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Dutch Gaming Authority Has Fined JOI Gaming Ltd for Advertising Aimed at Young Adults

January 27, 2023 | Advertising
THE HAGUE, Netherlands (January 25, 2023) — The Gaming Authority (Ksa) has fined JOI Gaming €400,000 for violating the prohibition to target advertising at young adults.

The Ksa has established that JOI Gaming Ltd sent advertising messages for online games of chance on its website www.jacks.nl from December 8, 2021 to March 7, 2022. These promotional messages were directed to JOI Gaming’s customer base, including young adults.

That’s not allowed. The protection of young adults is explicitly included in the law because they run a greater risk of gambling addiction. Enforcing the ban on advertising aimed at young adults is one of Ksa’s priorities.

Young people especially vulnerable

René Jansen, chairman of the Ksa: ‘As far as we are concerned, the legislator is crystal clear: no recruitment activities aimed at young adults. In December 2021, the Gaming Authority emphasized even more to licensed providers how the provisions on advertising and recruitment activities are intended. The Gaming Authority considers it serious and culpable that this provider nevertheless focused on young adults.’

SOURCE: Kansspelautoriteit.

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