Inspired Signs Long-Term Virtuals Extension with Betfred

June 21, 2022 | Remote Gaming

JUNE 20, 2022 (June 19, 2022) – Inspired Entertainment, Inc. (“Inspired” or the “Company”) (NASDAQ: INSE) is pleased to announce a long-term extension to its Betfred Retail Virtual Sports agreement. Betfred is the world’s largest privately-owned retail bookmaker, with more than 50 years of market-leading experience in the betting industry. Inspired has been delivering virtual horse races, dog races and bingo products to more than 1,400 Betfred shops for over fifteen years.

“Inspired and Betfred have a proven and successful partnership,” said Steve Rogers, Chief Commercial Officer, Virtual Sports for Inspired. “Betfred was one of the first retail operators to add multiple concurrent channels of content in the UK LBO sector, and have seen how successful this strategy has been in attracting players both pre-and post- the COVID lockdown periods. We are thrilled to be extending our longstanding relationship, which is a testament to the strength of our Virtual offerings.”

“Inspired has been a trusted key supplier, and their Virtuals have proven to be very popular with our customers in our retail venues,” said Mark Stebbings, Chief Operating Officer of the Betfred Group. “We have been impressed with their continued innovation in Virtuals, and we are excited that our customers will continue to enjoy Inspired’s best-in-class content.”

Inspired’s multi-award-winning Virtual Sports are popular worldwide, appealing to a wide variety of players through more than 32,000 retail channels and 100+ websites in 35 countries.

Trailers and demos of the latest Virtual Sports offerings are available at

About Inspired Entertainment, Inc.

Inspired offers an expanding portfolio of content, technology, hardware and services for regulated gaming, betting, lottery, social and leisure operators across land-based and mobile channels around the world. Inspired’s gaming, virtual sports, and interactive and leisure products appeal to a wide variety of players, creating new opportunities for operators to grow their revenue. Inspired operates in approximately 35 jurisdictions worldwide, supplying gaming systems with associated terminals and content for approximately 50,000 gaming machines located in betting shops, pubs, gaming halls and other route operations; virtual sports products through more than 32,000 retail venues and various online websites; digital games for 170+ websites; and a variety of amusement entertainment solutions with a total installed base of more than 16,000 terminals.  Additional information can be found at

About Betfred
Betfred was founded in 1967 by Fred Done, funded through a winning bet on England to win the 1966 Football World Cup. Operating across multiple gaming channels including LBO, Online & Mobile, positions the company as a leading gaming technology vendor, built on the OptimaMGS platform. Built over years of experience providing industry-leading in-person and digital betting services. Headquartered in Warrington in the United Kingdom, Betfred has over 1,400 licensed Betting Offices across the UK.

SOURCE: Inspired Entertainment, Inc.

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