Superbet Group Announces a Strategic Partnership with OKTO to Provide Omnichannel Digital Payment Experiences

January 13, 2023 | Vendor News

Bucharest, 11 January 2023 — Superbet Group, the leading sports betting operator in Romania and one of the fastest-growing betting companies in Central and Eastern Europe, announces a strategic partnership with OKTO, adopting the omnichannel payment technology of the fintech provider.

The unified payment platform has been activated in Superbet’s retail and online channels, creating digital payment experiences across multiple touchpoints for Superbet customers. In particular, the OKTO.WALLET solution is now available in all Self-Service Betting Terminals of the Superbet network, across over 1,000 points of sale nationwide, while the cashless solution will be extended in Electronic Gaming Machines supporting the group’s digitalization strategy to enable a safe, secure, and convenient experience via an advanced digital payment service.

Ciprian Lazăr, Director for Romania Retail & Multichannel Operations at Superbet Group expresses the importance of the partnership: “We are a company with global growth ambitions that pays close attention to its customers’ demands but also to the latest technological developments. OKTO is widely recognized as the market-leading digital payment provider. It offers complementary solutions to Superbet’s digital strategy that are in line with the group’s efforts on responsible gaming and compliance with all legal provisions imposed by market regulators in countries where our group and its brands are active.”

In addition, Superbet online gets quick and easy access to the OKTO.CASH e-Voucher cash payments solution via the integration of the OKTO unified platform with Nuvei’s alternative payment methods (APMs). iGaming customers of Superbet are now able to load their iGaming account with cash in a convenient, streamlined, zero-hassle way, using OKTO’s collaborating network of over 25,000 points-of-sale in Romania.

Luca Giancola, Head of Antifraud, Payments & Risk Payments at Superbet Group, focuses on the benefits of alternative payment methods: “Innovation is in our DNA, and it is important to work with solutions that are coming from people who understand the intricacies of the gaming industry and who use advanced technology to deliver the very best payment solutions to our customers.

Our strategy is in line with the one of OKTO and there is a shared commitment to invest in the delivery of the best possible experience at every stage and channel of the customer journey.”

In turn, Simon Dorsen, OKTO’s Chief Commercial Officer, states: “Our partnership with Superbet is fully aligned with our mission not only to digitalize the physical payment experience as demanded by modern consumers but also to provide users with the ability to transact across several touchpoints and channels seamlessly, in a secure manner via a unified payment experience.”

Referring to this new partnership, which satisfies both the compliance as well as the safer gaming requirements of industry regulators, Dorsen also acknowledges that it represents a powerful endorsement from a brand whose vision is being backed by one of the world’s largest private equity funds, Blackstone Group.

“OKTO is both proud and delighted to be partnering with the Superbet brand, which is among the most technologically advanced and ambitious sports betting operators in Europe. Also, Romania is a strategic market for our company, and we seek to continue investing in our local presence” adds OKTO’s commercial business leader.

In 2019, with the entry of the American investment fund Blackstone into the shareholding of the Superbet group, technology has become a vector of exponential growth for the Romanian company which aims to access international markets that have a strong regulatory framework for betting & gaming industry.

Overall, the partnership between Superbet Group and OKTO represents a firm confirmation of the digitalization strategy, which will cover all areas of the business, and an important step in the creation of an omnichannel model that will continue to offer clients a unique, high-quality experience, both in retail and digital.


The Superbet Group is a tech & entertainment company founded by the Dragic family in 2008.

As the leader of the sports betting industry in Romania, the company is active in retail, with a network of over 1.000 shops, and in online, through their website and sports betting & gaming apps. The group is present in 10 countries, with the most important markets being Romania, Belgium, and Poland.

The American private equity giant and leading global investment fund Blackstone Inc. is among the group’s shareholders, having made 2019 a minority strategic investment of 175 million Euros.

Superbet is a member of the International Betting Integrity Association (IBIA) and the only Romanian company which has won four times the Best Sports Betting Operator in CEE award at the Central and Eastern European Gaming Conference (CEEGC).

For more information about Superbet Group visit


OKTO powers mobile-first, embedded responsible payments, deeply integrating into legacy entertainment technologies, and enabling digital payments across consumer experiences. Our mission is to become a leading fintech provider, digitalizing traditional payment methods in the global entertainment, leisure and gaming industries. OKTO envisions safe, secure, and real-time money transactions by millions of merchants and individuals across multiple countries and cultures.

The company is backed by partnerships with leading banks, card acquiring, and financial service providers to bring best-of-breed solutions to our clientele, upholding the strictest of security standards, amongst which a PCI DSS Level 4 Certification, as well as approvals by Mastercard® and various Central Banks and regulatory bodies.

The OKTO brand is expanding internationally, securing high-profile agreements, and delivering payments solutions to omnichannel gambling, leisure, and entertainment industries in counties including Brazil, Cyprus, Germany, Greece, Italy, the Netherlands, Romania, Spain, and the UK, for leading brands in each market.

For more information about OKTO visit

For more information about OKTO.WALLET visit

SOURCE: Superbet Group.

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