Gaming Authority Warns Online Operators to Cease Offering Loyalty Programs for Young Adults

THE HAGUE, Netherlands (December 19, 2022) –The Dutch Gaming Authority (Ksa) has warned two providers of online games of chance to stop offering loyalty programs to young adults. This is an advertising activity and therefore not allowed. One provider complied immediately, the other provider needed a helping hand from the Ksa in the form of an intention to impose an order (corrective sanction).

The providers offered the loyalty program on their website to all players, including young adults. Although they were not paid out the saved balance, they were able to save. Savings and loyalty programs are also advertising activities and should not be aimed at young adults (18-24 years).

The Ksa keeps a close eye on the fact that providers do not target advertising activities, such as loyalty programmes, at young adults. If providers do so anyway, they risk enforcement action by the Ksa.

SOURCE: Kansspelautoriteit (Dutch Gaming Authority).