LOTTO Rheinland-Pfalz Presents Successful Results for 2020

September 22, 2021 | Lottery News

  • Total sales of 423.2 million euros
  • 702,000 euros annual profit
  • 196 million euros distributed to winners
  • 148 million euros for the common good

logoKOBLENZ, Germany (September 17, 2021) — The Koblenz-based gaming company LOTTO Rhineland-Palatinate closed 2020 with a turnover of 423.2 million euros and an annual profit of over 702,000 euros. The balance sheet profit from the annual surplus and profit carried forward amounts to a total of around 1.4 million euros. This was communicated via video conference at a balance sheet press conference.

“In the first year of the corona pandemic, we proved to be crisis-proof and reliable,” said Managing Director Jürgen Häfner. The Rhineland-Palatinate luck smithy achieved total sales of 423.2 million euros in 2020, including the brokerage of sales from the sports betting ODDSET. That means an increase of 12.7 per cent compared to the already very good result of the previous year. “We have consequently continued the continuous upward trend of the past few years”, reported Jürgen Häfner.

New State Treaty on Gambling

“In what is still a challenging environment, Lotto Rheinland-Pfalz is continuing on its way, strengthening the tried and tested and establishing new things with a sense of proportion. As a result, the company stands for the common good-oriented gaming industry in Rhineland-Palatinate and continues to fulfil the overriding state channelling mandate,” stated the Chairman of the Supervisory Board, State Secretary Dr. Stephan Weinberg. It is therefore to be welcomed that the State Lottery Monopoly will be secured and strengthened with the State Gambling Treaty 2021, which came into force on July 1, 2021. “During his term of office as the leading block partner in the German Lotto and Totoblock, Lotto Rheinland-Pfalz set the decisive course for this state treaty,” emphasized the chairman of the supervisory board.

Product development

Particularly noteworthy is the positive development of the traditional LOTTO 6aus49 with an increase in sales compared to the previous year by around 16 per cent to over 200 million euros. In addition to a few jackpot phases, Häfner named the successful product change as the main reason, which has been in place since September 2020: “By strengthening all prize categories, we have further developed our long-running favourite for the future.”

The Eurojackpot lottery, which is offered in 18 European countries, also increased in 2020 and rose by around 18 per cent to over 80 million euros in sales in Rhineland-Palatinate. “Here, too, we benefited from the fact that there were several high jackpots over a long period of time,” said Häfner.

Distribution of profits

The total profit distribution from Lotto Rheinland-Pfalz in 2020 was around 196 million euros. A total of 69 players from Rhineland-Palatinate won amounts of 100,000 euros and more last year. Nine of them even won a million euros and more. A player from Koblenz secured the highest win with 8.1 million euros in LOTTO 6aus49.

Charges for the common good

Lotto Rhineland-Palatinate was able to make an enormous contribution to the common good again in 2020: the state of Rhineland-Palatinate received almost 143 million euros from taxes and income from the organization of state lotteries. “That is around 392,000 euros every day – money without which the implementation of many projects that are fundamentally important to society as a whole would not be possible,” emphasized Managing Director Jürgen Häfner. Many organizations for the common good in Rhineland-Palatinate were also winners. The revenue from the lotteries, GlücksSpirale, Sieger-Chance and BINGO! a total of around 5.2 million euros directly to numerous beneficiaries.

At GlücksSpirale, in addition to the representatives from sport (German Olympic Sports Association, German Sports Aid Foundation, State Sports Association Rhineland-Palatinate and Sporthilfe Rhineland-Palatinate Foundation), these are the Federal Working Group for Free Welfare, the German Foundation for Monument Protection, and the Rhineland-Palatinate Nature and Environment Foundation and the State Music Council of Rhineland-Palatinate. At BINGO! In addition to the Nature and Environment Foundation, this is also the Regional Development Network (ELAN).

Future-oriented sales channels

Lotto Rhineland-Palatinate proved to be stable in the past year primarily through the two central pillars of its sales success: the nationwide sales network with over 900 retail outlets as well as the further strengthening of its own Internet offer.

Terrestrial sales remain the strongest pillar of sales. Around 80 per cent of the stakes are made there. “Our acceptance points make an enormous contribution to channelling in rural areas,” said Jürgen Häfner, who rightly pointed out that Lotto Rhineland-Palatinate is the largest chain store in the state and is therefore represented in almost every fourth local community.

The rising trend in the Internet offer continued in 2020. Almost 32.6 million euros in stakes were generated via the website – an increase of 32 per cent compared to the previous year. A total of 200,000 customers have now registered for the Internet game with Lotto Rheinland-Pfalz.

“We know about the importance of the Internet area, especially about the importance of placing bets on mobile devices, and have taken numerous structural measures here,” explains Jürgen Häfner.

“Above all, it is important to the company to coordinate the terrestrial offerings and the Internet offerings in such a way that all people who are determined to play can alternatively choose which distribution channel they would ideally use in which life situation,” added the chairman of the supervisory board, Dr. Stephan Weinberg.

Help in the flood disaster

Managing Director Jürgen Häfner also briefly discussed the current situation in the current year at the balance sheet press conference. The flood disaster in the Ahr valley and the Eifel also deprived retailers of their business base. Here, the company was able to ensure that most acceptance points can continue their operations through unbureaucratic and fast assistance.

SOURCE: Lotto Rheinland-Pfalz GmbH (LOTTO Rhineland-Palatinate).

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