Nebraska Lottery Seeks Proposals for Advertising and Marketing Services

December 10, 2021 | Lottery News

LINCOLN, NE – December 1, 2021 – The Nebraska Lottery is seeking competitive proposals for a full-service advertising agency to work collaboratively as a partner in producing successful advertising and marketing services.

The primary responsibility of the Nebraska Lottery’s agency of record is to develop and implement marketing solutions for Lottery products. The contractor will be required to meet the advertising needs of the Lottery for all products and other advertising/promotional activities which occur during the term of the contract. The Lottery traditionally includes the agency in all phases of marketing planning and idea generation to provide the contractor with as much information as possible, and to benefit from their experience, creativity, and knowledge.

The complete Request for Proposals (RFP) is available online at the Nebraska Lottery website, The deadline for vendors to submit written questions on this RFP is 4:00 p.m. C.T. on December 14, 2021. Please submit questions via email to

Responses to the RFP are due on February 24, 2022. The contract will take effect on July 1, 2022.

The mission of the Nebraska Lottery is to generate proceeds for good causes while providing quality entertainment options to Nebraskans. Over $843 million has been raised for the Nebraska Lottery’s beneficiary funds since the Lottery began in 1993. All 93 counties in Nebraska have benefited from projects funded with these Nebraska Lottery proceeds.

SOURCE: Nebraska Lottery.