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Lotería de Río Negro Was Awarded for Its Advertising Campaigns

June 5, 2022 | Advertising

ARGENTINA (June 3, 2022) — The Association of Argentine State Lotteries (ALEA), within the framework of its 71st Ordinary Assembly, organized a contest to reward the best advertising campaigns of the Lotteries throughout the country.

Lotería de Río Negro was judged to be the winner of the 1st category for its responsible gaming campaign video “You don’t play with health”; and in the 3rd category for the spot “Report illegal game”.

In this regard, legislator Marcelo Szczygol highlighted the commitment to raise awareness in terms of prevention and reduction of pathological gambling, and therefore considered it important to declare the distinguished work of the Rio Negro Lottery of social, educational and community interest.

Likewise, he highlighted its strategic communication policy focused on the promotion and dissemination of responsible gaming, social responsibility and marketing.

SOURCE: SoloAzar.

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