France’s National Gaming Authority is Launching a Large Public Consultation on the Advertising Practices of Gambling Operators

September 22, 2021 | Advertising

Advertising and Gambling: the ANJ Launches a Wide Public Consultation of the Various Stakeholders

FRANCE (September 20, 2021) — During Euro football, abuses were noted in terms of advertising pressure on the part of sports betting operators. These are likely to question the regulatory model put in place for 10 years. This is why the Autorité Nationale des Jeux (ANJ) – “National Gaming Authority” is launching today a large public consultation on the advertising practices of gambling operators.

Advertising practices of gambling operators questioned during the Euro

In France, the online gaming market is tightly controlled because gambling is not a product like any other; it carries with it significant risks of drift (over-indebtedness) or public health (addiction and isolation) for the player and his entourage. This is the reason why it must remain a recreational and measured practice. However, the advertising pressure that was observed during Euro football, the targeting of young audiences, as well as the messages that foster the illusion of easy money, are particularly problematic.

According to a Harris Interactive * survey conducted during the Euro for the ANJ, more than half of people who have seen advertisements for sports betting believe that there are too many and nearly eight in ten French people who have seen these advertisements consider that they are too numerous. they may carry a risk of addiction.

Faced with this same situation, some European countries have already taken measures to limit the volume of advertisements or to restrict their content more strictly.

The public consultation system

It is in this context that the ANJ has decided to organize a wide public consultation on the practices of gambling operators in terms of advertising (in particular for sports betting). This consultation, which will take place in September and October, aims to:

  • Produce an inventory of the way in which advertising on gambling is perceived by the various players and the risks associated with them;
  • Carry out an assessment of the tools available to the ANJ to regulate advertising and, if necessary, imagine additional avenues that would allow it to better ensure compliance with the principle of a recreational game that is the basis of the French model, particularly among young audiences and vulnerable populations.

General public sequences

  • An online questionnaire is available on the ANJ website from September 20 for a period of one month. It allows all those who wish to do so to share their impressions and proposals;
  • Two citizen dialogue workshops will be organized in the regions to try to assess the social acceptability of advertisements and reflect on possible recommendations;
  • A debate centred on the theme of targeting young people.

Sequences with professional stakeholders

  • A call for contributions from professional stakeholders (gaming operators, healthcare professionals, competent public authorities, healthcare associations, etc.);
  • A regional debate making it possible to meet the views of different communities concerned by the subject (game operators, addiction professionals, academics, educational community, etc.);
  • A workshop co-organized by the ANJ and the ARPP (Professional Advertising Regulatory Authority) bringing together game operators and advertising players.

The various contributions obtained during this consultation and the summary that the ANJ will make of them will allow it to build common diagnoses, then to formalize guidelines relating to the advertising of gambling and, if necessary, to propose here the end of the year new measures to the public authorities likely to enforce the model of the recreational game.

For Isabelle Falque-Pierrotin, President of the ANJ: “To question the permanence of a consensus around the French model of gambling and the changes that could possibly be made in terms of advertising, the ANJ has chosen to focus on the way of a consultation open to the whole public. Indeed, the advertising of gambling concerns us all: players, non-players, parents, educators, operators, etc. Everyone will be able to express themselves on the acceptable balance to be found between advertising on gambling and maintaining a recreational practice of gambling. It will then be up to the regulator to make balanced and effective recommendations, based on a social pact. shared by all.”

Survey conducted by Harris Interactive online from July 6 to 8, 2021 for the ANJ with a sample of 1,038 people representative of French people aged 18 and over.

SOURCE: Autorité Nationale des Jeux (ANJ).

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