorship agreement with Svensk Travsport, the national association for trotting.
Under the agreement, ATG will become the main sponsor of the annual Elitloppet event until at least 2020 and will have exclusive sponsorship rights for other major trotting events, including the Halmstadtravet Sprintermästaren, the V75 and the Åbytravet Paralympic races.
The deal comes after ATG reported a 6.6% annual increase in the game’s net revenue last month, despite the drop in horse race betting revenue.
Revenues for the 12 months up to 31 December 2019 reached 4.43 billion Swedish kronor (418.8 million euros), an increase compared to 4.16 billion crowns in 2018.
SOURCE: Media reports.