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Ratings Agency Partners with Sports Illustrated to Rate and Rank Professional Sports Gamblers with Respect to the Industry Standard

September 18, 2021 | Sports Betting

NEW YORK, N.Y. (September 13, 2021) — Sports Illustrated announced it has formed a partnership with SharpRank to rate and rank professional sports gamblers with respect to the industry standard.

The partnership with SharpRank became official as it aligned with Sports Illustrated’s first betting-focused print edition magazine and the debut of SI Sportsbook in Colorado, with other states to follow. SI.com is also blending betting insights for fully integrated SI sports content, gaming, and media with betting widgets, educational betting tools, and free2play games.

The ratings agency offers SI bettors and fans easily digestible data and metrics to validate picks using SharpRank’s industry-standard proprietary ranking algorithm – which is cross-sport functional and bet type agnostic. Placing a premium on transparency and responsibility this early in the industry’s life cycle is viewed by many as pioneering thought.

“We have built an all-star team here, with a talented roster for traditional sports and sports betting-related coverage. The partnership with SharpRank reiterates Sports Illustrated’s belief in accountability for the industry’s path forward and its positive rippling effects on the market as a whole,” said Bill Enright, Managing Editor, SI Betting and Fantasy.

“Sports Illustrated is the most trusted brand name in sports, and trust in the gaming space is paramount,” said Ross Levinsohn, CEO of Maven, operator of Sports Illustrated’s print and digital assets. “The editorial, content and betting experience will reflect the integrity and ethos that SI has maintained for more than six decades.” Maven recently built the Sports Illustrated Media Group sports vertical to rank #6 across Comscore sports media.

SOURCE:  Sports Illustrated.

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