Atlas Experiences and VDX.tv Announce Strategic Partnership At NASPL To Offer Interactive, Video-Driven Solutions For Lottery Marketers

Roswell, Georgia (October 31, 2023) — Atlas Experiences, a leading player in the lottery and incentive travel industry, is excited to announce an innovative partnership with VDX.tv, a global video advertising technology company. The details of the collaboration will be unveiled during the North American Association of State and Provincial Lotteries (NASPL) Conference in Milwaukee.

VDX.tv specializes in amplifying the impact of television advertising by seamlessly delivering ad messaging across CTV and personal digital devices. The company’s interactive, video-driven ad formats enable consumers to engage with advertisements in real-time. VDX.tv’s solutions are tailored to address the unique challenges of various industry verticals, like lottery, with a particular focus on mid-funnel video solutions designed to deepen brand connections and drive outcomes that matter.

Atlas Experiences, known for curating innovative and engaging promotions for the lottery industry, shares a common vision with VDX.tv: to empower lotteries to reach their audiences in the most relevant and engaging way possible.

“What a great opportunity to communicate our once-in-a-lifetime promotional programs to lottery players by creating a partnership with VDX.tv,” said Derek Gwaltney, CEO at Atlas Experiences. “This collaboration is a testament to our commitment to revolutionizing lottery marketing. By combining our expertise in creating unforgettable promotions with VDX.tv’s cutting-edge video advertising technology, we aim to provide lotteries with a powerful tool to elevate their marketing strategies.”

“Atlas Experiences is a trusted partner within the lottery marketing space, known for delivering high-impact promotional experiences to lottery players. We believe that this new partnership will not only drive excitement and engagement among lotto players, but also generate real-world results for lottery ad campaigns,” said Jessica Clemens, Client Partner for Lottery business at VDX.tv.

VDX.tv recognizes the importance of different perspectives in generating creative and effective solutions for connecting with diverse audiences, and as a certified minority business, they bring a unique and inclusive approach to their services.

Atlas Experiences will showcase how this strategic partnership will reshape the future of lottery marketing at the NASPL Conference in Milwaukee from October 30 through November 2, 2023, a gathering of lottery industry professionals eager to explore innovative solutions.

About Atlas Experiences

Atlas Experiences is a trusted partner in the world of lottery and incentive travel, specializing in curating once-in-a-lifetime events, programs, and promotions that leave lasting impressions. Atlas is dedicated to crafting second-chance lottery promotions and custom incentive travel programs that drive engagement and build meaningful connections. From promotion design and marketing strategies to destination sourcing, travel logistics, onsite coordination, social creative content, private concerts, custom merchandise, and guest services, Atlas handles it all with precision and expertise.  For more information on how Atlas Experiences can elevate your brand and leave a lasting impression on your audience, please visit our website at www.atlasexperiences.com

About VDX.tv

VDX.tv is a global video advertising technology company that helps brands magnify the magic of their TV ads by connecting the TV with household members’ personal devices and allowing consumers to interact with their TV ads on those devices. The company’s solutions are specifically designed to address each industry vertical’s unique challenges, helping magnify a brand in the minds of their most valuable prospects, deepening the connection through attention, relevancy, interactivity and frequency. As a certified minority business enterprise, VDX.tv appreciates that diverse perspectives generate the most creative and effective solutions for connecting with diverse audiences. VDX.tv is a division of Exponential Interactive, Inc. Learn more at www.vdx.tv

SOURCE: Atlas Experiences.