Dutch Postcode Lottery Launch Exclusive Deal Or No Deal Game With Playzido

October 15, 2021 | Lottery News

LONDON, U.K. (October 6, 2021) — Innovative games platform, Playzido, has today announced an exclusive game collaboration with the Dutch Postcode Lottery (Nationale Postcode Loterij). The partnership sees the duo launch a New Deal or No Deal game that has been developed specifically to leverage the Operator’s sponsorship of the brand-new daily series of the of the EndemolShine Nederland (a Banijay Benelux company) produced show, launching on RTL5, October 4th.

Over the coming weeks, the online game is expected to be played by tens of thousands of Dutch nationals, vying to win big on an associated Deal or No Deal themed lottery draw. Each day, customers across the Netherlands have a free chance to attempt to beat the banker, and in doing so, can potentially win themselves, like on the show, up to €200,000.

The game will be supported across Dutch media including dedicated TV adverts and radio commercials.

Playzido, which was part-funded by Deal or No Deal format owners, Banijay, is a games technology platform specialising in branded and exclusive games. Its unique market position and robust technology mean it was able to easily develop this bespoke product for the Dutch market and adapt it specifically for the Deal or No Deal brand

SOURCE: Playzido.

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