Football Dominates Montana Sports Wagering Market, Accounts for 70% of Handle

Sports Bet Montana rewards players, businesses

HELENA, Montana (September 30, 2024) – The Montana Lottery today released sports wagering data for the week ending September 28:

• Handle: $1,680,574
• Payout: $1,557,803
• Gross Gaming Revenue: $122,771
• Sales Agent Commissions: $50,417

The top three sports by percent of the total handle were:

• Football (70.4%)
• Baseball (16.9%)
• Soccer (6.2%)

The Montana Lottery’s sports wagering product, Sports Bet Montana, was launched after legislation passed in 2019 became law.

The Montana Lottery was created by a citizen’s referendum in 1986. Since then, it has paid over $953 million in prizes and returned approximately $342 million to the State of Montana and $97 million in sales agent commissions. To access an archive of previous winners, click here.

Click here to access an archive of Sports Bet Montana data

SOURCE: Montana Lottery.