A Chorus of ‘Thank Yous’ – Camelot Launches Campaign to Thank National Lottery Players for Supporting £600M Crisis Relief Package

May 23, 2020 | Lottery News

New Campaign Shines Light on National Lottery-Funded Frontline Projects and Organisations Making A Massive Difference During the Coronavirus Crisis


UNITED KINGDOM — National Lottery players will receive a chorus of ‘thank yous’ – from some of the frontline projects and organisations benefiting from existing National Lottery funding, as well as from some which are receiving grants from a further repurposed £600M in National Lottery money to support the crisis – when Camelot launches its latest marketing campaign this week.

Running across TV, radio, social and digital, the campaign kicks off on Tuesday morning (19 May) with a 30” spot during Good Morning Britain on ITV, and with further primetime ad slots throughout the week – including during Channel 4’s The Great Stand Up to Cancer Bake Off and First Dates. Working with the National Lottery distributors – including The National Lottery Community Fund and Sport England – the TV ad features five Good Cause projects from all corners of the UK which have benefited from existing National Lottery funding or from the repurposed £600M COVID-19 crisis relief package.

Each selfie-style clip provides an insight into the work these projects have been carrying out to support people affected by coronavirus – from food banks for the vulnerable, to help for people with disabilities and homemade pies for NHS staff. The TV ad is capped off with a chorus of ‘thank yous’ from a host of different projects around the UK to thank National Lottery players for helping to make them possible.

The campaign will also feature 30” radio edits for each region of the UK – Northern Ireland, Wales, Scotland and England – highlighting specific projects in each area that have been supported by the £600M in repurposed National Lottery money. For example, the Scottish version features The Crops in Pots initiative, which repairs bikes for NHS workers in Scotland.The five featured projects in the TV ad include:

Youth Sports Trust – funded by Sport England, this UK-wide project is helping thousands of children stay active at home.
Intercultural Youth Scotland – funded by The National Lottery Community Fund (TNLCF), this project is providing online services for vulnerable young people during these unprecedented times.
BASIC (Brain & Spinal Injury Centre) – funded by TNLCF, this North West-based project is making hundreds of homemade pies for NHS staff.
Dungannon Multiple Sclerosis Support Group – funded by TNLCF, the project is providing online physiotherapy for people with multiple sclerosis in Northern Ireland.
South Denbighshire, Community Partnership – funded by TNLCF, this project is delivering hot meals to the most vulnerable in Wales.

Keith Moor, Chief Marketing Officer at Camelot, said: “We’re delighted to launch our latest campaign – in partnership with the National Lottery distributors who are doing an exceptional job in getting funding to the people and projects who need it most during the coronavirus crisis. The idea is to say ‘thank you’ to National Lottery players who are helping to fund millions of acts of kindness. There’s tremendous work going on every day all across the UK, and we’re providing a glimpse of all of these efforts with this campaign – by showcasing projects that are receiving support from existing National Lottery funding and the repurposed £600M COVID-19 funding.

“National Lottery players have made all of these projects possible, and what better way to thank them than from the actual projects and organisations themselves. They’re all doing fantastic work, and we’re incredibly grateful that they’ve taken the time out to help us say thanks for the support of National Lottery players. With the TV ad – and the campaign as a whole – players can see the good that they’re doing by buying a National Lottery ticket, and in that way they can feel proud and connected to the efforts underway across the country.”

The TV ad was created by adam&eveDDB, with media planning and buying done by Vizeum

For further information, please CONTACT: Camelot Press Office: T: 020 7632 5711.

SOURCE: Camelot Press Office.

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