UFC and US Integrity Announce Agreement for Betting Monitoring Services
LAS VEGAS, Nevada (January 19, 2023) — UFC®, the world’s premier mixed martial arts organization, and U.S. Integrity, a leading technology-driven sports wagering monitoring company, today announced an agreement in which U.S. Integrity will become the official integrity service for UFC, capable of identifying and analyzing unusual wagering activity as indicative of possible integrity concerns. The agreement takes effect immediately and establishes services for the entirety of 2023 and will encompass all UFC events, including Dana White’s Contender Series.
“Throughout this process, we have had productive discussions with the Alcohol and Gaming Commission of Ontario (AGCO) to address the concerns AGCO expressed to their operators,” said Riché T. McKnight, Executive Vice President & General Counsel of UFC. “We have made enhancements to our UFC Athlete Conduct Policy to more clearly express the prohibition against any UFC athlete from placing any wagers directly or through a third party on any UFC match, including placing wagers on themselves. We have also expanded our discussion of so-called ‘UFC Insiders’ to make clear that these same prohibitions against wagering apply to an athlete’s coaches, managers, handlers, athletic trainers, and other individuals affiliated with the athletes or UFC, and that violations by these Insiders may result in disciplinary action against related contract athletes. Finally, we have reiterated our expectation that our contract athletes will come to us to report any matters that might raise integrity concerns. We thank the AGCO for their cooperation, and we look forward to continuing to work with them to ensure the integrity of our sport for the benefit of our athletes and our fans.”
Through U.S. Integrity, UFC will strengthen its current integrity controls by adding expertise in data intelligence and fraud prevention. “There is no greater responsibility we have to our athletes, fans, and business partners than to ensure the integrity of our sport,” said McKnight.
“U.S. Integrity will help us strengthen our existing best practices by applying their expertise in data intelligence to proactively identify irregular bout-level wagering patterns. This information can inform UFC’s response and can be preemptively shared with sports books, who can make informed decisions as to whether or not halt betting on a particular bout.”
“U.S. Integrity is proud to partner with UFC and assist as wagering on their events continues to rapidly grow across the regulated sports betting market,” said Matthew Holt, U.S. Integrity’s CEO & co-founder. “U.S. Integrity’s mission is to provide best-in-class insights and compliance solutions to our clients. We are looking forward to working with the exceptional team at UFC as they work to improve their integrity policies and procedures.”
UFC® is the world’s premier mixed martial arts organization (MMA), with more than 700 million fans and 228 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world while broadcasting to nearly 900 million TV households across more than 170 countries. UFC’s athlete roster features the world’s best MMA athletes representing more than 75 countries. The organization’s digital offerings include UFC FIGHT PASS®, one of the world’s leading streaming services for combat sports. UFC is owned by global entertainment, sports and content company Endeavor, and is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC at Facebook.com/UFC, Twitter, Snapchat, Instagram and TikTok: @UFC.
About U.S. Integrity
U.S. Integrity is a leading technology-driven sports wagering monitoring company, providing the highest level of protection against betting-related fraud and corruption. U.S. Integrity’s mission is to grow the legal, regulated sports betting market by providing solutions that ensure sports betting integrity in every play, every game, and every sport. Supported by investors including SeventySix Capital and Las Vegas Sands, U.S. Integrity partners with a number of the largest professional sports leagues and collegiate conferences in the U.S., as well as licensed sports-betting operators and regulators. U.S. Integrity is based in Las Vegas and New York. For additional information, visit www.usintegrity.com.
SOURCE: The Ultimate Fighting Championship (UFC).