FSB Build on Retail Momentum with King Bet Signing

Award-winning provider adds to retail customer portfolio as the omnichannel product continues to thrive

(January 25, 2023) – Global B2B sports betting & iGaming supplier FSB has further increased its retail footprint by securing a new partnership with growing Irish operator, King Bet.

The new alignment will see FSB integrate key components of its award-winning retail technology stack within King Bet’s brand-new flagship store in Dún Laoghaire. This will include 16 SSBTs with full TITO integration, a GeWeTe cash handler, and a unique omnichannel Companion App. This product mix will enable a labor-light, tech-first presence within the establishment.

The news follows on from FSB’s retail product playing a key part in the global provider winning the Multi-Channel Supplier of the Year at the EGR Awards last year.

Russell Colvin, Head of Retail at FSB, said: “Since our EGR Multi-Channel Supplier award win in June, interest in our retail product continues to grow and this new partnership with King Bet is another example of this.”

King Bet have collaborated closely with us to curate an omnichannel offering that perfectly fits their player base for this flagship store. Working with their team on developing a fully self-service shop environment, where staff can focus on customer service, has been rewarding. I’m especially thrilled that King Bet has embraced the omni-channel aspect of our retail stack via our Companion App”.

Our ultimate goal is to improve the operational capacity of our partners through our technology and this new partnership cements that philosophy. We look forward to a long and successful association.”

Ian O’Halloran, Owner of King Bet, said: “I wanted to work with a business that valued my vision and that had the technology to deliver on it. I selected FSB, as they are an innovative, forward-thinking team that really values end-user experience alongside my requirements as an operator.”

About FSB Tech:  

FSB is one of the fastest-growing, multi-award-winning global sports betting and iGaming suppliers. With a significant footprint in regulated markets across Europe, Africa, and North America, we work hand in hand with ambitious operators to assemble their ultimate, curated gaming experiences whilst fulfilling the needs of their markets and players. Proprietary in nature, and powerful in practice, our Tier 1 tech stack of sportsbook, casino, retail, and PAM is powered by a single, scalable, empowering back-office platform. A recipient of the 2022 EGR Multi-Channel Supplier of the Year award, we’re passionate about operator strategy driving our supplier technology.

SOURCE: FSB Tech.