Aposta Ganha Partners with Netflix to Become First Gaming Company to Team Up with the Streaming Giant in Brazil

June 13, 2024 | Advertising

Fast Track: Aposta Ganha Partners with Fast Track to Enhance Player Engagement in the Brazilian Market

Wednesday 12th June 2024 – Aposta Ganha, the fastest-growing Brazilian sports betting and casino site, has scored a groundbreaking agreement to become the first betting brand to exclusively run advertising campaigns in Brazil for Netflix customers.

Rafa Márquez, former player and idol of Barcelona and the Mexican national football team, stars in the 30-second commercial. The concept was developed by the company’s marketing team alongside a Spanish production company. Football’s unmatched excitement and adrenaline are captured perfectly using powerful imagery and an impactful script.

The short film is already being aired and can be seen in two spots within the streaming platform’s basic package, currently the largest in the world. Netflix also leads the market share index for streaming platforms in Brazil, according to JustWatch 2023 Q4 data, which reported the company securing 27% of the market that equates to 66 million users.

Aposta Ganha’s debut advert can be viewed here – https://www.youtube.com/watch?v=p50ghtFiTYM

Hugo Baungartner, Aposta Ganha CCO, said: “Working with Rafa Márquez on this beautiful video piece was a joy and the results speak for themselves. Our marketing team has brilliantly captured the essence of the world’s most popular sport that is a major part of Aposta Ganha’s story. Partnering with Netflix is not only a first for the betting industry, but a golden opportunity to showcase our brand in front of millions of viewers.”

About Aposta Ganha
Grupo Aposta Ganha is a Brazilian sports betting and online gaming company, operating in the national market for six years, with registered and active customers in the 26 states and the Federal District. The company is built on an innovative attitude and focuses on providing a positive customer experience for all players. Its proprietary website allows for the creation of different markets and exclusive features. Some of the key Aposta Ganha features are depositing and instant withdrawal via pix, bets made from 1 real, 24h service, pricing among the highest in the market, in addition to the widest variety of exposed modalities, online games and live casino. Grupo Aposta Ganha continues to invest heavily in expanding and diversifying its markets and communication channels throughout Brazil and beyond.

SOURCE: Aposta Ganha

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