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Strict Rules and Hard Agreements Now Urgently Needed for The Gambling Market

October 9, 2021 | Advertising

RIJSWIJK, Netherlands (September 28, 2021) — The online gambling market in the Netherlands opens on Friday (1 October). This will lead to a flood of (online) gambling advertisements. Strict rules, good supervision, and sector-wide agreements on consumer protection are essential for a properly functioning market, says Niels Onkenhout, CEO of the Dutch Lottery in an opinion article in Het Financieele Dagblad.

Click here for the full article, as it is also published.

Foreign gambling providers have been illegally targeting Dutch players for years. To this day they let them generously play along with their illegal offer. This is in stark contrast to the role of the Dutch Lottery as the executor of the Dutch games of chance policy. Consumer protection, combating gambling addiction and combating fraud and crime are central to this.

The online gambling market in the Netherlands opens on Friday. Foreign gambling companies have applied en masse for a license from the Gaming Authority (Ksa). This will lead to a flood of (online) gambling advertisements, which we are already seeing in other European countries. The trade association VNLOK, co-founded by the Nederlandse Loterij, therefore calls for a limitation of the number of advertisements for online games of chance and has included this in its own advertising code. The advertising boom has already moved Italy and Lithuania to ban advertising. Such a ban is already being considered in Belgium. Let’s learn from this and take more responsibility as a sector itself to protect consumers against the risks.

All licensed providers will be subject to the restrictive Dutch gambling policy from 1 October. This gives regulator Ksa many more options to take tough action against illegal providers. Strict rules, good supervision, and sector-wide agreements on consumer protection are essential in a well-functioning market for online games of chance.

The next convention should be about the definition of a ‘problem player’. With some providers, you are only a problem player if you report yourself with problems. The world is upside down. This does not give the provider any incentive to take appropriate measures to help and better protect players. As a sector, we must quickly reach agreements in the interest of consumers. Because the clearer the rules, the better the market functions.

SOURCE: Nederlandse Loterij.

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