Caesars Entertainment Named Sports Betting Partner of the Indianapolis Colts
New Agreement Adds Caesars Sportsbook to Already Established Team Sponsorship
INDIANAPOLIS, Indiana (September 17, 2021) — The Indianapolis Colts and Caesars Entertainment, Inc. (NASDAQ: CZR) today announced a partnership making Caesars Sportsbook a premier sports betting partner and the only official casino partner of the team.
The new multi-year agreement expands upon the existing Colts-Caesars partnerships with Harrah’s Hoosier Park Racing & Casino and Indiana Grand Racing & Casino. As part of the expansion, the newly-launched Caesars Sportsbook will receive additional marketing and sponsorship assets, including:
Naming rights for Lucas Oil Stadium’s South Gate, now becoming Caesars South Gate.
The opening of a Caesars Sportsbook Lounge at the former Blue Room at Lucas Oil Stadium, an entertainment space open to fans 21 and older. Live odds will be displayed on LED screens and Caesars ambassadors will be available to help fans download the Caesars Sportsbook App and place bets.
Caesars Sportsbook’s sponsorship of the free-to-play “Pick 6” predictor game on the Colts Mobile App. The Pick 6 Predictor generates a series of six questions about an upcoming game, and fans have the chance to predict the outcome. Correct picks are rewarded with weekly prizes, and all participants are entered into a chance to win a trip to Las Vegas to stay at a Caesars Entertainment resort.
“We’ve been a proud partner with Caesars properties in Indiana for some time now, but this new partnership expands our ability to offer Colts fans a truly unique experience, whether at Lucas Oil Stadium or watching from home on gameday,” said Roger VanDerSnick, Colts chief sales & marketing officer.
With football season in full swing, Caesars Sportsbook will continue to be integrated into the franchise’s media and marketing efforts, bringing exclusive offers and promotions directly to fans through the newly branded sports betting app.
“Expanding our sponsorship with the Colts to serve as their premier sports betting partner and only casino partner is an exciting step in our longstanding relationship,” said Chris Holdren, Co-President of Caesars Digital. “Indiana has been a special place for our company, and we know how passionate these great sports fans are for their home team. Caesars will continue to push for innovation to bring the best in sports experiences, both in-person and on mobile, to the Hoosier State through Caesars Sportsbook and our partnership with the NFL.”
The easy-to-navigate Caesars Sportsbook app integrates mobile sports betting with the company’s industry-leading loyalty program, Caesars Rewards, where every bet, win or lose, rewards the bettor with Tier Credits and Reward Credits that can be used to unlock unbeatable experiences within the Caesars portfolio of properties and partnerships.
SOURCE: Caesars Entertainment, Inc.Tags: Caesars Sportsbook, Indianapolis Colts