Arena Racing Company and Vermantia Launch New Horse Racing Tote Channel

February 3, 2023 | Vendor News

ATHENS, Greece (February 1, 2023) — Vermantia, a leader in omnichannel content distribution technology, and Arena Racing Company (“ARC”), Britain’s largest racing group, launch the “ARC Media International” (AMI) service, the new Horse Racing tote betting channel.

AMI channel includes a rich daily schedule of premium horse races, both flat and national hunts, broadcast live from all sixteen ARC, as well as several independent, racecourses. In total, the schedule comprises close to 700 fixtures across the year from tracks such as Ascot, Doncaster, and Lingfield Park.

Vermantia’s CAP (Complex Automated Production), an advanced service that drives all complex actions and rules in a fully automated and remote way – being the first of its kind – powers and produces the brand-new channel. The system blends rich racing and betting information, displayed in custom-designed graphics, with an official live racing commentator and in-studio analyst for tips, creating the optimum experience for the viewers.

Vermantia’s CTO, Menelaos Ladopoulos, commented: “Cutting-edge retail technology lies in our core offering, and we are glad to be able to provide betting operators with the most comprehensive live racing service for Tote betting. We are always in line with the growing demand from the market for premium quality and fast-paced racing, which is powered with a fully automated service and zero-hassle for the operator, making it the most complete offering of its kind worldwide.”

The channel service is already live across numerous operators in the US, Europe, and South Africa, while the plug n play function of Vermantia’s CAP enables a fast and easy activation of the channel in any retail shop across the globe.

Mark Kingston, ARC’s Director of Media and Technology, said about the launch: “The AMI service is a top-quality Tote betting channel in the international markets, being a perfect mix of premium racing content, rich racing and betting data, modern design, and advanced automated technology. Its success has been seen from the beginning, being already adopted by multiple influential operators in the US, Europe, and South Africa.”

International operators have already noted the benefits for their customers. Klaus Ebner, Senior Manager at Woodbine Entertainment stated about the AMI Channel: “We’re very happy with the new look and feel of the racing product being displayed to our customers. A high-definition signal, clear post times, race distances, and horse information are vital for our customers to wager on some of the very best British races.”

About Arena Racing Company:

Arena Racing Company (“ARC”) is the largest racecourse operator in the UK and is made up of the following sixteen racecourses: Bath, Brighton, Chepstow, Doncaster, Ffos Las, Fontwell Park, Great Yarmouth, Hereford, Lingfield Park, Newcastle, Royal Windsor, Sedgefield, Southwell, Uttoxeter, Wolverhampton, and Worcester.

In addition to racecourses, ARC owns Central Park, Newcastle, Nottingham, Sunderland, and Perry Barr Greyhound Stadia and looks after the media interests of the Greyhound Media Group (“GMG”). In 2015, ARC set up The Racing Partnership. This limited company represents the media rights of the 16 ARC owed racecourses and four independent racecourses, Hexham, Newton Abbot, Plumpton, and Ripon. ARC is a shareholder in both Sky Sports Racing and Premier Greyhound Racing

About Vermantia:

Vermantia is a leader in omni-channel content solutions for lotteries, gaming, and betting operators worldwide. The company constitutes a one-stop shop for bespoke data and picture content featuring thousands of live racing and sports events a year, complemented by the most comprehensive portfolio of virtual sports and next-gen games on the market. Founded in 2007, the company has offices in Athens, Cyprus, and Italy, as well as representatives in the UK, CIS, and Nigeria, allowing it to partner with dozens of international operators across 32 countries.