New York Jets Join AGA’s Have A Game Plan® Bet Responsibly™ Campaign
Team Will Promote Responsible Sports Betting In-Stadium and Through Digital Channels
WASHINGTON, D.C. (September 17, 2021) – Ahead of Responsible Gaming Education Week 2021, the New York Jets have joined the American Gaming Association’s (AGA) Have A Game Plan® Bet Responsibly™ public service campaign. The Jets will encourage their fans to “Know When to Huddle Up” through in-stadium and digital content that promotes responsible sports wagering.
“The fan experience is at the heart of everything we do, and as legal sports betting expands, we want to ensure Jets fans are empowered to wager responsibly,” said New York Jets Vice President, Business Development & Ventures Jeff Fernandez. “We are proud to partner with the AGA on this important initiative.”
Recent AGA research found that due to expanded sports betting legalization and high fan enthusiasm for the season, a record 45.2 million Americans (18%) will wager on this year’s NFL season, a 36% increase from the 2020 NFL season. Among NFL fans, 37 percent plan to wager on the 2021 NFL season, including 47 percent of self-described avid NFL fans.
“Leadership from professional sports teams like the Jets is critical to not only ensuring fans understand how to wager responsibly but also getting sports betting right,” said AGA Senior Vice President Casey Clark. “We’re thrilled to welcome the team as a partner and value their commitment to prioritizing responsible sports betting education for their loyal fanbase.”
The AGA launched Have A Game Plan in late 2019 to educate sports fans on the principles of responsible sports betting. The Jets join campaign partners DraftKings, FanDuel, Monumental Sports and Entertainment, NASCAR, NHL, PGA TOUR, SeventySix Capital, Sightline Payments, Sinclair Broadcast Group, UFC, Vegas Golden Knights, and the Washington Football Team.
The New York Jets were an early adopter of gaming partnerships after the State of New Jersey approved legalized sports betting in June 2018. The Jets have a long-standing relationship with BetMGM and have recently added new sports betting partnerships with Fubo Sportsbook and WynnBet.
AGA’s Responsible Gaming Education Week, from September 19-25, educates consumers on responsible gameplay and highlights responsible gaming’s central role in gaming and sports betting.
Sports betting is currently legal and operational in 26 states and the District of Columbia. During the NFL season, five additional states are expected to launch legal markets. The NFL has a long-standing partnership with the National Council on Problem Gambling.
About the AGA
The American Gaming Association (AGA) is the premier national trade group representing the $261 billion U.S. casino industry, which supports 1.8 million jobs nationwide. AGA members include commercial and tribal casino operators, suppliers, and other entities affiliated with the gaming industry. It is the mission of the AGA to achieve sound policies and regulations consistent with casino gaming’s modern appeal and vast economic contributions.
About the New York Jets
The New York Jets were founded in 1959 as the New York Titans, an original member of the American Football League (AFL). The Jets won Super Bowl III, defeating the NFL’s Baltimore Colts in 1969. In 1970, the franchise joined the National Football League in the historic AFL–NFL merger that set the foundation for today’s league. As part of a commitment to its fan base through innovation and experiences, the team has created initiatives such as, its trailblazing Jets Rewards program, a state-of-the-art mobile app, and Jets 360 Productions, a comprehensive content platform that gives fans greater access to the team across all digital and social platforms. The organization takes great pride in a long-standing, year-round commitment to their community. These programs are funded by the New York Jets Foundation and look to positively influence the lives of young men and women in the tri-state area, particularly in disadvantaged communities. The organization supports the efforts of the Lupus Research Alliance, youth football and numerous established charitable organizations and causes sponsored by the NFL. The New York Jets play in MetLife Stadium, which opened in 2010, and are headquartered at the Atlantic Health Jets Training Center in Florham Park, New Jersey.
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SOURCE: American Gaming Association.Tags: American Gaming Association (AGA), Responsible Sports Betting