Chaqueña Lottery and Río Negro Lottery Winners of the ALEA Awards for Sector Communication
CORDOBA, Argentina (May 16, 2022) — At the 71st Ordinary Assembly, the ALEA Awards for communication in the gaming sector were presented, created to distinguish the best advertising and communication proposals in our country.
The contest received a great response and allowed the sharing of a wide panorama of the productions, through the 36 spots and videos presented by 15 regulatory bodies and one adhering member.
Previously sent to the Assembly, the pieces were pre-selected, leaving three videos for each of the three categories.
Finally, they were voted during the working day by the participants in the 71st Assembly.
The ALEA Awards went to:
- Chaco Lottery in Category 2 Marketing/Commercial/Product by “Amigo”, Interbet;
- Río Negro Lottery, which received two distinctions: in Category 1 Institutional/Social Responsibility/Responsible Gaming, for its video of the Responsible Gaming campaign “You don’t play with health.” And in Category 3 Defense of legal gaming for “Report illegal gambling”.
Jorge Manzo, President of Lottery of Río Negro and Diego Flores, Marketing Manager of Lottery Chaqueña received the distinctions that were delivered by the President of Lottery of Santa Cruz, Roberto López, the President of ALEA, Omar Galdurralde and the Executive Director of the Association, Mario Trucco, at the closing of the working day of the 71st Assembly.
Congratulations to the winners!
And thanks to each of the participants for being part of our first ALEA Awards Contest for gambling communication.
SOURCE: The Association of Lotteries, Quinielas and State Casinos of Argentina (ALEA).Tags: Chaqueña Lottery, Association of Argentine State Lotteries (ALEA)