Revealing Of the Eighteen Emblematic Sites of Mission Patrimoine In 2022 – More Than 100 Million Euros Collected In Four Years Thanks To Mission Patrimoine Games
BOULOGNE, France (March 14, 2022) – On the occasion of the reveal of the eighteen emblematic sites for 2022, FDJ recalls that more than 100 million euros have already been collected since 2018. This result was made possible thanks to the offer of games dedicated to the Heritage Mission for the safeguarding of endangered heritage, led by Stéphane Bern, deployed by the Heritage Foundation and supported by the Ministry of Culture.
For Stéphane Pallez, Chairman and CEO of the FDJ group: “We are very proud to have collected, in four years, more than 100 million euros for the benefit of endangered heritage, including more than 28 million euros for the 2021 edition. This shows the mobilization of the French to support the restoration of all heritage in all territories. FDJ is fully committed over the long term to this national cause with specific games offer and also sponsorship actions and integration projects supported by its Corporate Foundation.”
More than 100 million euros already collected for the benefit of the Heritage Foundation
More than 100 million euros have been collected by FDJ to support endangered heritage thanks to the Mission Patrimoine games offer offered each year since 2018. The 2021 edition of the Mission Patrimoine games has made it possible to collect more than 28 million euros.
Among the six hundred and forty-five projects selected since 2018 by the Heritage Mission, one hundred and fifty-six sites have already been restored and two hundred and seven are in the process of being restored.
The French and the “Mission Patrimoine” games ¹
The Mission Patrimoine games offer is well known to the French. Among the players of the Mission Patrimoine scratch card game, 36% have played it almost every year (i.e. two or three editions out of four) and 21% every year. For Loto Mission Patrimoine draws, 31% played almost every year and 28% every year.
The French have a positive image of the Mission Patrimoine games offer. Thus, 83% believe that the creation of this type of game is a good thing for financing endangered heritage, an increase of +4 points compared to 2018. Similarly, 85% of those questioned believe that these games make it possible to restore endangered heritage (+6 points).
Restoring heritage remains the primary motivation for playing Loto Mission Patrimoine draws (44%, +4 points) and scratch card games (42%, stable).
In addition, 81% of scratch card players and 84% of Loto draw players intend to play each of these games again.
The FDJ group and its Corporate Foundation mobilized for heritage
In 2021, the FDJ group extended until 2024 its commitment as a patron of the Heritage Foundation to the tune of 2 million euros and will support, each year, a specific project proposed by the Heritage Foundation.
For its part, the FDJ Corporate Foundation is providing an endowment of 400,000 euros for the period 2021-2022, in favor of the social and professional integration systems that must be deployed on the restoration sites of the selected sites.
The first project supported by the Group is the restoration of the YMCA site in Paris. Located rue de Trévise in the 9th arrondissement, this building includes a home for young students or workers, as well as various cultural and sporting activities. It also hosts the oldest basketball court in the world. The ambition of the project convinced FDJ, like its Corporate Foundation, to provide exceptional support over two years. In total, FDJ will pay the Heritage Foundation one million euros and the FDJ Foundation, 400,000 euros.
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¹ OpinionWay survey for FDJ on Mission Patrimoine games, conducted in December 2021.
SOURCE: FDJ groupTags: FDJ