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Michigan Lottery Takes the Player Experience to A New Level with Pac-Man™ Omni-Channel Program

June 10, 2022 | Vendor News

WINNIPEG, Manitoba, June 9, 2022 /CNW/ – Pollard Banknote Limited (TSX: PBL) (“Pollard Banknote”) is pleased to congratulate the Michigan Lottery (“the Lottery”) on the launch of its new omni-channel PAC-MAN™ program which, for the first time in the Lottery’s history, includes an instant ticket, pull-tab ticket, and online instant game, all of which feature the iconic pellet-eating character. As one of the most recognizable arcade brands with proven success for lotteries throughout North America, this program provides unprecedented engagement across all touchpoints and an a-maze-ing experience that will appeal to all Lottery players and PAC-MAN™ fans alike.

Pollard Banknote partnered with the Lottery in every aspect of this program – from game concept development to marketing support. The $2 instant ticket, $1 pull-tab game, and online instant game were all printed or produced by Pollard Banknote and its related companies. PAC-MAN™ is widely considered the most successful coin-operated game of all time, with estimates that the game has been played more than 10 billion times. It is available under license from Bandai Namco Entertainment America Inc., exclusively through Pollard Banknote as part of its Retro Collection, an ever-growing and diversified selection of recognizable retro brands.

The classic PAC-MAN™ theme is evident throughout all elements of the program, with 2D shapes and playstyles that reflect the game’s original graphics and play mechanics. On the instant ticket, a top prize of $30,000 awaits, if PAC-MAN™ progresses from start to finish without running into a ghost, or if the player uncovers a cherry while in the maze! On the pull-tab ticket and online instant game, a player wins by matching three consecutive symbols in a horizontal row. The online instant game also offers an exciting bonus game that activates when a player finds three PAC-MAN™ symbols in a row, presenting additional chances to win.

“The Michigan Lottery’s decision to launch an omni-channel PAC-MAN™ program leverages a well-known brand that provides players with a multifaceted play experience, maximizing engagement across all Lottery channels,” said Donna Preziotti, Senior Director, Sales & Marketing, Pollard Banknote. “With a fulsome marketing campaign that includes point of sale and digital advertisements, we are confident that this program will resonate with players and will be a welcome addition to the Michigan Lottery’s existing portfolio of successful instant tickets, pull-tabs, and online instant games.”

About Pollard Banknote

Pollard Banknote is a leading lottery partner to more than 60 lotteries worldwide, providing high-quality instant ticket products, licensed games, in-lane ticket options, and sales-driving merchandising solutions from its Schafer Retail Solutions + portfolio. It also offers a full suite of digital offerings, ranging from world-class game apps to comprehensive player engagement and iLottery solutions, including strategic marketing and management services. The company is a proven innovator and has decades of experience helping lotteries to maximize player engagement, sales, and proceeds for good causes. Pollard Banknote also provides pull-tab tickets, bingo paper, ticket vending machines, and its Diamond Game and Compliant Gaming electronic games and devices to charitable and other gaming markets in North America. Established in 1907, Pollard Banknote is owned approximately 64.3% by the Pollard family and 35.7% by public shareholders and is publicly traded on the TSX (PBL). For more information, please visit our website at www.pollardbanknote.com.

 

 

FOR MORE INFORMATION CONTACT:

Brad Thompson                                                                          Pollard Banknote Limited
Vice President, Sales & Marketing                                      Telephone: (204) 474-2323
E-mail: bthompson@pbl.ca

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