LOTTO24 Starts TV Campaign with Sky du Mont 

July 2, 2022 | Advertising
  • Sky du Mont will act as a brand ambassador for LOTTO24 from July
  • LOTTO24’s Germany-wide TV campaign runs from July until the end of the year
  • Parallel to the advertising campaign, LOTTO24 is getting a new brand identity
  • An attractive savings offer allows you to play the lottery for as little as one euro

Hamburg, Germany (June 30, 2022) — LOTTO24 will be represented on German television with an extensive TV campaign from July. The company uses actor Sky du Mont as a brand ambassador for the commercials. In the four variants of the spot with a length of 28, ten, seven and five seconds, du Mont appears as a testimonial. The campaign was designed and produced by the content production company 27 Kilometer Entertainment under the direction of Jan Brockmann and will be broadcast on German TV from now until the end of 2022. Those interested can also view the longest version of the clip here.

“I’m delighted to be part of LOTTO24’s new brand offensive,” says Sky du Mont. “Countless people dream of winning the lottery and of a future in which money doesn’t matter. If we can show these people new ways to get a little closer to their dream, I am very proud of my contribution to the campaign.”

New brand identity for Lotto24 

Parallel to the launch of the TV campaign, the LOTTO24 website was also optimized. With a new design, the website shines in a modern retro look, which at the same time underlines the digital orientation of the brand. Thanks to a clearer color scheme, the brand’s website is now even more user-friendly.

Attractive savings offer 

LOTTO24 is underscoring the brand offensive with an attractive offer: from July until the end of 2022, all players aged 18 and over who have not yet registered will receive a voucher worth five euros with a minimum stake of six euros. Further information and the conditions of participation can be found under this link.

“More and more people are switching from kiosk lotto to LOTTO24. Sky du Mont is the ideal brand ambassador for us because he is only satisfied when he gives the audience the best performance. During the shoot, Sky often wanted to make scenes that were already good that little bit better,” reports Bernd Heinisch, Director of New Customer Marketing at LOTTO24 AG, from the shoot. “LOTTO24 and Sky du Mont are therefore united by the passion to offer the best gaming experience: Sky on the stage, LOTTO24 playing lotto online. Both are Germany’s crowd favorites, at LOTTO24 we call it the market leader.”

About LOTTO24 AG:  

LOTTO24 AG is part of ZEAL Network SE and the leading German online provider of lottery products. LOTTO24 essentially brokers customers’ lottery tickets to the lottery organizers and receives a brokerage commission for this. The offer includes LOTTO 6aus49, Spiel 77, Super 6, Eurojackpot, GlücksSpirale, syndicates, keno, the German TV lottery, the German dream house lottery and freiheit+. As a rapidly growing and at the same time service and customer-oriented company, LOTTO24 aims to offer customers a particularly convenient, secure and modern gaming experience both online and mobile.

Kristin Splieth
Head of Corporate Communications
Phone: +49 (0)40 808117560


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