The Unit and XCLSV Announce North American Strategic Partnership

June 19, 2024 | iGaming

Software development innovator The Unit partners with New York-based firm to enhance their respective offerings in the iGaming space

JUNE 18, 2024 –  The Unit, the leader in nearshore product development and marketing services for sports betting and iGaming, has announced a strategic partnership with New York.-based XCLSV.

The two agencies will collaborate on a number of services including PPC, SEO, social media, influencer marketing and website development. Partnering with XCLSV, who have hubs on the east and west coast of the United States, will allow The Unit to continue its growth in the North American market.

The Unit has already established its reputation for providing measurable results and scalable growth in North American markets, via collaborations with operators including NorthStar Gaming and BetRegal. The partnership with XCLSV has been forged after the two agencies collaborated on a highly successful project for U.S. affiliate brand ParlayMax.

“The Unit has consistently exceeded expectations with our integrated approach to iGaming marketing, so we are delighted to strengthen our service offering in tandem with XCLSV, who share our vision and dedication to elevating our clients to new heights of success,” said Mark O’Hare, Head of Business Development & Account Management at The Unit.

“XCLSV’s track record of success in North America speaks for itself, so we’re excited to see the synergy we’ll create as we work together and expand our presence in the territory.”

XCLSV has helped a wide variety of leading iGaming and sports betting brands optimise their respective growth plans in the thriving U.S. market. They specialise in creating and executing highly efficient and cost-effective user acquisition strategies, via a robust full-service offering that includes influencer strategy, campaign execution and in-person activations.

“The Unit is an ideal partner in our mission to help our clients identify the values and experiences that make their brands relevant, unique and valuable to customers,” said Zaire WIlliams, Founder at XCLSV.

“Not only do their highly experienced team already have a foothold in the burgeoning North American market, but their expertise in SEO, PPC and social media management perfectly complements and bolsters our offering.”

With offices in Ireland, Ukraine and Moldova, The Unit has an unwavering commitment to becoming the partner of choice throughout the industry. In addition to its broad-ranging marketing services, the team has solidified its strong track record of building world-class, scalable and efficient products for the sports betting and igaming sector in recent years.

Furthermore, The Unit’s industry-leading marketing team were recently recognised with nominations for best Marketing & Services provider at the SBC Awards in New York and the EGR B2B Awards in London.

As The Unit embarks on this period of growth, the company remains committed to delivering exceptional products and services to its clients. With its experienced team, best-in-class product development capabilities, and focus on innovation, The Unit is poised to shape the future of the sports betting and iGaming industries.


The Unit is an experienced software development company, headquartered in Ireland, which builds innovative products and solutions for the sports betting and iGaming sector. Its unflinching focus on creating world-class products that are efficient and scalable sets The Unit apart in key domains of expertise around product development, MarTech and innovation for the iGaming industry. The Unit has delivered a wide range of products for notable names such as Low6, 10star, PlayStar Casino, Ohio Valley Wrestling, BetRegal and NorthStar Gaming.

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With a focus on business and digital marketing strategies for iGaming and sports businesses, XCLSV’s mission is to revolutionize the way sports betting brands connect with their audience, via innovative strategies and cutting-edge technology. With tailored and innovative services including influencer marketing, affiliate management and social media content, they help their clients achieve unprecedented success.

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