Missouri Lottery Recognized for Advertising Excellence

February 22, 2020 | Lottery News

Missouri — Missouri Lottery advertising was recently recognized by the American Advertising Federation (AAF) during an awards ceremony for its Kansas City chapter. AAF, the oldest national advertising trade association in the United States, bestowed the Lottery with the following distinctions in advertising.

Award Advertisement
Judges Citation* “Play It Forward – A Look Inside” (Marching Band spot)

Out of Home & Ambient Media Event Execution
(an unexpected event happening in a public place):

“Play It Forward – A Look Inside” (marching band spot)

Gold** Out of Home & Ambient Media Guerilla Marketing (unconventional way of performing advertising activities)

“Play It Forward – A Look Inside” (marching band spot)

Gold** Art Direction – Campaign:

“Play It Forward – Power of One”
“Play It Forward – Power of Perspective”

Silver*** TV Advertising Single Spot :30 Seconds:
“Play It Forward – Power of One”
Silver*** Regional & National TV Single Spot:
Happy Rails Summer Promotion – “Barely Lift a Finger” (train spot)
Silver*** Social Video:“I Love Lucy” (conveyer belt spot)

Judges Citation: Advertising work recognized by one of the judges of the competition, highlighting features that lead toward great advertising.

** Silver: Advertising work considered outstanding and worthy of recognition at the local competition.

*** Gold: Advertising work recognized as the highest level of creative excellence and judged superior to all other entries in its category.

“We’re very proud of our advertising campaigns and the impactful way they shine light on our beneficiaries – the students who benefited from $346 million in Missouri Lottery proceeds last fiscal year,” said May Scheve Reardon, director of the Missouri Lottery. “Our spots also highlight our player promotions in fun and memorable ways.”

Missouri Lottery advertising campaigns are created by Barkley, an advertising agency based in Kansas City.

Gold winners from Missouri, Iowa, Kansas and Nebraska will compete in the regional competition in St. Louis next month.

About the Missouri Lottery (

In 1984, more than 70 percent of Missouri voters approved a lottery. Since sales started in 1986, the Missouri Lottery has generated more than $6.5 billion for the state and public education, and annual Lottery proceeds make up approximately 4 percent of the state’s funding for public education. Lottery players have won more than $15 billion in prizes, and retailers have earned more than $1.35 billion in commissions. Last fiscal year, the Lottery generated more than $346 million for vital education programs, including A+ scholarships. When you play the Missouri Lottery, you Play It Forward!

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CONTACT: Wendy.Baker, T: (573) 526-7442, E:

SOURCE: Missouri Lottery.