Ad Launches PropFutures: Market Leading Player Prop Pricing & Insights

September 21, 2022 | Vendor News

LONDON, U.K. (September 20, 2022) –, the experts in Betting, Forecasting and Analytics in Sport, has launched PropFutures, a market-leading product for player prop and interval-based markets.

PropFutures is the first of its kind as a single provider of player prop and interval-based markets that are accompanied by key insights to drive user betting activity.

The product is offered both via an API and a Managed Trading Solution to Operators for over 1000 betting markets. It leverages the company’s extensive database, predictive modelling and trading operation to provide the most comprehensive player prop offering in the marketplace.

All pricing is overseen by a trading team and is driven by derivatives that react dynamically to team line-ups and in-play events. A highly flexible Risk Management infrastructure is built into the product, providing clients with full visibility of their operations. The product maximises the margin for the Operator, minimises their risk and improves operational efficiency.

SportingRisk offers flexible, and simplistic integration options for any partner, resulting in the lowest possible client-side tech resource allocation and the shortest roadmap to ‘Go Live’.

Henry Newman, CEO, commented: “PropFutures has evolved from our unrivalled position of being able to provide expert predictive modelling and market pricing from one source. The combination of player prop pricing and data insights delivered by PropFutures provides Operators with the power to generate truly engaging betting experiences. PropFutures is currently the only product of its kind offering pricing and insights from only one source, making integration for the client as seamless and flexible as it could possibly be.”

About SportingRisk

Sporting Risk leverages the predictive modelling of its data science team with an extensive tech operation to be a Provider of innovative price feeds and content into companies operating within the gaming and media sectors. The predictive modelling is powered by the most extensive and granular data available, internally collected by the company’s tech team and qualitative analysts. The heritage of the company lies in the expertise of a betting syndicate run by the founding partners, which the company powers the pricing for.


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