Dutch Gaming Authority Points to Ban on Role Models in Gambling Advertisements

June 17, 2022 | Advertising

The HAGUE, Netherlands (June 17, 2022) — The Gaming Authority (Ksa) draws the attention of gambling providers and key players in the advertising world to the imminent ban on the use of role models in gambling advertisements.

In letters, the Ksa points out the stricter rules that will apply from 30 June. From this date, role models are no longer allowed to appear in gambling advertisements.
This concerns all persons who enjoy some form of public fame, such as (former) professional football players, influencers and models. Only the charity lotteries, the state lottery and the lotto are exempt from the ban.

The gambling providers receive the letter because they are responsible for their advertising.

The selected marketing and influencer agencies and industry associations have been informed because they are important links in the advertising sector.


From June 30, the Ksa will closely monitor whether gambling providers comply with the ban. In the event of a violation, enforcement will be immediately initiated.

SOURCE: De Kansspelautoriteit (Ksa).

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