Splash into Sales with JAWS, Now Available from Pollard Banknote
WINNIPEG, Manitoba, June 15, 2022 – Pollard Banknote Limited (TSX: PBL) (“Pollard Banknote”) is excited to announce that JAWS, the original summer blockbuster movie from Universal Pictures and Amblin Entertainment, has joined its portfolio of licensed properties.
JAWS made its cinematic debut in 1975 and quickly turned into a phenomenon, earning accolades and awards on its way to becoming one of the highest-grossing movies of all time. With its iconic and instantly recognizable movie poster and imagery, JAWS has secured its place as a pop-culture icon, making it perfect for a summer-themed instant scratch ticket with awesome promotional possibilities, including merchandise and/or experiential prizes.
“JAWS immediately conjures up images of summer, sand, surf, and SHARK!” said Brad Thompson, Vice President, Sales & Marketing, Pollard Banknote. “We are excited to add this title to our collection of licensed properties. Instant tickets that feature Pollard Banknote’s attention-grabbing JAWS ticket art—inspired by the iconic movie poster—and entertaining gameplay will result in lottery players, both new and existing, scrambling out of the water and into line at retail.”
To support strong sales and engagement, Pollard Banknote’s Licensed Games team offers lotteries a comprehensive turnkey program that includes the design, programming, and printing of themed tickets, as well as various optional enhancements such as second chance draws, merchandise prizing, experiential prizing, POS programs, and digital marketing.
© Universal City Studios LLC. All Rights Reserved.
About Pollard Banknote
Pollard Banknote is a leading lottery partner to more than 60 lotteries worldwide, providing high-quality instant ticket products, licensed games, in-lane ticket options, and sales-driving merchandising solutions from its Schafer Retail Solutions + portfolio. It also offers a full suite of digital offerings, ranging from world-class game apps to comprehensive player engagement and iLottery solutions, including strategic marketing and management services. The company is a proven innovator and has decades of experience helping lotteries to maximize player engagement, sales, and proceeds for good causes. Pollard Banknote also provides pull-tab tickets, bingo paper, ticket vending machines, and its Diamond Game and Compliant Gaming electronic games and devices to charitable and other gaming markets in North America. Established in 1907, Pollard Banknote is owned approximately 64.3% by the Pollard family and 35.7% by public shareholders and is publicly traded on the TSX (PBL). For more information, please visit our website at www.pollardbanknote.com.
FOR MORE INFORMATION CONTACT:
Brad Thompson Pollard Banknote Limited
Vice President, Sales & Marketing Telephone: (204) 474-2323
SOURCE: Pollard Banknote Limited.Tags: summer-themed instant scratch ticket, Jaws, Pollard Banknote