Northern Lights Selects Yggdrasil’s Revolutionary GATI Technology as Interface to Access Global Markets
YG Masters partner selects GATI as crucial standardisation technology and interface to maximise rapid, scalable route to global markets
SWEDEN — Yggdrasil YG Masters partner Northern Lights has selected the supplier’s game-changing GATI standardisation technology as its go-to market interface to realise its global business strategy.
Yggdrasil’s revolutionary, language agnostic and standardised GATI technology enables game studios and game developers to rapidly and securely build and distribute content across Yggdrasil’s global distribution network. All Yggdrasil partners integrated to GATI will be able to cross-sell their games to any global Yggdrasil Franchisee. This is a unique model enabling them to rapidly scale distribution and boost revenue opportunities, at the same time as developing completely new ways of working and collaborating.
GATI is the enabler of the Yggdrasil Decentralised Aggregation Network (DAN). This allows any global Yggdrasil Franchisee to collaborate using GATI and to share their respective games roadmaps.
All YG Masters partners will have access to GATI, and use the preconfigured, regulation-ready, standardised content development toolkit to develop and distribute games anywhere in the world.
Stuart McCarthy, Head of Partner Strategy and Sourcing at Yggdrasil, said: “This is a complete game changer for our partners, giving them complete control over the rapid development and fully scalable deployment of their games onto our systems and standardised technology, that are fully compliant and packaged ready for distribution to our rapidly expanding operator and Franchise networks.
“Studios can build content in any language they want with the knowledge that their math and mechanics IP is completely protected, while also benefiting from our full suite of BOOST™ marketing tools and our Partner Connect system that manages local market compliance and operator specific integration requirements.”
Andrew Goodale, CEO of Northern Lights, said: “We are very excited about developing our games on the GATI platform and taking our business to another level using this strategic and innovative technology and unique collaborative business model.
“This gives us complete control of the entire development process and how we design games without having to make any compromises, plus it will enable us to achieve our business strategy quicker and at scale, across global markets.”
Yggdrasil is a provider of superior online gaming solutions for iGaming operators. The business was founded in 2013 and is today one of the industry’s most respected and acclaimed suppliers. In 2019 Yggdrasil introduced three business divisions: Publishing – including the pioneering value propositions YG Game IP, YG Masters and YG Franchise – Distribution and Affiliation. It operates a proven and highly scalable business model. Since its inception, Yggdrasil has embarked on a rapid growth trajectory enabled by a strong corporate culture focused on innovation, creativity, quality and technology leadership. Yggdrasil is headquartered in Sweden and has offices in Malta (operational HQ), Poland and Gibraltar.
SOURCE: Yggdrasil press release.Tags: Yggdrasil