Betting on Virtual Sports and eSports as an Alternative to Classic Sports Betting?
GRAZ, Austria — UEFA Euro 2020 has been postponed for 12 months and most of the major sports leagues have been canceled until further notice – more and more countries are banning major events, fewer and fewer sporting events are taking place. But how can you react when enthusiastic betting customers who want to pursue their hobby no longer have an offer to bet on? What do you do as a provider who remains relevant and wants to offer his customers a corresponding offer?
The answers are Virtual Sports (betting on virtual sports events) and eSports (betting on competitions in computer games).
Virtual sports bets are mostly bets based on real sports events, in which the games, game pairings and courses are calculated fully automatically by software. The betting results do not depend on real events, but entirely on an automated computer simulation.
The basis of good virtuals is above all a large selection of betting types and attractive odds – but you can also be won over with realistic graphics and sophisticated gameplay features. What started as a virtual horse and dog race and now stops at hardly any sport has meanwhile become mainstream due to constant further development. In addition to the classics, football and football are now among the most well-known and most popular virtual sports, but the list is much longer – it ranges from tennis and basketball to cricket, cycling, motorsports and even virtual darts. The offer has something for all sports fans!
Virtuals were not developed to replace real sports betting or its thrills, but to offer an addition to the existing range due to their frequency and high fun factor. Especially in times like these, when the supply of real sports events is scarce, virtuals offer a good alternative for providers to continue to offer their customers an exciting offer.
Betting on popular online video games such as League of Legends, Dota 2, Starcraft 2 and CS: GO can hardly be ignored in today’s betting market. Especially in the target group of under 30s, eSports are becoming more and more popular and are now being broadcast 24 hours a day via channels such as Twitch. The Worldwide sales of eSports betting amounts to over 1.8 billion, a figure which is all due to the relatively small fan base impressive. But eSports are gaining more and more fans, on the one hand due to an aging target group, and on the other hand through an increasing awareness.
The top players themselves, who are comparable in professionalism and skill to professional soccer or tennis players, are now activating more fans than the Superbowl, for example. The Intel Extreme Masters eSports tournament in Katowice, Poland welcomed more than 173,000 spectators on site and 46 million online in 2019. With prize pools of up to USD 100 million (Fortnite World Cup 2019), player salaries are in no way inferior to those of many professional footballers.
Just like traditional sports, bets are placed on individual teams and players in eSports. Due to the large number of different types of eSports, the resulting number of betting types is enormous – the simplest and most suitable betting type for beginners, of course, the bet on the overall winner of the game remains.
The range of bets on eSports is growing steadily – and since it is already common in eSports to play without an audience (most of the season matches are played in small studios), eSports events are a great alternative to the sports events that are cancelled in turn.
The following applies to sports betting providers: depending on the legislature of the respective target market, eSports can complement their offer and are becoming increasingly important. In the current crisis in particular, interest in it is likely to increase rapidly.
For more information about eSports, see also our blog post on the topic.
In the current crisis it is more important than ever: get creative and stay flexible. By expanding the classic sports betting offer with Virtual Sports and eSports, betting providers can create a good alternative for their customers both temporarily and in the future.
For more information on the topic or ideas and suggestions for your company, simply contact the ARLAND team at: email@example.com.
SOURCE: Arland Gaming Solutions