VSiN, The Sports Betting Network, to Join AGA’s Have A Game Plan.® Bet Responsibly.™ Campaign
BOSTON, MA & WASHINGTON, D.C. – VSiN, The Sports Betting Network (“VSiN”), will become the latest broadcaster to join the American Gaming Association’s (AGA) Have A Game Plan.® Bet Responsibly.™ public service campaign.
“As the first sports media company dedicated to providing sports betting news and analysis, we believe that consumer education is core to VSiN’s strategy. We hope that partnering with AGA’s Have A Game Plan campaign will further this commitment with dedicated responsible gaming messages,” said VSiN’s General Manager Len Mead.
VSiN will activate the campaign through on-air public service announcements on digital channels, regional sports networks, and national and local radio. This activation complements VSiN owner DraftKings’ commitment to the campaign; in June 2021, the AGA and DraftKings announced a collaboration that marked the first time in the industry that the campaign would be comprehensively rolled out across a national retail sportsbook footprint.
“VSiN pioneered sports betting media and is a go-to source for new and experienced sports bettors alike,” said AGA’s Vice President Strategic Communications and Responsibility Cait DeBaun. “Meeting consumers where they are is critical to consumer education and we’re excited for Have A Game Plan to reach VSiN’s highly engaged audience.”
Launched in 2019, AGA’s Have A Game Plan campaign unites the sports betting ecosystem around a common consumer education platform, focusing on the four principles of responsible wagering:
- Set a budget and stick to it.
- Keep it social—sports betting is a form of entertainment for adults.
- Know the odds.
- Play with legal, regulated operators.
VSiN will join Have A Game Plan’s growing list of media partners, as well as partners across the sports and gaming landscape, including Barstool Sportsbook, BetMGM, betPARX, DraftKings (which acquired VSiN in March 2021), Delaware North, Entain, FanDuel, Gaming Society, Global Payments, Major League Baseball, MGM Resorts International, MSG Network, Monumental Sports and Entertainment, NASCAR, NESN, New York Knicks, New York Jets, New York Rangers, NHL, Nuvei, Parx Casino, PENN Entertainment, PGA TOUR, Rush Street Interactive, SeventySix Capital, Sightline Payments, Sinclair Broadcast Group, UFC, USFL, Vegas Golden Knights and Washington Commanders.
VSiN, The Sports Betting Network, is the first sports media company dedicated to providing news, analysis and proprietary data to the millions of Americans who wager on sports and make sports betting a multibillion-dollar industry. Fueled by award-winning broadcasters and legendary oddsmakers, the network informs and entertains consumers with the latest sports betting news and industry trends on multiple platforms. Fans can access VSiN content on YouTube TV, Rogers’ Sportsnet, NESN, MASN, Spectrum Sportsnet LA, Marquee Sports Network, AT&T Pittsburgh, iHeartRadio, TuneIn, terrestrial radio stations throughout the U.S., VSiN.com, VSiN.com/Podcasts and the VSiN app.
VSiN has newsroom studios in the sports books at the South Point Hotel, Casino and Spa and Circa Resort and Casino in Las Vegas, as well as satellite studios in leading gaming properties across the country. VSiN is a subsidiary of DraftKings Inc. (DKNG).
About the AGA
As the national trade group representing the U.S. casino industry, the American Gaming Association (AGA) fosters a policy and business environment where legal, regulated gaming thrives. The AGA’s diverse membership of commercial and tribal casino operators, sports betting and iGaming companies, gaming suppliers, and more lead the $261 billion industry and support 1.8 million jobs across the country.
SOURCE: American Gaming Association (AGA).Tags: Sports Betting Network (“VSiN”), American Gaming Association’s (AGA), Have A Game Plan, iGaming