West Virginia Lottery Launches Innovative iPlay Program In Partnership With NeoPollard Interactive

LANSING, Michigan, October 31, 2024 /CNW/ – NeoPollard Interactive LLC (“NeoPollard Interactive” or “NPi” or “Company”), jointly owned by Pollard Banknote Limited (“Pollard Banknote”; TSX: PBL) and Aristocrat Interactive, is proud to congratulate the West Virginia Lottery (“Lottery”) on the successful launch of its groundbreaking new iLottery program—iPLAY—powered by the Company’s iLottery 360° Solution.

At the heart of the solution is the NeoSphere™ platform, which manages the iPLAY program and offers popular games, such as Powerball®, Mega Millions®, and Lotto America®, along with convenient features such as Quick Pick, auto-renewal subscriptions, and favorite numbers. Additionally, players can enjoy a variety of engaging iNSTANT games from the NeoGames Studio™, like VIP Platinum, Underwater Treasures, and Queen of Diamonds. The program will regularly introduce new games to keep the gaming experience fresh and exciting, including titles from the Pollard Digital Games Studio that will be added by the end of the year.

For players to access the iPLAY program, NPi developed a new web portal (www.wvlottery.com) and mobile app for the West Virginia Lottery. The iPLAY mobile app is available for iOS and Android and offers an enhanced user interface designed to deliver an engaging mobile play experience. In line with the Lottery’s commitment to responsible gaming, iPLAY also incorporates features, such as self-exclusion options and default weekly deposit limits that players can adjust to their individual preferences.

With the launch of iPLAY, the West Virginia Lottery is also unveiling its new omnichannel PlayON loyalty program. Provided by Pollard Banknote through the NPi joint venture, PlayON gives players the opportunity to earn points for in-person and online purchases or by completing activities online for access to exclusive second chance promotions and a variety of exciting rewards. Anyone who registers for an iPLAY account will be automatically enrolled in the PlayON program; however, players who prefer purchasing tickets at local retailers can also sign up and enjoy the benefits of the loyalty program.

Notably, the iPLAY program will be supported by a full suite of managed services from NPi, encompassing Acquisition, Retention, and Loyalty marketing, a dedicated Player Support Center, as well as Payout and Risk operations. These managed services will help the West Virginia Lottery engage with players online while ensuring a secure and responsible gaming environment.

John Myers, Director of the West Virginia Lottery, said, “We are incredibly excited about this new chapter of playing lottery games in West Virginia. The iLottery program provides convenience for those who like to play online and allows players to participate completely from the comfort of their homes. We are happy to also introduce our new loyalty program and are thrilled to be the first state to unveil a brand-new iLottery platform, loyalty program, and website, all concurrently. We are extremely proud of our team as they have worked diligently to prepare for this launch. Not only will iLottery help generate revenue for the state with all proceeds going towards helping seniors and veterans, education, and tourism, but it will also help improve sales at our brick-and-mortar retailers as they partner with PlayOn. We are anxiously awaiting the fun but want to stress the importance of playing responsibly and in a safe manner.”

“We are thrilled to partner with the West Virginia Lottery to bring the iPLAY program to life,” said Colin Hadden, General Manager, NeoPollard Interactive. “The launch of iPLAY, in conjunction with a new website, mobile app, and PlayON loyalty program, marks a significant milestone for the West Virginia Lottery. We are confident that the comprehensive solution from NPi will deliver an unparalleled gaming experience to lottery players across the state.”

Since the inception of the Lottery in 1985, the West Virginia Lottery has been dedicated to delivering fun and exciting lottery games to the people of West Virginia. Today, the Lottery generates sales of over $1.3 billion annually, with more than $576 million directed towards programs that benefit the people of West Virginia, including public education programs, services for senior citizens, and enhancements to tourism and State Parks. For more information about the West Virginia Lottery, please visit www.wvlottery.com.

SOURCE: Pollard Banknote..