SBTech Enters South African Market with Bet.co.za Platform Migration
Leading South African operator migrates to SBTech’s localised sportsbook and igaming platform
MALTA (April 7, 2020) – SBTech, the leading technology supplier to the regulated iGaming sector, has made its first entry into South Africa, launching its full sportsbook and igaming platform with Bet.co.za, South Africa’s premier online and mobile sports betting brand.
The new offer includes an innovative Lucky Numbers product and an integration with BetGames.TV, enabling players to bet on live lottery draws and live games, using bespoke, localised payment options.
The partnership also sees Bet.co.za take advantage of a tailored trading and risk management strategy localised for the South African market.
The partnership marks SBTech’s entry into another regulated jurisdiction, continuing the firm’s international development strategy.
Andrew Cochrane, Chief Development Officer, SBTech, said: “We are thrilled to enter another major regulated market with Bet.co.za, one of South Africa’s premium gaming operators.
“A significant amount of collaborative work has taken place behind the scenes ahead of this migration and going live with Bet.co.za marks a key milestone in this ongoing partnership.”
Scott Canny, CEO, Bet.co.za, said: “SBTech is renowned for its cutting-edge technology and by migrating to its platform we will be able to offer our customers an enhanced, elevated and fully customised experience unlike anything else available in the South African market.”
“Our local marketing expertise and SBTech’s product are a perfect match and Bet.co.za is now positioned to cement its place as the best online bookmaker in the country.”
SBTech is a global leader in omni-channel sports betting and gaming, with more than 1,200 employees in 10 offices worldwide. Since 2007, the group has developed the industry’s most powerful online sports betting and casino platform, serving licensees in more than 15 regulated territories.
SBTech’s clients include many of the world’s premier betting and gaming operators, state lotteries, land-based casinos, horse racing companies, and iGaming start-ups. The group supplies highly flexible betting and gaming solutions to clients looking for exceptional configurability and the quickest route to market, complemented by proven business intelligence and reporting capabilities.
The SBTech offering includes its seamless sportsbook, Chameleon360 igaming platform, managed services, on-property sportsbook and omni-channel solutions that provide players with constant access to sports and casino products across all online, mobile and retail channels.
Supported by unrivalled expertise in trading and risk management, acquisition and CRM, and the highest standards of regulatory compliance, SBTech’s partners consistently achieve rapid growth, enhanced brand loyalty and record revenues.
SOURCE: SBTech (www.sbtech.com) press release.