Olivier Pribile is Appointed Marketing and Product Director of PMU

January 17, 2023 | Government

FRANCE (January 13, 2023) — Olivier Pribile joined PMU on Friday, January 13, as Marketing and Product Director. He is a member of the Executive Committee and reports to Emmanuelle Malecaze-Doublet, General Manager of PMU. Olivier Pribile will be responsible for developing PMU’s offers and products as well as driving innovation, data, customer experience, and the brand as part of the PMU 2025 strategic plan.

Olivier Pribile was Executive Director, Marketing, Digital, and Commercial Director of Atol Les Opticiens since 2021. Previously, he spent 12 years within the FDJ group evolving in various marketing management positions: Country manager and Project Leader in Europe on international games then Director of the draw games BU. From 2017 to 2021, he was Marketing Director. A graduate of NEOMA Business School, Olivier Pribile began his career in 2006 with the Yoplait group.

About Pari-Mutuel Urbain (PMU) 

The PMU operates in the world of gambling. Faithful to its history and proud of its mission, the PMU is a social and sagacity game that creates emotions and bonds in a responsible and trusting environment.
Its main activity is to organize bets on horse races. PMU offers a range of bets that it markets in France (through its network of 13,500 points of sale, at racetracks, or even on the internet) and internationally (with more than 100 partners in 58 countries). A major element of its identity, horse racing betting represents more than 90% of PMU’s activity. Point-of-sale bets make up more than 85% of horse racing stakes. In addition, the company has been able to develop, and strongly consolidate in 2020 and 2021, an attractive and differentiating online betting offer that now represents nearly 15% of its horse racing stakes. PMU also diversified into sports betting and poker when online games were opened up to competition in 2010.

The net result of its activity, 742 million euros in 2021, is entirely donated to the companies organizing the races. The PMU is in fact responsible for financing the French horse racing sector, in order to ensure its sustainability and its direct and indirect jobs.

The PMU is an economic interest group (GIE). Its 1,200 employees are spread over 18 sites in mainland France and overseas.

SOURCE: PMU media relations department.